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SEO & Website Specialist

Nium, the Leader in Real-Time Global Payments 

 

Nium, the global leader in real-time, cross-border payments, was founded on the mission to deliver the global payments infrastructure of tomorrow, today. With the onset of the global economy, its payments infrastructure is shaping how banks, fintechs, and businesses everywhere collect, convert, and disburse funds instantly across borders.  


Its payout network supports 100 currencies and spans 220+ markets, 100 of which in real-time. Funds can be disbursed to accounts, wallets, and cards and collected locally in 35 markets. Nium's growing card issuance business is already available in 34 countries. Nium holds regulatory licenses and authorizations in more than 40 countries, enabling seamless onboarding, rapid integration, and compliance – independent of geography. The company is co-headquartered in San Francisco and Singapore. 


About the Role 


We are looking for a seasoned SEO Specialist to join our global marketing team. You’ll take full ownership of the SEO strategy and performance across two brands: Instarem.com and Nium.com. With a deep understanding of SEO best practices, you’llbe responsible for driving organic growth across web and mobile platforms—enhancing visibility, performance, and conversions.  You will lead all aspects of SEO—from technical audits and fixes to content strategy, reporting, and keyword research.  


Beyond SEO, you will also own the performance, structure, and content governance of both marketing websites. You’ll work closely with developers, martech, and content teams to ensure the sites are always optimised for discovery, conversion, and user experience. 


ASO experience is a strong advantage, especially as Instarem continues to grow its mobile user base. 


Key Responsibilities
  • Lead and own the end-to-end SEO strategy for Instarem.com and Nium.com—across technical, content, and off-page pillars 
  • Develop and drive a roadmap for sustainable organic growth, aligned with broader marketing and business goals 
  • Proactively identify and prioritise new growth opportunities, from emerging keywords to content gaps and untapped markets 
  • Collaborate closely with content, product, martech, and web development teams to ensure SEO best practices are embedded into site architecture, UX, and all digital initiatives 
  • Create and execute scalable ASO strategies to improve visibility and organic installs for Instarem’s mobile app (bonus if you bring ASO expertise) 
  • Set up and own SEO performance tracking and reporting—define KPIs, build dashboards, and report regularly on impact and progress to stakeholders 
  • Leverage tools like Ahrefs, SEMrush, Google Analytics, Google Search Console, and App Store platforms to turn insights into action and continually optimise performance 
  • Champion SEO education and alignment across teams, empowering stakeholders to contribute to SEO success 
  • Stay ahead of search and app store algorithm updates, testing new approaches and bringing a growth mindset to every opportunity 


Requirements
  • 5+ years of hands-on SEO experience, ideally a mix of in-house and agency roles, with a strong track record of driving organic growth across multiple websites 
  • Proven ability to own and lead SEO strategy end-to-end—from technical audits and keyword planning to content optimisation and stakeholder reporting 
  • Bonus: ASO experience using tools like AppsFlyer to improve app visibility and installs 
  • Deep understanding of technical SEO—including site architecture, crawlability, sitemaps, robots.txt, redirects, schema, and page performance 
  • Expert knowledge in using tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics, and App Store platforms for insights and optimisations 
  • Strong knowledge of international SEO, including hreflang tags, domain structuring (subdomains vs. subdirectories), and global keyword targeting 
  • Experience working closely with marketing,web developers, product teams, and martech stakeholders to implement scalable SEO best practices 
  • Fluent written and verbal English communication, with the ability to translate technical concepts into actionable recommendations 
  • Analytical and detail-oriented mindset—comfortable owning dashboards, KPIs, and performance reporting for multiple stakeholders 
  • Curious, proactive, and constantly learning—staying ahead of algorithm changes and bringing new ideas to the table 


What we offer at Nium  

 

We Value Performance: Through competitive salaries, performance bonuses, sales commissions, equity for specific roles and recognition programs, we ensure that all our employees are well rewarded and incentivized for their hard work. 


We Care for Our Employees: The wellness of Nium’ers is our #1 priority. We offer medical coverage along with 24/7 employee assistance program, generous vacation programs including our year-end shut down. We also provide a flexible working hybrid working environment (3 days per week in the office). 


We Upskill Ourselves: We are curious, and always want to learn more with a focus on upskilling ourselves. We provide role-specific training, internal workshops, and a learning stipend


We Constantly Innovate: Since our inception, Nium has received constant recognition and awards for how we approach both our business and talent opportunities.

-2022 Great Place To Work Certification

-2023 CB Insights Fintech 100 List of Most Promising Fintech Companies

- CNBC World’s Top Fintech Companies 2024.


We Celebrate Together: We recognize that work is also about creating great relationships with each other. We celebrate together with company-wide social events, team bonding activities, happy hours, team offsites, and much more!  


We Thrive with Diversity: Nium is truly a global company, with more than 33 nationalities, based in 18+ countries and more than 10 office locations. As an equal opportunity employer, we are committed to providing a safe and welcoming environment for everyone.  

 

For more detailed region specific benefits :  https://www.nium.com/careers#careers-perks 

 

For more information visit www.nium.com 


Depending on your location, certain laws may regulate the way Nium manages the data of candidates. By submitting your job application, you are agreeing and acknowledging that you have read and understand our Candidate Privacy Notice located at www.nium.com/privacy/candidate-privacy-notice.


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CEO of Nium
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Prajit Nanu
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What You Should Know About SEO & Website Specialist, Nium

As an SEO & Website Specialist at Nium, located in the bustling city of Mumbai, you'll have the exciting opportunity to take the reins of our SEO strategy across two innovative brands: Instarem and Nium. We're looking for someone with a wealth of experience – ideally over 5 years – to lead the charge and elevate our organic game across both web and mobile platforms. You'll be the go-to expert for all things SEO, whether it’s conducting technical audits, brainstorming content strategies, or diving deep into keyword research. You'll collaborate closely with our talented teams, including developers and content creators, to ensure that our websites are not only optimized for discovery and conversion but also provide an outstanding user experience. Your knack for identifying new growth opportunities will be essential, as will your ability to establish effective ASO strategies to enhance Instarem’s mobile visibility. With a commitment to performance, you’ll set up detailed tracking and reporting systems that help us measure our success and continuously improve. At Nium, we believe in nurturing talent and providing a thriving environment for our employees. If you’re proactive, data-driven, and ready to make an impact, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for SEO & Website Specialist Role at Nium
What are the key responsibilities of an SEO & Website Specialist at Nium?

As an SEO & Website Specialist at Nium, your primary responsibilities include leading the end-to-end SEO strategy for Instarem.com and Nium.com, collaborating with various teams to implement SEO best practices, and identifying new growth opportunities to boost organic visibility. You're expected to manage technical audits, keyword research, and content optimization, ensuring that the website structure and user experience align with optimal SEO strategies.

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What experience is required for the SEO & Website Specialist position at Nium?

To apply for the SEO & Website Specialist role at Nium, candidates should have at least 5 years of hands-on SEO experience, including a mix of in-house and agency roles. Proven expertise in technical SEO, keyword strategy, content governance, and collaboration with marketing and development teams is essential. Additionally, strong analytical skills and familiarity with tools like Google Analytics and SEMrush will be crucial.

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How does Nium support the professional development of an SEO & Website Specialist?

Nium places a high value on professional development for an SEO & Website Specialist, offering role-specific training, internal workshops, and a learning stipend. This commitment allows you to stay ahead of industry trends and continuously improve your skills, ensuring you can contribute effectively to our SEO strategies.

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What tools will an SEO & Website Specialist at Nium be expected to use?

An SEO & Website Specialist at Nium will be expected to leverage a range of industry-standard tools such as Ahrefs, SEMrush, Google Analytics, and Google Search Console to gather insights for optimizing website performance. Knowledge of ASO platforms for mobile app visibility will also be beneficial, especially for enhancing the reach of Instarem’s applications.

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What is the company culture like for an SEO & Website Specialist at Nium?

Nium fosters a supportive and inclusive company culture that values performance, wellness, diversity, and collaboration. As an SEO & Website Specialist, you’ll find a dynamic environment that encourages teamwork and innovation, with regular team bonding activities and celebrations that create a vibrant workplace community.

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Common Interview Questions for SEO & Website Specialist
Describe your experience in leading an SEO strategy.

In answering this question, focus on specific SEO projects you've led, detailing the strategies employed, the challenges faced, and the results achieved. Highlight your experience in areas like technical audits, keyword research, and content optimization to showcase your comprehensive skill set.

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How do you approach keyword research for a new project?

Discuss your methodology for keyword research by mentioning the tools you utilize (like Ahrefs or SEMrush), your process for analyzing user intent, and how you prioritize keywords based on search volume, competition, and relevance to user needs.

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What is your experience with technical SEO?

Provide insights into your technical SEO experience by mentioning specific areas like site architecture, crawlability, and schema markup. Offer examples of past projects where you implemented technical fixes that positively impacted site performance.

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Can you explain the importance of mobile SEO?

Highlight how mobile SEO is crucial as more users access websites via mobile devices. Discuss your experience with responsive design, site speed optimization, and ASO strategies, emphasizing how these factors enhance user experience and conversions.

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How do you measure the success of your SEO efforts?

Talk about the KPIs you typically track, such as organic traffic growth, keyword rankings, conversion rates, and user engagement metrics. Describe your experience using analytics tools to report on these metrics and make data-driven decisions for ongoing improvements.

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What strategies do you use to stay updated on SEO trends?

Mention your routine for following industry blogs, attending webinars, and engaging with SEO communities. Discuss how you apply these insights to update your strategies and remain competitive in a rapidly changing landscape.

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Describe a time you overcame an SEO challenge.

Share a specific challenge you faced, detailing your problem-solving approach, the actions you took, and the outcome. This demonstrates your critical thinking and adaptability in real-world situations.

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How would you tackle a website with no existing SEO presence?

Outline your step-by-step plan for establishing a new SEO presence, including conducting audits, keyword research, developing a content calendar, and implementing on-page SEO strategies, while optimizing the technical aspects of the site for better search visibility.

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What role does content play in your SEO strategy?

Explain the significance of content in SEO, emphasizing how quality content drives organic traffic, enhances engagement, and aids in conversion. Discuss how you collaborate with content teams to create SEO-friendly content aligned with user intent.

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How do you handle SEO reporting to stakeholders?

Discuss your approach to translating complex analytics into understandable reports for stakeholders. Emphasize your use of visual dashboards and clear metrics to convey SEO performance and progress, ensuring alignment with business goals.

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Nium's Purpose: We exist to solve the payment challenges that unlock the full potential of the global economy. ​ Nium's Mission: We want to build THE global payments infrastructure for on-demand money movement. Nium's Vision: Our payments in...

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Full-time, hybrid
DATE POSTED
April 22, 2025

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