Growth Manager
Role: Growth Manager
Location: Remote within South Africa
Department: Marketing
About the Role
At Nivoda, we are not just growing; we are scaling at an unprecedented pace. As Growth Manager, you will be at the forefront of this, increasing velocity of buyer acquisition and revenue up-sell. This role is not just about hitting targets; it’s about redefining what’s possible in the world’s largest diamond marketplace.
You will be the architect of platform revenue by driving both performance and growth. Your primary focus will be on optimising customer acquisition and retention strategies for our most buyers across the Nivoda portfolio. This role is designed for a dynamic marketer who can blend data-driven decision-making with scrappy and creative acquisition tactics, ensuring that performance remains the priority as we expand our market presence.
What You’ll Do:
Own acquisition and funnel optimisation
Determine the demand generation strategy for the entire Nivoda portfolio, owning acquisition and conversion throughout the entire marketing funnel
Own all paid media spend, including SEM and social media advertising, and optimise for qualified pipeline conversion
Oversee all participation in industry events and trade publications
Own and execute a referral program to maximise referral based growth within our jewellers and suppliers
Create and execute an account based marketing strategy to convert top target accounts
Work in partnership with our sales team to coordinate outreach and optimise the sales cycle
Create and execute email marketing campaigns to target top accounts across various locations and products
When applicable, target top accounts in other ways, including direct mail advertising, localised events, in store advertising, and more
Manage external resources
Oversee and act as the primary liaison between Nivoda and external agencies, freelancers, and consultants across the above initiatives
Ensure all external resources align with brand messaging, business goals, and quality standards
Negotiate contracts, manage budgets, and track performance to maximise ROI
Basic Qualifications:
Bachelor’s degree in Marketing, Sales, Business, or a related field.
5+ years of experience in growth marketing, performance marketing, or a similar role, preferably in a B2B or marketplace environment
Proven track record of driving successful ABM and performance marketing campaigns with measurable outcomes
Strong analytical skills with proficiency in CRM tools, data analysis, and performance tracking
Preferred Qualifications:
Experience in luxury goods, marketplaces, or the diamond industry
Familiarity with location-based marketing strategies and tools
Strong understanding of brand-building principles alongside performance marketing tactics
Excellent communication and project management skills, with the ability to work cross-functionally
Competencies:
Strategic thinker with a focus on execution and results.
Ability to balance performance-driven tactics with brand-building initiatives.
Strong problem-solving skills and a proactive approach to overcoming challenges.
Ability to manage multiple priorities in a fast-paced, high-growth environment.
What Nivoda Offers:
Fast-paced and multinational working environment.
Collaboration with global teams offering diverse experiences and perspectives.
The opportunity to be part of a hyper-growth scale-up.
Flexibility with remote working.
Generous holiday allowance.
Medical aid through Discovery
Join Nivoda as a Growth Manager and be a driving force in our rapidly scaling diamond marketplace! In this exciting remote role, you'll take the lead in enhancing buyer acquisition and revenue growth strategies. At Nivoda, we're not just meeting targets; we're challenging the boundaries of what's achievable in the diamond industry. You will have the unique opportunity to optimize customer acquisition and retention across our diverse buyer portfolio. This position is perfect for a dynamic marketer who thrives on combining data-driven strategies with innovative outreach tactics. Your responsibilities will include owning the entire funnel optimization process, managing paid media initiatives, and spearheading demand generation strategies. You'll execute impactful referral programs, coordinate efforts with our sales team, and create targeted email marketing campaigns that engage top accounts. Collaboration is key! You'll also manage relationships with external resources, ensuring alignment with our brand messaging and business objectives while maximizing ROI. With a Bachelor’s degree in Marketing or a related field and at least 5 years of experience in growth or performance marketing, this role calls for an analytical, strategic thinker who is eager to drive results in a fast-paced environment. Embrace the chance to shape the future of Nivoda and contribute to our global footprint, all from the comfort of your home in South Africa.
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