Job details

Customer Marketing Manager (12 Month Fixed Term Contract)

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To achieve Gearset’s ambitious targets, driving growth through customer retention and existing business expansion is essential. We’re hiring a Customer Marketing Manager to work collaboratively across teams to develop and execute a customer marketing program that drives product expansion, fosters loyalty, and ensures they remain engaged and successful. This role is a 12-month maternity cover contract.

As a Customer Marketing Manager at Gearset, you’ll work closely with our Customer Success, Product, and Sales teams to understand customer needs and business goals. You’ll build marketing programs that foster customer engagement, loyalty, and product adoption, ensuring our customers remain successful and excited to grow with Gearset.

What’s the opportunity for a Customer Marketing Manager at Gearset?

Collaborate with commercial leaders and the wider marketing team to develop and iterate on the strategy and roadmap for Customer Marketing, identifying and executing on opportunities to drive growth within our existing customer base.
Drive customer retention, growth and product adoption by aligning campaigns with the needs of our users and business goals
Partner with Sales and CS teams to align positioning and campaign plans with the joint business objectives, ensuring we’re all pulling in the same direction.
Influence customer advocacy and play a key role in telling the story of Gearset’s impact
Strive for continuous improvement using data-driven insights, campaign performance, and feedback and guidance from internal teams and customers.

What you’ll achieve

Own and deliver the customer marketing strategy, executing data-driven customer marketing campaigns and initiatives end-to-end
Design and deliver cross-sell campaigns for specific products, aligning with Sales and CS on our strategic priorities.
Working with Product and CS teams to identify suitable messaging for target segments of customers/ specific product campaigns.
Collaborating with the content team to produce content resources such as blog posts, whitepapers, and guides tailored to customer needs.
Plan and manage campaign activities, including newsletters, drip email nurture, webinars, events, and in-product activations. Monitor and evaluate campaign performance and impact
Support advocacy through driving case studies and leveraging the voice of the customer
Deliver and support on bespoke customer events, including virtual training workshops as well as ancillary activities surrounding Salesforce events

About you

Previous experience in Marketing, preferably in a SaaS environment
A proactive team player, willing to learn and seek out information and take on responsibility
Your communication and interpersonal skills are excellent, allowing you to build and maintain relationships with customers and internal teams.
You’ll have a proven track record of developing and executing successful marketing campaigns tailored to your target audience, working cross-functionally to integrate campaigns with broader business objectives
Strong analytical skills to measure performance, and good experience with marketing automation tools
You are a strategic thinker with a hands-on approach and the ability to manage multiple projects simultaneously.

Great to haves

Experience in customer marketing, communications, advocacy, or ABM is useful but not essential
Familiarity with Salesforce ecosystems and customer success initiatives

Salary and benefits (the stuff you’d expect!)

Salary is £45–60k (depending on experience)
This is a full time opportunity, working Monday to Friday with the option of flexible home working (for most of us that looks like 2–3 days a week in the office)
Generous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 per year
Opportunity to join our Long Term Incentive SchemeTop end hardware provided
Free lunch in the office
25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
Company Pension Plan (matching up to 5%)
Bupa health care
Life Insurance & critical illness cover
Discounted gym membership, as well as a range of health and wellness benefits

Gearset Glassdoor Company Review

4.9

Gearset DE&I Review

4.5

CEO of Gearset

Kevin Boyle

Approve of CEO

Average salary estimate

$52500 / YEARLY (est.)

min

max

$45000K

$60000K

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What You Should Know About Customer Marketing Manager (12 Month Fixed Term Contract), Gearset

Are you ready to take on a pivotal role as a Customer Marketing Manager with Gearset? This 12-month fixed-term contract is your chance to make a significant impact by driving customer retention and expanding existing business. Collaborate closely with our Customer Success, Product, and Sales teams to develop and execute a dynamic customer marketing program that fosters loyalty and ensures our customers remain engaged. You'll be tasked with building marketing initiatives that align seamlessly with both customer needs and Gearset’s business goals. Your journey will include developing data-driven campaigns, creating engaging content, and orchestrating impactful cross-sell initiatives. By leveraging insights from our teams, you’ll continuously improve our marketing strategies, ensuring Gearset stands out in the competitive SaaS landscape. With your strong analytical skills and proactive approach, you’ll contribute to crafting compelling narratives about Gearset’s impact on its customers. If you're excited about the challenge of designing campaigns that drive product adoption and strengthen customer advocacy, we want to hear from you!

Frequently Asked Questions (FAQs) for Customer Marketing Manager (12 Month Fixed Term Contract) Role at Gearset

What are the main responsibilities of a Customer Marketing Manager at Gearset?

As a Customer Marketing Manager at Gearset, your primary responsibilities will include developing and executing a comprehensive customer marketing strategy, collaborating with various teams to drive customer retention, product adoption, and growth initiatives. You'll create targeted marketing campaigns, manage cross-sell activities, oversee campaign performance, and advocate for customer voices through compelling content resources.