Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Institutional Client Marketing Associate image - Rise Careers
Job details

Institutional Client Marketing Associate

About Northern Trust:

Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.  

Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.

Role: Institutional Client Marketing Associate, Asset Management Product Marketing 

The Institutional Client Marketing Associate will serve as the channel marketing expert and advocate with the aim of expanding and deepening the relationship with our Institutional clients. Reporting to the Head of Institutional Marketing for the Americas, this role will act as an active business partner to this channel and proactively lead the development, direction, and execution of the overall marketing and communications strategy to position and promote our asset management capabilities. The ultimate objective of the role is to drive greater awareness and adoption of our investment products and overall knowledge of the Northern Trust Asset Management brand. 


The key responsibilities of the role include:
• Help implement marketing plans to achieve business, channel and corporate objectives, while effectively managing brand and reputational risk. Oversees planning, development and execution of short- and long-range goals for the channel. 
• Create targeted messaging, thought leadership and social media outreach to support the business and continually build the brand. 
• Build and manage email campaigns in distribution platforms (i.e., Marketo, Poppulo) and coordinate dissemination across relevant platforms to ensure timely and effective campaign delivery to target audiences. 
• Maintain sales enablement and webpages targeting key institutional audiences, ensuring relevance and strategy alignment. 
• Lead internal communication and reporting to keep marketing and distribution partners up to date with marketing plans, campaign performance, and new sales enablement. 
• Track and analyze key performance metrics across channel marketing campaigns to identify areas of success and improvement; deliver insights and reporting to inform decision-making. 
• Contribute to strategic brainstorming sessions and support the development of innovative campaign ideas tailored to the AMRS institutional client base. 
• Assist in project planning, milestone tracking, and cross-functional coordination to ensure timely and efficient delivery of marketing initiatives. 
• Demonstrate initiative and creativity in independently recommending and implementing marketing solutions. Analyze costs impacting marketing decisions and other related issues and develops cost effective solutions to marketing issues. 
• Develop and maintain broad knowledge of competitive offerings, market trends, and industry developments specific to the business area – specifically social media and digital marketing outlets. 
• Carries out complex activities with significant financial, client, and/or internal business impact. 
• May have direct interaction with committees and/or Senior Management 

Skills/qualifications: 
• 3-5 years of experience in marketing, communications, or a related field, ideally within asset management or financial services. 
• Proven experience managing or supporting cross-functional marketing projects from planning through execution, with a strong attention to timelines and detail. 
• Build and manage email campaigns in Marketo and coordinate distribution across relevant platforms to ensure timely and effective campaign delivery to target audiences. 
• Experience managing and optimizing content across professional social media platforms (e.g., LinkedIn), with a strong understanding of tone, timing, and audience engagement strategies. 
• Comfortable analyzing marketing data and campaign performance metrics to generate actionable insights and inform future strategy. 
• Strong understanding of the institutional sales process and technical investments  
• Successful experience working in a fast-paced, results-driven environment, with a proven ability to think analytically and creatively.  
• Superior interpersonal skills - including the ability to work effectively in various team settings and influence senior partners is critical. 
• Results-driven, high-performing individual with excellent planning skills and attention to detail 
• Strong attention to detail and delivers a work product that requires minimal revision. 
• Able to facilitate discussions and reach decisions. 

Working Model: Hybrid (#LI-Hybrid)
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Salary Range:

$74,200 - 126,200 USD

Salary range is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.

Working with Us: 

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.

We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater 

Reasonable accommodation

  

Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.

 
We hope you’re excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.

Apply today and talk to us about your flexible working requirements and together we can achieve greater.

Northern Trust Glassdoor Company Review
3.8 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
Northern Trust DE&I Review
No rating Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon
CEO of Northern Trust
Northern Trust CEO photo
Michael OGrady
Approve of CEO

Average salary estimate

$100200 / YEARLY (est.)
min
max
$74200K
$126200K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Institutional Client Marketing Associate, Northern Trust

At Northern Trust, we are looking for a passionate Institutional Client Marketing Associate in Chicago, IL, to join our Asset Management Product Marketing team! This is not just another marketing position; it’s an opportunity to become a key player in a globally recognized financial institution with over 130 years of service excellence. You'll be the marketing expert dedicated to deepening relationships with our institutional clients, while collaborating closely with our Head of Institutional Marketing for the Americas. Your role will entail implementing innovative marketing strategies aimed at promoting our investment products and enhancing the Northern Trust Asset Management brand. You'll create targeted messaging and thought leadership, build impactful email campaigns, and monitor performance metrics to continually improve our approach. By connecting proficiently with various stakeholders, you’ll ensure that internal communications and marketing plans align perfectly with corporate objectives. Plus, you’ll have the chance to dive deep into market trends and develop creative solutions that resonate well within our industry. If you have 3-5 years of marketing experience, a knack for project management, and a strong understanding of institutional sales processes, we’d love to meet you! Come join us at Northern Trust, a company that values collaboration, flexibility, and personal growth, ensuring that you can contribute meaningfully while advancing your career!

Frequently Asked Questions (FAQs) for Institutional Client Marketing Associate Role at Northern Trust
What are the primary responsibilities of an Institutional Client Marketing Associate at Northern Trust?

The Institutional Client Marketing Associate at Northern Trust is expected to develop and execute marketing and communications strategies specifically tailored for institutional clients. Your primary responsibilities will include implementing marketing plans, creating targeted messaging, managing email campaigns, and analyzing performance metrics to improve future marketing efforts. Essentially, you focus on promoting our asset management capabilities and ensuring that our branding resonates effectively with the institutional audience.

Join Rise to see the full answer
What qualifications are required to become an Institutional Client Marketing Associate at Northern Trust?

To qualify for the Institutional Client Marketing Associate position at Northern Trust, candidates should have 3-5 years of experience in marketing or communications, ideally within asset management or financial services. Deep knowledge of the institutional sales process, project management skills, and proficiency in email campaign platforms like Marketo are essential. Additionally, strong analytical abilities and excellent interpersonal skills are crucial for success in this role.

Join Rise to see the full answer
How does an Institutional Client Marketing Associate contribute to marketing campaigns at Northern Trust?

An Institutional Client Marketing Associate plays a significant role in contributing to marketing campaigns by analyzing key performance metrics, creating targeted content, and facilitating communication across teams. By utilizing insights and data analysis, you help identify areas of improvement and new opportunities, ultimately driving greater awareness and adoption of Northern Trust’s investment products within the institutional client base.

Join Rise to see the full answer
What is the working model for an Institutional Client Marketing Associate at Northern Trust?

At Northern Trust, the working model for an Institutional Client Marketing Associate is hybrid, allowing flexibility between in-office and remote work. This balance promotes a collaborative work culture while providing employees the ability to manage their work-life integration effectively, making it easier to contribute meaningfully no matter where they are.

Join Rise to see the full answer
What additional benefits can an Institutional Client Marketing Associate expect at Northern Trust?

In addition to a competitive salary, Institutional Client Marketing Associates at Northern Trust can expect a comprehensive benefits package that includes retirement benefits, health and welfare advantages, paid time off, parental leave, and a discretionary bonus program. This focus on employee well-being showcases Northern Trust’s commitment to creating a supportive work environment.

Join Rise to see the full answer
Common Interview Questions for Institutional Client Marketing Associate
Can you describe your experience with developing marketing strategies in your previous roles?

To effectively answer this question, highlight specific examples from your past experiences in marketing roles. Discuss how you used market research and data analytics to inform your strategy and ensure it aligns with residential objectives. Emphasize collaboration with cross-functional teams and measurable outcomes resulting from your marketing efforts.

Join Rise to see the full answer
How do you manage competing deadlines and ensure timely delivery of campaigns?

To answer this question, share your approach to workload prioritization. Discuss tools or methodologies you utilize for project management, such as creating timelines, milestone tracking, and employing communication strategies to keep all stakeholders informed. Illustrate your problem-solving skills when confronted with unexpected challenges.

Join Rise to see the full answer
What channels do you consider most effective for reaching institutional clients, and why?

Discuss the channels you believe are most effective based on your understanding of the institutional client base. LinkedIn, email marketing, and targeted content marketing could be good examples. Explain why these channels resonate with institutional clients and share any specific campaigns you executed successfully using these channels.

Join Rise to see the full answer
Can you walk us through a successful email marketing campaign you have managed?

Provide a detailed overview of a specific email marketing campaign, discussing its objective, target audience, messaging, and design considerations. Highlight how you measured success and the metrics you utilized, such as open rates or click-through rates, and share what you learned from the process to improve future campaigns.

Join Rise to see the full answer
How do you approach competitive analysis within the asset management industry?

Explain your method for conducting competitive analysis—identify competitors, compare their offerings, and study market trends. Discuss how this analysis influences your marketing strategy and the actionable insights you’ve gained from your findings that have directly impacted your marketing initiatives.

Join Rise to see the full answer
How do you incorporate feedback from stakeholders into your marketing strategies?

Share examples of how you’ve sought and integrated feedback from cross-functional teams or client-facing partners to refine your marketing strategies. Discuss the importance of collaboration and flexibility in adjusting your campaigns based on stakeholder input and market trends to ensure continued alignment with objectives.

Join Rise to see the full answer
Describe your experiences with data analysis in marketing. How do you utilize this data?

Highlight your comfort with data analysis. Discuss specific tools or methods you utilize to gather insights and how those insights guide your future marketing strategies. Stress the importance of understanding performance metrics and how you leverage data to make informed decisions that drive success.

Join Rise to see the full answer
What role do you believe thought leadership plays in institutional marketing?

Discuss the significance of positioning the firm as a thought leader to build credibility and trust with institutional clients. Highlight how sharing insights and expertise through various channels can enhance brand visibility and engagement, ultimately leading to stronger client relationships.

Join Rise to see the full answer
Can you give an example of how you’ve demonstrated creativity in marketing?

Provide a concrete example showcasing your creativity in a marketing campaign. Discuss the brainstorming process, how you collaborated with peers, and the innovative ideas that stemmed from it. Explain how those ideas set your campaign apart and drove positive results.

Join Rise to see the full answer
How do you keep up with the latest trends and developments in marketing?

Talk about your commitment to continuous learning in marketing, whether it’s through industry webinars, workshops, or relevant literature. Mention specific resources you rely on for staying informed about the latest marketing best practices, especially those tailored to the asset management and financial services sectors.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Posted 8 days ago

Join Northern Trust as a Senior Compensation Analyst, contributing to the Compensation and Benefit Services team with your analytical expertise in a hybrid work model.

Photo of the Rise User
Posted 11 days ago

Become part of Northern Trust's award-winning financial team as a Personal Banker, serving sophisticated clients with exceptional financial services.

Photo of the Rise User
Posted 2 days ago

As a Market and Competitive Intelligence Product Marketing Manager at Qualtrics, you'll leverage insights to enhance market positioning while working in a collaborative environment.

Photo of the Rise User

We are looking for a strategic leader to drive digital marketing initiatives at TDECU while fostering team collaboration and growth.

Photo of the Rise User
Posted 11 days ago

We're on the hunt for a Marketing Operations Manager to enhance our marketing and sales funnel performance from a remote location in the US.

Photo of the Rise User

Step into a pivotal role at Galderma as a Trade Marketing and Operation Manager, driving innovative promotional strategies across our vibrant dermatology portfolio.

Photo of the Rise User
Posted 3 days ago
Translation Empire Remote No location specified
Posted 9 days ago

We seek an experienced SEO Analyst to enhance our digital marketing efforts through targeted optimization and analytics.

Photo of the Rise User
Posted 2 days ago

Embark on a rewarding journey in digital marketing with SINE Digital's Future Talent Scheme, perfect for enthusiastic individuals eager to learn SEO and Paid Search.

Photo of the Rise User
Posted 9 days ago

Join IFS as a Global Campaigns Content Marketing Specialist and leverage your creativity to transform our content marketing efforts.

Join a Team That’s Made for Greater At Northern Trust, we refer to our employees as partners – with good reason. We understand that relationships are the key to our success. Here you’ll join a diverse and inclusive team of innovators with the dri...

68 jobs
MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 12, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY
Photo of the Rise User
10 people applied to Digital MBA Intern at Alo Yoga
Photo of the Rise User
50 people applied to Intern, PR/Events at E.L.F. BEAUTY
C
Someone from OH, Middletown just viewed Operations Analyst at Core Specialty Insurance
A
Someone from OH, Strongsville just viewed Graphic Design Intern at Anvil NorthWest
W
Someone from OH, Uhrichsville just viewed Director Operations at WVUMedicine
Photo of the Rise User
Someone from OH, Cincinnati just viewed Game Director, Scripps Sports at The E.W. Scripps Company
Photo of the Rise User
Someone from OH, Lorain just viewed 3D Modeler / Graphic Designer - Freelance at Twine
o
Someone from OH, Oxford just viewed Digital Media & Marketing Student Intern at osu
Photo of the Rise User
Someone from OH, Beachwood just viewed Dispensary Tech at Ayr Wellness
Photo of the Rise User
Someone from OH, Springfield just viewed Front Desk Clerk at Marriott International
L
Someone from OH, Akron just viewed Junior Graphic Designer at Little Spoon
Photo of the Rise User
Someone from OH, Columbus just viewed Licensing and Regulatory Compliance Analyst at Sportradar
Photo of the Rise User
Someone from OH, Mansfield just viewed US_EN_Operations_Warehouse Loader (Part Time) at Red Bull
Photo of the Rise User
Someone from OH, Dublin just viewed Salesforce Administrator at Multiverse
Photo of the Rise User
Someone from OH, Pickerington just viewed Salesforce Solution Analyst at GoodLeap
S
Someone from OH, Pickerington just viewed Salesforce Project Manager at Studio Science
Photo of the Rise User
Someone from OH, Dayton just viewed Medical Receptionist at LifeStance Health
C
Someone from OH, Massillon just viewed RN Ambulatory - Outpatient Infusion Therapy at CCF
Photo of the Rise User
Someone from OH, Columbus just viewed HR Business Partner (Maternity Cover) at Marshmallow
Photo of the Rise User
Someone from OH, Columbus just viewed Community Outreach Canvasser $24/Hr at Confidential
Photo of the Rise User
Someone from OH, Cincinnati just viewed Email Marketing Coordinator at Creative Circle
Photo of the Rise User
Someone from OH, Columbus just viewed UX Researcher, Amazon Autos at Amazon