Sr Director, Marketing

At Promethean...

We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.

Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.

As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.

The Sr Director, Marketing is responsible for developing and implementing strategic messaging and marketing plans aligned with company objectives across product marketing, brand marketing, channel marketing, digital marketing, public relations and communications. This role, which reports into the CRO, leads global teams to generate qualified leads, analyze data to optimize marketing spend, and increase customer engagement and advocacy. Partnering with sales leadership, the Sr Director Marketing identifies opportunities for growing market share defining new routes to market. 

• Create and execute a global marketing strategy/plan that drives awareness and aligns to the pipeline, revenue targets, product marketing and brand strategy
• Collaborate with leadership to develop and execute a comprehensive global marketing and messaging strategy encompassing public relations, social, brand marketing, product marketing and communications strategies
• Identify marketing, sales and channel enablement requirements and gather feedback on marketing activities
• Create marketing and communication plans tailored to support company priorities, incorporating key messages and content to maximize positive exposure and enhance brand awareness in core and growth markets
• Manage a program for Marketing teams to effectively engage customers and stakeholders by communicating our product and brand messaging
• Manage global and regional marketing budgets and program prioritization
• Amplify the voice of the company through proactive outreach initiatives aimed at securing media coverage and increasing market awareness
• Work closely with cross-functional teams to identify opportunities for strategic partnerships, sponsorships, and speaking engagements to further promote Promethean's brand and mission
• Monitor industry trends, competitor activities, and market dynamics to inform communication strategies and adapt messaging accordingly
• Measure and analyze the effectiveness of efforts through key performance indicators (KPIs) and metrics, providing regular reports to leadership
• Ensure that creative teams know what they need to create to meet brand and business objectives
• Holds a key role in the planning and development of go-to-market brand storytelling campaigns and a global calendar which defines marketing priorities
• Drive creative workstreams with the internal creative team to bring the strategy to life visually
• Works cross-functionally on the development of campaigns aligning to campaign strategy
• Manages the relationship with agencies responsible for public relations and media-related communication activities to ensure positive, proactive messaging and discussions exist regarding Promethean
• Oversee the communication of official external and internal company messaging, including global public relations, social media, campaign content, and competitive intelligence
• Helps develop strategies that increase the influence and reach among audiences and increase the share of voice and engagement across social media platforms
• Oversee global persona-based content creation in line with our inbound marketing strategy
• Encourages and promotes cross-functional collaboration among internal teams, including brand, digital, and field marketing, and external agencies to scope and streamline initiatives while ensuring global consistency
• Develop, monitor, and share key performance indicators across the corporate communications strategy
• Hire, motivate, and lead a high-performing team by embracing Promethean core values

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred
• 12+ years of marketing experience, preferably in related industry
• 8+ years of marketing leadership experience managing diverse teams, providing valuable feedback, coaching, and mentoring
• Proven track record of measurable success in developing and executing marketing strategies that build brand awareness and positive sentiment through modern marketing activities
• Strong understanding of public relations, brand marketing, and communications principles, with the ability to translate company objectives into actionable plans
• A proven storyteller, with a record of accomplishment of developing engaging content – including brief writing and providing feedback on creative concepts
• Strategic thinker with the ability to anticipate market trends and identify opportunities for brand exposure and engagement
• Experience managing cross-functional teams and driving collaboration across departments to achieve common goals
• Proficiency in using analytics tools and platforms to measure the effectiveness of communication efforts and optimize strategies
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities
• Strong leadership skills with a collaborative and inclusive approach to problem-solving
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
• Customer-centric and can identify and meet customer needs

Base Range: $180,000 - $250,000 + Bonus Eligible

For business reasons, Promethean does not employ individuals who work remotely in San Francisco, San Jose or Oakland.

Promethean provides a comprehensive and competitive benefits package that offers the flexibility and security to thrive both inside and outside of work.

Our benefits include:

· Medical, Dental, and Vision Insurance

· Spending Accounts (FSA and HSA)

· Disability Programs

· 401(k) Retirement Plan with Matching

· Generous PTO and Holidays

· Paid Maternity and Parental Leave Program with Child Care Subsidy

· Paid Volunteer Time Off

· Reward and Recognition Program

· Well-Being Programs (For example, company-wide health challenges)

· And more!

Promethean is honored to be an equal opportunity workplace. We realize that by creating teams rich in diverse thoughts and experiences, our people, company and customers are free to thrive. We are committed to providing equal employment opportunities regardless of race, color, national origin, religion, creed, genetic information, sex (including pregnancy, sexual orientation or gender identity), age, marital status, disability, military or veteran status; or any other protected classifications or characteristics under applicable local laws.  

In addition, Promethean values privacy and the protection of personal information. For information regarding personal information we collect and our use of such data please see our privacy policy: https://bit.ly/2I83hwP

Please contact recruiting@prometheanworld.com if you have an accessibility request at any point during the hiring process.

#Promethean #EdTechJobs