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WEU Media Effectiveness Development Lead

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Job Description

About this job:

As a Brand & Media Practice Area Team Member, you will be a key contributor to the development and expansion of NielsenIQ's Strategic Analytics & Insights (SA&I) business and the Media Effectiveness (MMM) area, specifically.

Reporting to the Practice Area Leader, you will contribute to delivering exceptional client outcomes, achieving short and long-term revenue goals and building awareness of our solutions in the market. You will act as a subject matter expert within our Media Effectiveness business, collaborating with various stakeholders across the organization.

Your role is central to ensuring the Brand and Media practice area achieves its revenue and operational goals. You will work closely with the regional leader and cross-functional teams.

Responsibilities:

Supporting Revenue Growth
Enhancing Client Engagement
Supporting Product Positioning
Building Internal Collaboration and Knowledge Sharing

To measure success in this role, you will be evaluated on the following metrics:

Revenue Achievement
Client Engagement
Efficiency
Knowledge Sharing
Awareness Building

About You:

The ideal Practice Area Expert thrives in a dynamic commercial environment and has a proven ability to build meaningful client relationships. They possess a strategic mindset, operational rigor, and the ability to balance short-term goals with long-term growth strategies.

Requirements:

Previous experience in consulting, analytics, or consumer research roles in MMM programs is a must (5 - 7 years of experience)
Strong knowledge of brand and media evaluation and effectiveness, with expertise in applying solutions to real-world challenges. In-depth experience leading large scale MMM studies with a clear understanding and point of view of how brands grow is critical in order to support & drive new business
Business development skills, including understanding/translating client needs.
Thought leadership – evidence of clear media landscape experience and a POV to support/generate thought leadership and content creation. Experience presenting at events or via webinars is preferred but not mandatory.
Familiarity with sales processes and tools; experience in proposal development is a critical.
Bachelor’s degree required; a Masters degree is preferred but not mandatory.
Fluent French speaker is an advantage
Excellent communication and presentation skills.

What we can offer:

Besides an attractive salary & compensation package, NIQ offers flexible working hours and working from home, helping you to create a work/life balance that fits the best for your personal situation. Moreover, you will experience a dynamic, open, international and solution-oriented environment. You will be trained on-the-job to develop your skills and experience.

With the launch of Strategic Analytics & Insights, NIQ strengthens its role as a key business partner, helping organizations make data-driven decisions, enhance operational efficiency, and build stronger market connections. This move signifies a major step toward shaping the future of analytics and consumer intelligence.

#LI-FC

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

NielsenIQ Glassdoor Company Review

3.9

NielsenIQ DE&I Review

4.1

CEO of NielsenIQ

Jim Peck

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Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About WEU Media Effectiveness Development Lead, NielsenIQ

As the WEU Media Effectiveness Development Lead at NielsenIQ, you'll play a pivotal role in expanding our Strategic Analytics & Insights (SA&I) business, particularly in the Media Effectiveness space. Reporting directly to the Practice Area Leader, you will help deliver outstanding outcomes for our clients while contributing to our revenue targets both in the short-term and long-term. Your expertise in media effectiveness will allow you to engage with various stakeholders across the organization, making you a vital part of our team. You'll collaborate closely with the regional leader and cross-functional teams to support revenue growth, enhance client engagement, and foster internal knowledge sharing. In this dynamic role, having a strategic mindset and operational rigor is essential as you balance immediate goals with long-term strategies. With a background in consulting, analytics, or consumer research, you bring 5-7 years of experience to the table, showcasing a robust understanding of brand evaluation and effective media strategies. You'll not only measure success through client engagement and revenue achievements but also by how effectively you can translate client needs into actionable insights. As a fluent French speaker, your excellent communication skills will further enhance our team's outreach. If you're passionate about driving innovation in analytics and making a real difference for our clients, this is the perfect opportunity for you at NielsenIQ. Join us and be part of a vibrant international workforce dedicated to shaping the future of consumer intelligence!

Frequently Asked Questions (FAQs) for WEU Media Effectiveness Development Lead Role at NielsenIQ

What are the responsibilities of the WEU Media Effectiveness Development Lead at NielsenIQ?

The WEU Media Effectiveness Development Lead at NielsenIQ is responsible for supporting revenue growth, enhancing client engagement, and driving product positioning within the media effectiveness sector. This role involves collaborating with various stakeholders, contributing to strategic insights, and fostering knowledge sharing within the organization. To succeed in this position, you will focus on achieving key metrics such as revenue achievement, client satisfaction, and internal efficiency.