Senior Product Marketing Manager, CPQ

The Senior Product Marketing Manager at PandaDoc is responsible for defining go-to-market strategies, working closely with product teams to ensure effective launches, creating compelling content, and leading cross-functional projects. This role is crucial in driving the success of new CPQ products and ensuring customer adoption.

Candidates for the Senior Product Marketing Manager role at PandaDoc should have over 4 years of product marketing experience, with at least 2 years in B2B SaaS. Strong communication skills, data management experience, and a passion for SaaS solutions, particularly in sales processes, are vital for success in this position.

The Senior Product Marketing Manager at PandaDoc works cross-functionally with Product, Marketing, and Sales teams. They are instrumental in aligning team goals, ensuring effective launches, developing sales enablement content, and generating user insights that drive product adoption and success.

As a Senior Product Marketing Manager at PandaDoc, you'll create a variety of content, including blogs, sales collateral, product trainings, demo scripts, and landing pages. The goal is to simplify complex product information and communicate effectively to both internal teams and customers.

PandaDoc prides itself on a positive company culture that emphasizes work-life balance, creativity, and team bonding, despite being a fully remote organization. Employees enjoy supportive colleagues and a commitment to integrity and transparency, making it a great environment for a Senior Product Marketing Manager.

In responding to this question, emphasize the importance of defining clear go-to-market strategies, leveraging market research, and collaborating with cross-functional teams to achieve measurable goals. Discuss your ability to use data to inform these strategies effectively.

Highlight your collaborative nature and willingness to pivot based on feedback. Discuss how you would create a clear channel for communication with sales teams, utilize their insights to improve product positioning and create better training material, thus ensuring their success.

Share a specific instance where analytics tools like Tableau or Salesforce helped you understand a product's performance. Illustrate how you used this data to refine your marketing strategies, leading to increased adoption or sales.

Focus on your research and understanding of the CPQ market. Mention how PandaDoc's features, ease of use, and unique selling propositions can meet customer needs better than competitors and how you would effectively communicate this in your marketing.

Discuss your storytelling techniques and emphasize the importance of empathizing with users. Share how you would adapt your narrative to different audiences, while maintaining a consistent brand voice across channels.

Outline a successful cross-functional project that showcases your leadership and collaboration skills. Highlight your ability to keep various teams aligned, track progress, and overcome obstacles with a focus on the final impact.

Discuss the importance of understanding the sales process and the specific challenges sales teams face. Explain how you would create targeted content that resonates well and equips sales representatives to overcome objections and understand customer needs.

Emphasize your strategic approach to aligning product marketing initiatives with broader business goals. Discuss how you would set clear metrics and regularly evaluate performance to ensure activities remain focused and successful.

Provide a comprehensive overview of tools you’ve used, such as Tableau or Salesforce, and how these facilitate data analysis, project management, or communication with stakeholders to enhance your overall marketing strategy.

Express your enthusiasm for PandaDoc's mission and culture. Talk about how your values resonate with theirs and how you believe you can contribute positively to their innovative approach in the CPQ space.