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Associate BDR

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. 

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally. 

The Role:  

We are looking for a smart and autonomous Associate BDR to help us achieve our ambitious growth plans. This is an exciting time for you to join: based on the size and breadth of our customers, we are growing like never before!

As an Associate BDR, you will be responsible for the qualification and follow-up of our direct requests and marketing-led efforts (events, webinars, summits, paid social, etc). You will also conduct high-level conversations with senior executives about their business, their technical issues, and their operations. You should be a self-starter who works well with little supervision and is comfortable wearing multiple hats. 

You’ll actively contribute to our revenue while learning the ropes of a growth-stage startup and the in and outs of sales at Paddle. You should be curious and always look for new ways to apply new technologies to improve our results. 

We take career development seriously, so once you’ve demonstrated you’re consistently hitting quota having mastered the role, you’ll have the opportunity to graduate to other departments at Paddle.

What you'll do: 

  • Quickly develop an understanding of our Ideal Customer Profile to target the best fit companies for Paddle.

  • Generate conversations from inbound interest and marketing efforts..

  • Convert these conversations into qualified opportunities for our Account Executive team.

  • Effectively showcase Paddle’s set of products and best practices through email, phone, Zoom, and social media.

  • Manage and prioritise your time so you consistently achieve your targets.

  • Consistently attain and exceed target expectations.

We'd love to hear from you:

  • You have experience in a previous Marketing/ Sales / Business Development role as part of a SaaS or B2B company. 

  • You are always happy to proactively look for new ways to accelerate our results, and enjoy testing new approaches. 

  • You are coachable, accountable and consistent in your efforts to develop knowledge and results.

  • You believe in a consultative and human sales approach and understand that every conversation is different.

  • You see the benefits of Paddle’s set of products - we strongly believe that our products are helping other Tech companies grow and we want to work with people that are passionate about Paddle and can articulate its value.

  • You can operate in an unstructured environment and embrace change.

  • You are enthusiastic and ambitious, with a desire to build a career in sales.

Everyone is welcome at Paddle

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together. 


Why you’ll love working at Paddle

We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. 

We live and breathe our values, which are:

Paddle for others

Paddle together

Paddle simply

We offer a full suite of benefits, including attractive salaries, stock options, retirement plans, private healthcare and well-being initiatives. 

We are a ‘digital-first’ company, which means you can work remotely, from one of our stylish  hubs, or even a bit of both! We offer all team members unlimited holidays and enhanced parental leave. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

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Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Associate BDR, Paddle

Join Paddle as an Associate BDR in the vibrant city of Austin! At Paddle, we take a revolutionary approach to payment infrastructure for digital product companies, acting as a Merchant of Record that simplifies the complex world of payments. We're currently expanding our customer base and need smart, driven individuals like you to help us achieve our growth goals. In this engaging role, you'll dive deep into understanding our Ideal Customer Profile, generating conversations from inbound inquiries and marketing efforts, and converting those into qualified opportunities for our Account Executive team. Conversations will often be held with senior executives, so you’ll need to be comfortable discussing technical issues and business operations. Your self-starter attitude, proactive nature, and willingness to tackle various tasks will be key to your success. Paddle is committed to your career development, and once you hit your targets and master the role, you may have the opportunity to transition into other departments. We celebrate diversity and welcome all individuals who share our passion for innovation and teamwork. With a focus on personal growth and an inclusive culture, working at Paddle means you’ll have access to competitive salaries, stock options, unlimited holidays, and a range of benefits designed to support your well-being. If you’re ambitious and ready to build a career in sales with a dynamic company, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Associate BDR Role at Paddle
What are the main responsibilities of an Associate BDR at Paddle?

As an Associate BDR at Paddle, your primary responsibilities include qualifying inbound requests, following up with prospects from marketing efforts, and converting leads into qualified opportunities for the sales team. You will also have high-level discussions with potential customers about their business needs and technical challenges, showcasing Paddle’s innovative products and best practices.

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What qualifications are necessary for the Associate BDR position at Paddle?

To excel as an Associate BDR at Paddle, candidates should have experience in a previous marketing, sales, or business development role, ideally within a SaaS or B2B environment. Enthusiasm for learning, a consultative sales approach, and strong communication skills are highly valued. Additionally, candidates should be adaptable to a fast-paced, changing environment.

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What does career development look like for Associate BDRs at Paddle?

At Paddle, we take career development seriously! As an Associate BDR, once you demonstrate consistent success in your role, including hitting your quota and mastering your responsibilities, you will have the opportunity to explore and transition into other departments within the company. We believe in providing upward mobility and continuous learning.

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How does Paddle support diversity and inclusion in the workplace?

Paddle is committed to fostering a diverse and inclusive workplace. We celebrate the unique perspectives of every Paddler and actively encourage applications from individuals of all backgrounds, particularly those from underrepresented groups. We offer support throughout the application process and strive to create an environment where everyone feels safe and valued.

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What benefits do Associate BDRs receive at Paddle?

As an Associate BDR at Paddle, you'll enjoy a comprehensive suite of benefits that includes competitive salaries, stock options, a retirement plan, private healthcare, and unlimited holidays. Additionally, we provide personal development funding, enhanced parental leave, and a digital-first approach that allows for flexible working arrangements, all designed to support your overall well-being.

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Common Interview Questions for Associate BDR
What attracted you to the Associate BDR position at Paddle?

This is a great opportunity to demonstrate your passion for Paddle's mission and values. Discuss how you resonate with Paddle's innovative approach to payments, the inclusivity aspect of their culture, and your desire to contribute to their growth. Emphasize your excitement for the challenges and opportunities that come with the role.

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How do you prioritize tasks when targeting multiple prospects?

A structured approach is key! Start by assessing the urgency and potential of each lead. Use tools to segment your prospects based on their likelihood to convert and the previous interactions you’ve had. This will help you streamline your efforts and stay organized, ensuring you reach out to the most promising candidates efficiently.

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Can you describe a time when you successfully converted a lead?

Start with a clear example demonstrating your sales process. Detail the situation, your approach to understanding the prospect's needs, the challenges they faced, and how you presented Paddle's value effectively. Conclude with the outcome and any metrics that quantify your success.

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What is your experience with consultative selling?

Consultative selling is all about building relationships. Explain how you ask probing questions to understand clients’ needs deeply, provide tailored solutions, and manage conversations to keep them informative yet friendly. Relate this to how Paddle values human-centered sales approaches.

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What strategies do you use to stay motivated during challenging times?

Share your methods for maintaining motivation, such as setting personal goals, celebrating small victories, or seeking support from peers. Stress the importance of resilience and how these strategies can create a positive environment for yourself and your team, especially within a growth-stage startup.

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How do you incorporate technology into your sales process?

Discuss specific tools or technologies you've used to enhance productivity, such as CRM systems for tracking leads, leveraging data analytics for insights, or using automation for follow-ups. Highlight how understanding these technologies helps you improve results and efficiency in sales.

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What do you think sets Paddle apart from its competitors?

Research and articulate Paddle's unique selling points, such as being a Merchant of Record and providing a comprehensive approach to payment infrastructures. Focus on how Paddle simplifies customer experiences and fosters growth for tech companies, along with your personal belief in their mission.

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How do you handle rejection in sales?

Share your perspective on rejection as a natural part of sales. Discuss how you analyze feedback, learn from experiences, and keep a positive attitude. Emphasize the importance of persistence and resilience in overcoming setbacks to improve future interactions.

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What role does collaboration play in your sales approach?

Collaboration is crucial in sales! Show how you value teamwork and communication, perhaps by giving examples of collaborating with marketing teams for lead generation or with account executives to close deals. Highlight how Paddle's culture of collaboration resonates with your personal work ethic.

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Describe how you would conduct research on a potential client.

Effective research involves tapping into various resources: social media, company websites, industry news, and networking sites like LinkedIn. Discuss how you identify their pain points, understand their business model, and tailor your outreach strategy based on your findings, all while showcasing your proactive nature.

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DATE POSTED
March 3, 2025

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