Campaign Operations & Content Management - Digital Sales - job 7 of 21

As the Campaign Operations & Content Management leader at Visa, your responsibilities include orchestrating and executing regional Demand Response campaigns, collaborating with cross-functional teams, building and maintaining campaign processes, and creating engaging campaign content. You’ll also manage outbound BDR campaigns in Microsoft Dynamics and analyze performance metrics to optimize campaign effectiveness.

The ideal candidate for the Campaign Operations & Content Management position at Visa should be customer-obsessed with strong organizational skills, a strategic mindset, and the ability to manage multiple projects simultaneously. Experience in digital marketing or campaign management, along with proficiency in tools like Microsoft Dynamics and Highspot, is highly desirable.

This role supports Visa's Digital Sales team by ensuring the successful orchestration of Demand Response campaigns that align with regional leadership and marketing strategies. You'll help create campaign materials, track performance, and implement AI-driven solutions that scale sales efforts, which are essential for driving client engagement and achieving business objectives.

Success in the Campaign Operations & Content Management position at Visa will depend on several key skills, including excellent organizational abilities, strategic thinking, effective communication, teamwork, and a results-oriented approach. Additionally, being adaptable and having a strong curiosity to learn and advance will play a crucial role in driving successful campaigns.

The work environment for the Campaign Operations & Content Management role at Visa is dynamic and hybrid, combining the energetic vibe of a startup with the stability of a major global organization. Candidates can expect a collaborative atmosphere where innovation is celebrated, and career growth opportunities abound.

When discussing your experience, focus on specific campaigns you've managed, emphasizing your roles in planning, execution, and optimization. Highlight how you collaborated with cross-functional teams and any tools you used, like Microsoft Dynamics or Highspot, to illustrate your proficiency in campaign management.

Talk about how you develop content by understanding the target audience and aligning with campaign goals. Discuss your methods for creating engaging content, such as using data insights, feedback from prior campaigns, and even A/B testing results to refine messages and appeal to specific demographics.

Explain the key performance indicators (KPIs) you track, such as conversion rates, engagement metrics, and overall sales performance. Describe how you analyze these data points to adjust strategies, ensuring continuous improvement for future campaigns.

Provide a real-life example of a campaign where unexpected changes occurred. Discuss how you adapted your strategies and what actions you took to realign with shifting organizational goals or market dynamics, showcasing your problem-solving skills and flexibility.

Collaboration is key in campaign management. Share examples of how you have effectively worked with sales, marketing, and product teams to ensure alignment and achieve shared objectives. Highlight how open communication and shared goals have positively influenced campaign outcomes.

Discuss your approach to prioritization based on urgency, impact, and alignment with strategic goals. Highlight any tools or frameworks you use to manage your workload and ensure that timelines are met without compromising quality.

A successful demand response campaign is characterized by clear objectives, a deep understanding of the target market, and tailored messaging. Discuss how you leverage data and analytics to inform your strategies and optimize performance throughout the campaign lifecycle.

Share your insights into lead management, emphasizing the importance of tracking and nurturing leads effectively throughout the sales funnel. Talk about any specific tools or methodologies you've used to enhance lead conversion rates.

Mention how you actively engage with industry trends by reading relevant publications, attending webinars, or participating in professional networks. Point out any specific sources of information that have proven valuable to your strategy development.

Express your passion for the ever-evolving nature of digital sales, emphasizing how innovative marketing strategies and technology excites you. Discuss your eagerness to contribute to transformation efforts and drive impactful results in a global context, particularly at a leading company like Visa.