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Director, Launch Insights & Analytics (2 roles)

Band

Level 6


 

Job Description Summary

Location: East Hanover

About the Role:

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing in-sights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the ED, Launch and BD&L Insights & Analytics, this role is crucial in orchestrating the strategic launch of new products within the therapeutic area, ensuring that each launch is informed by comprehensive market research and analytics.

This role is pivotal in shaping the future of product launches by integrating best practices in data strategy, market access, and field deployment. By fostering collaboration across various teams, including Market Access, Field Deployment, and Medical, the Dir, Launch Insights & Analytics ensures that each product launch is not only successful but also aligned with the broader goals of the IDS. This position supports the impact and objectives of IDS by identifying and communicating data-driven insights to support launch planning, go-to-market and launch execution ultimately contributing to the company's mission of improving patient outcomes through effective product launches.

This position will be located at East Hanover, NJ site and will not have the ability to be located remotely. This position will require 15% travel as defined by the business (domestic and/ or international).


 

Job Description

Key Responsibilities:

  • Develop a comprehensive market research, CI, & analytics insights plan for each US launch asset in their TA, aligned to the launch readiness review process
  • Facilitate successful handover from S&G to US with appropriate validation on insights & forecast
  • Facilitate successful transition in US from IDS New Products team to full IDS support model
  • Adopt & promote launch best practices including data strategy, launch tracking, field enablement, and pre-launch market shaping
  • Partner with US Market Access team to ensure realistic assumption of US market realities are incorporated into launch planning
  • Coordinate with the Field Deployment & GTM team to provide field force size / structure and go-to-market recommendation to support launch brands in their TA
  • Implement processes and partnerships with the Medical team aimed at identifying and prioritizing key opportunities for post-market studies, RWE, and HEOR, while also assisting NPS in pinpointing and prioritizing key areas of need for patient support programs for new product launches
  • Own the professional development and growth of the Launch team members
  • Collaborate with IDS Human Insights on advancements in market research techniques and excellence in primary market research efforts

What You’ll Bring to the Role:

Education: Bachelor’s degree in Business Administration, Life Sciences, Data Analytics, or a related field; an MBA or advanced degree is preferred

Novartis seeks an individual with extensive experience in the pharmaceutical or healthcare industry, with a strong focus on product launches. This individual should have a proven track record of leading and managing high-performing teams, with a focus on driving strategic initiatives and achieving business objectives. A strong analytical background is essential, with the ability to analyze complex datasets and derive actionable insights.

Essential Requirements:

  • Minimum 8 years of experience in the pharmaceutical or healthcare industry, with a deep understanding of product launches
  • Extensive experience in market research, competitive intelligence, and analytics within the pharmaceutical or healthcare industry.
  • Proven track record of successful product launches and strategic planning in a complex, matrixed organization.
  • Strong leadership skills with experience in managing and developing high-performing teams.
  • Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
  • Deep understanding of US market access dynamics and healthcare landscape.
  • Proficiency in data analytics tools and platforms, with the ability to translate data into actionable insights.
  • Experience in developing and implementing data strategies and launch best practices.
  • Ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.
  • Strong problem-solving skills and a strategic mindset, with the ability to anticipate challenges and develop innovative solutions.

Novartis Compensation and Benefit Summary: The pay range for this position at commencement of employment is expected to be between $185,500.00 and $344,500.00/year; however, while salary ranges are effective from 1/1/25 through 12/31/25, fluctuations in the job market may necessitate adjustments to pay ranges during this period.  Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.


 

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.


 

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to tas.nacomms@novartis.com call +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

https://www.novartis.com/careers/careers-research/notice-all-applicants-us-job-openings



 

Salary Range

$185,500.00 - $344,500.00


 

Skills Desired

Agility, Brand Awareness, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Strategy, Digital Marketing, Go-To-Market Strategy, Influencing Skills, Inspirational Leadership, Marketing Strategy, Media Campaigns, People Management, Product Marketing, Product Roadmap, Return on Investment (ROI), Stakeholder Engagement, Stakeholder Management, Strategic Marketing
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Average salary estimate

$265000 / YEARLY (est.)
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$185500K
$344500K

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What You Should Know About Director, Launch Insights & Analytics (2 roles), Novartis

As the Director of Launch Insights & Analytics at Novartis in East Hanover, you'll be stepping into a pivotal role dedicated to transforming data into actionable insights that foster smarter decision-making. Here at Novartis, we're on a mission to improve patient outcomes through innovative product launches, and your expertise will guide us every step of the way. Joining the Insights and Decision Science (IDS) team, you will be responsible for orchestrating strategic launches, ensuring that every initiative is informed by comprehensive market research and analytics. Your role will involve developing insights plans for new products, collaborating with cross-functional teams, and adopting best practices in data strategy. You'll engage closely with Market Access, Field Deployment, and Medical teams to streamline the launch process and adjust to market dynamics. This isn't just about analytics; it’s about leading a high-performing team and cultivating an environment where talent thrives. You'll require a strong background in the pharmaceutical or healthcare industry, with a minimum of eight years of relevant experience, analytical prowess, and a knack for turning complex datasets into actionable strategies. The ability to manage multiple projects in a dynamic setting is crucial as you will guide and influence teams to support our ultimate goal—enhancing patient lives. If you're ready to make a meaningful impact at Novartis, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Director, Launch Insights & Analytics (2 roles) Role at Novartis
What are the key responsibilities of the Director, Launch Insights & Analytics at Novartis?

As the Director of Launch Insights & Analytics at Novartis, your key responsibilities include developing comprehensive market research and analytics plans for US launch assets, facilitating transitions from new products to full IDS support, and championing launch best practices across teams. Your role also involves collaborating with Market Access and Field Deployment teams to ensure effective go-to-market strategies, as well as overseeing the professional development of team members.

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What qualifications are required for the Director, Launch Insights & Analytics position at Novartis?

To qualify for the Director, Launch Insights & Analytics role at Novartis, candidates must have a Bachelor's degree in Business Administration, Life Sciences, Data Analytics, or a related field. An MBA is preferred. Furthermore, extensive experience in the pharmaceutical or healthcare sector, particularly with product launches, is essential, along with strong leadership and analytical skills.

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How does the Director, Launch Insights & Analytics position contribute to Novartis's mission?

The Director, Launch Insights & Analytics plays a crucial role in Novartis's mission by ensuring that product launches are informed by data-driven insights. By leveraging analytics to guide marketing strategies and field deployments, you will help maximize the impact of our new products, ultimately improving patient outcomes and aligning with Novartis's broader goals.

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What is the expected salary range for the Director, Launch Insights & Analytics role at Novartis?

The anticipated salary range for the Director, Launch Insights & Analytics position at Novartis begins at $185,500 and can go up to $344,500 per year, depending on skills, experience, geographical location, and other relevant factors. The compensation package may also include additional components such as bonuses and various medical and financial benefits.

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What skills are essential for success in the Director, Launch Insights & Analytics role at Novartis?

Essential skills for success in the Director, Launch Insights & Analytics position at Novartis include strong analytical and strategic thinking abilities, excellent communication and interpersonal skills, and the capability to manage cross-functional collaborations. Additionally, proficiency in data analytics tools and a deep understanding of market access dynamics are vital for driving effective product launches.

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Common Interview Questions for Director, Launch Insights & Analytics (2 roles)
Can you describe your experience with product launches in the pharmaceutical industry?

When answering this question, focus on specific examples of past product launches you managed or contributed to. Highlight the strategies you employed, any challenges you faced, and how your efforts directly contributed to the success of the launch. Be sure to include data or outcomes to demonstrate your impact in the pharmaceutical industry.

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How do you develop and implement a market research plan for a new product launch?

In your response, outline your approach to market research, starting from identifying the target audience and defining the research objectives to selecting appropriate methodologies. Discuss how you analyze the data gathered and convert it into actionable insights that inform the launch strategy.

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What tools do you use for data analysis and how do they benefit your insights?

Discuss the various data analysis tools you’re proficient in, such as SQL, Python, or specific analytics platforms relevant to the pharmaceutical sector. Explain how these tools help you derive insights that inform decision-making processes and support successful product launches.

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How do you handle disagreements or conflicts within cross-functional teams?

To effectively answer this, reference specific situations in which you navigated disagreements among team members. Emphasize your conflict resolution skills, highlighting your approach to communication, understanding individual perspectives, and finding common ground to enhance team collaboration.

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What are some best practices you've adopted for launch planning and execution?

Share specific best practices that you've utilized in previous roles, such as developing clear timelines, setting realistic goals, or ensuring thorough validation processes. Discuss how these practices have led to successful product launches and improved teamwork.

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Can you give an example of how you've leveraged analytics to resolve a complex problem?

Provide a concrete example demonstrating your analytical skills. Describe the problem, the analysis method you used to uncover insights, and the solutions implemented based on your findings. Highlight the successful outcomes resulting from your analytical approach.

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How do you ensure alignment between market access strategies and product launch plans?

Discuss techniques you use to align market access strategies with product launches, such as regular collaboration with market access teams, understanding market dynamics, and gathering insights to inform launch decisions. Emphasize the importance of synchronization in achieving overall business objectives.

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What metrics do you use to evaluate the success of a launch?

Discuss specific metrics you track to measure launch success, such as market share, sales growth, and customer feedback. Explain how you analyze these metrics post-launch to inform future strategies and decision-making regarding product lifecycle management.

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How do you prioritize multiple projects in a fast-paced environment?

Describe your project management approach, emphasizing the tools or methods you use for prioritization, such as agile methodologies, and how you assess urgency, importance, and resource availability. Provide an example of managing competing projects effectively.

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Describe your leadership style and how it applies to team development.

Discuss your leadership philosophy, focusing on how you motivate, develop, and empower team members. Give examples of development efforts you've undertaken to uplift your team’s performance, showcasing your capabilities in nurturing talent in a high-performing environment.

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Our purpose is to reimagine medicine to improve and extend people's lives. We use innovative science and technology to address some of society's most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways ...

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DATE POSTED
April 5, 2025

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