Digital Marketing Manager

Digital & Account Based Marketing Manager

Remote U.S. (designated states)
Department: Marketing
Reports to: VP, Growth

This position is fully remote and may be performed from one of the following U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX.

We’re on the hunt for an exceptional Digital Marketing Manager who’s ready to take our online presence to the next level! If you’re a data-driven marketer with a proven track record in PPC, social media advertising, and email marketing, and you thrive in fast-paced environments—this is the role for you! Your expertise in leveraging HubSpot to build impactful campaigns and generate results will be instrumental in amplifying our brand, driving high-quality leads, and converting them into enthusiastic customers. If you’re looking for an opportunity to make a big impact and take ownership of a dynamic digital strategy, we want to meet you!

Key Responsibilities:

• ABM Technology Stack Management: Manage and optimize ABM tools and platforms, ensuring integration and effective use alongside the broader marketing technology stack.
• ABM Strategy Development: Design and implement an account-based marketing strategy targeting key high-value accounts, working closely with sales and product teams to align on goals and tactics.
• HubSpot CRM Management: Leverage HubSpot for campaign management, lead generation, and marketing automation.
• PPC Advertising: Plan, execute, and optimize paid digital campaigns across platforms such as Google Ads and Bing to increase visibility and conversions.
• Social Media Advertising: Manage and grow Raintree’s presence on platforms like LinkedIn, Facebook, and Instagram through paid social campaigns.
• Email Marketing: Develop and implement email campaigns that engage our audience and nurture leads throughout the sales funnel.
• Driving New Logo Campaigns: Create and execute targeted campaigns designed to attract new customers, building brand awareness and generating high-quality leads.
• Lead Goals & KPIs: Design and implement strategies to achieve lead generation goals, ensuring that all campaigns are aligned with business objectives and key performance indicators (KPIs).
• Analytics and Reporting: Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Cross-Functional Collaboration: Work closely with the sales and product teams to align marketing strategies with business objectives.
• Content Strategy: Assist in content creation, including landing pages, blog posts, and other digital assets that support campaign efforts.
• SEO & SEM Knowledge: Apply basic SEO principles to enhance organic search visibility and leverage SEM opportunities to complement paid strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record in account-based marketing (ABM).
• Proven experience managing campaigns using HubSpot.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Knowledge of Salesforce and WordPress is a plus.
• Excellent communication, organizational, and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Competencies to Drive Success

• A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit.
• Uses their passion for experimentation and innovation to implement new processes and technologies.
• Demonstrated leadership skills with the ability to collaborate effectively across cross-functional teams and influence without authority through proven project management expertise.
• A communication expert, both internally and externally, with a passion to lead with the customer at the forefront of every decision.
• A passion for working in a fast-moving environment and thrives in agile ways of working.

About Raintree Systems​

Raintree is the preeminent platform for enterprise and mid-sized therapy provider organizations. Our award-winning solutions in patient engagement and communications, clinical documentation, revenue cycle management (RCM), and business intelligence are tailored to the needs of physical therapy, occupational therapy, speech therapy, and ABA practices across all treatment settings.

Our Core Values

We put our Clients First - We are Open and Honest - We are Disciplined, Yet Flexible

We love to Solve Problems - We are Committed to Greatness - We are a High Performance Team

Raintree Systems provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.