Account Executive - job 1 of 2

As an Account Executive at RAPP Detroit, your primary responsibilities include coordinating client initiatives, building expertise on brand competitive landscapes, collaborating with strategy teams to develop effective briefs, and establishing core relationships with clients. You will manage project scoping and scope tracking, ensuring timely project delivery and financial accountability. Essentially, you will be the key link between our creative teams and clients, ensuring that their needs are met while facilitating a seamless operational flow.

To qualify for the Account Executive role at RAPP Detroit, you should have a Bachelor’s Degree or equivalent experience, ideally with 2-5 years of industry exposure. Experience in supporting integrated marketing campaigns—such as advertising, digital, social media, and email marketing—is essential. Strong communication skills, the ability to present ideas clearly, and a strategic mindset are crucial for thriving in this fast-paced environment.

At RAPP, Account Executives play a pivotal role in shaping marketing strategies by collaborating closely with internal teams. You will participate in developing client marketing strategies, evaluate creative work, and provide meaningful feedback. This collaboration ensures that every marketing initiative aligns with client goals and resonates with their target audience, allowing for effective brand positioning.

RAPP's hybrid work model offers flexibility while promoting valuable in-person connections. As an Account Executive, you can work from home two days per week, allowing you to manage work-life balance while still engaging with team members face-to-face. This setup complements RAPP's emphasis on fostering a collaborative and inclusive culture.

The salary range for the Account Executive position at RAPP in Detroit is between $55,000 and $65,000. This competitive compensation reflects various factors, including your skill set, experience, and industry training. RAPP is committed to providing equitable pay and welcomes applicants whose expectations might fall outside this range.

To build strong client relationships, I would prioritize active listening to understand their needs and concerns, maintain frequent communication through updates, and demonstrate our commitment to their success. By fostering trust and ensuring transparency, I aim to create a collaborative environment where we can work together effectively.

Handling project scope changes requires proactive communication and a solution-focused mindset. I would first assess the implications of the change, engage relevant discipline leads, and promptly communicate with the client about potential adjustments. Providing detailed change orders that outline the new scopes ensures transparency and minimizes misunderstandings.

Certainly! In my previous role, I collaborated on a marketing campaign that aimed to increase brand awareness for our client. I facilitated workshops to gather insights, helped develop creative briefs and ensured that all stakeholders were aligned on project objectives. As a result, we achieved a 30% increase in engagement metrics over three months.

To analyze the competitive landscape, I employ various research techniques, including SWOT analysis, market segmentation studies, and competitor benchmarking. This comprehensive approach enables me to identify key differentiators for our brand and leverage them in our marketing strategies.

To maintain effective team collaboration in a hybrid environment, I would utilize digital collaboration tools for project management, schedule regular team check-ins, and create inclusive agendas for virtual meetings. This way, everyone is kept in the loop, and team cohesion is reinforced, regardless of physical location.

When giving feedback on creative work, I focus on specific, actionable insights rather than personal opinions. I ensure to highlight both strengths and areas for improvement, and I encourage open discussions to facilitate a collaborative revision process. This approach not only supports the creative team but also fosters a culture of growth.

I prioritize tasks by assessing urgency and impact, using project management tools to track deadlines and deliverables. By maintaining clear communication with clients about timelines and expectations, I can effectively balance multiple projects without compromising quality or service.

I leverage various analytics tools, such as Google Analytics for web traffic, social media insights for engagement metrics, and CRM software for customer interactions. These tools provide a comprehensive overview of campaign performance, enabling data-driven decision-making and adjustments as needed.

I want to work as an Account Executive at RAPP because the company’s commitment to precision, empathy, and creativity resonates with my professional values. I believe in the power of personalized marketing and am excited about contributing to a team that champions individuality while driving growth for clients.

Adapting to rapidly changing business conditions in marketing requires agility and a proactive mindset. Staying informed about industry trends, regularly analyzing performance data, and being open to adjusting strategies based on feedback helps ensure that our initiatives remain relevant and effective.