Media Buyer - job 1 of 2

As a Media Buyer at Proppel, your main responsibilities will include launching and optimizing ad campaigns across various platforms such as Meta, Google/YouTube, TikTok, and more. You'll monitor campaign performance, provide regular reports, and help develop new advertising strategies that align with broader marketing initiatives.

To qualify for the Media Buyer role at Proppel, you should have 1–2 years of experience in media buying and paid advertising across multiple platforms. Familiarity with tools like Meta Business Suite, Google Ads, and strong analytical skills are essential to thrive in this role.

Yes, the Media Buyer position at Proppel is fully remote! Alongside the flexibility of working from anywhere, you'll enjoy unlimited paid time off and US holidays, ensuring work-life balance as a core part of our culture.

Proppel is committed to the growth of its team members! As a Media Buyer, you'll have the opportunity to collaborate on exciting projects, receive mentorship, and engage in continuous learning about the latest marketing trends and tools. You'll also be part of a vibrant international team.

A Media Buyer at Proppel should have working knowledge of Meta Business Suite and familiarity with other tools like Google Ads and TikTok Ads Manager. It's also a plus if you're comfortable with performance reporting tools and adapting to new software and workflows.

Before answering, think about specific campaigns you’ve managed on platforms like Google Ads or Meta. Highlight your strategies in targeting, budget management, and how you measured success.

Discuss your approach to performance metrics: talk about KPIs like CTR, CPC, and ROI, and emphasize the tools you use for analysis, ensuring you relate this back to your role as a Media Buyer.

Share examples of A/B testing, audience segmentation, and your process for iterating campaigns based on data insights. Make sure to emphasize your analytical skills and experience.

Mention blogs, newsletters, or online courses you follow. You can also highlight any industry conferences or webinars that you have attended to showcase your commitment to ongoing learning.

Relate a specific situation where you faced a challenge—like budget constraints or a drop in performance—and detail the steps you took to resolve it, emphasizing your problem-solving skills.

If applicable, talk about projects where you’ve engaged with influencers, how you targeted audiences through this channel, and the impact these initiatives had on your overall media strategy.

Discuss your organizational skills and any methods you use, such as prioritization matrices or task lists, to handle multiple campaigns and deadlines efficiently.

Select a campaign that had measurable success, outline the objectives, your strategy, and the results. This will demonstrate your hands-on expertise and ability to drive results.

Discuss your openness to learning and research methods you would employ to get up to speed quickly, ensuring to include any frameworks or thinking processes you utilize when tackling new challenges.

List the key tools you are familiar with, such as Meta Business Suite, Google Ads, and any reporting or analytical tools, ensuring you relate these experiences back to the role you're applying for.