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Data Marketplace Sales Lead - Adtech

Company Description

Who are we?

Mantis is a technology business with a suite of data driven products for both media owners and advertisers - utilising its tech platform and products to help both sides of the digital ecosystem. Mantis prides itself in being at the forefront of innovation and producing the best of the best in AI data driven tools and products for media owners and advertisers. Built by Reach PLC and powered by IBM Watson, Mantis is the most powerful and precise approach to brand safety and contextual advertising available in the market today!

In 2025 we are continuing to grow and scale, and are looking to add ambitious and dynamic talent to our teams to help us achieve our goals.

Reach Plc is the UK’s largest commercial news publisher, home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers.

Job Description

What you’ll be doing:

This is an exciting opportunity for the right candidate with the chance to join a team in growth mode, where unlocking new data outlets and shaping the narrative with existing Mantis clients will be justly rewarded. 2025 is a key year for Mantis, and this newly created role is key to the success as we look to increase data partnerships with key Ad Tech vendors in order to enable the buy side the best choice in the market for contextual advertising.

This position is a mixture of home-based and hub based (Canary Wharf), and in this role you will work alongside the Digital Commercial Director to create new data partnerships with the leading SSP and DSPs - this will be key to the first year in this role. 

You will support Mantis Marketplace publishers with best practice and data strategies across their own O&O domains, and will also support Mantis agency and brand direct teams. Our Data Marketplace Lead will work to continuously up skill external programmatic sales teams on Mantis contextual segments.

Qualifications

What you’ll need to succeed:

You will need to have advanced programmatic knowledge and understanding on how data is accessed via SSP & DSPs, plus be adept at selling data to the relevant stakeholders. Having existing buyside relationships will be a huge advantage.

We are looking for individuals with demonstrable success in a sales role capacity with a stellar reputation and proven track record as being one of the industry’s best. It is essential that you have demonstrated the ability to think strategically to identify a brand’s key business objectives and challenges, translating and building into compelling value propositions. 

We are looking for highly curious and intelligent individuals, constantly enhancing your industry knowledge and competitive insight to help you close business and generate significant revenue. You will be the ultimate team player and have proven experience working cross functionally and collaboratively across internal teams to build business and sales activity. 

You will be an excellent problem solver and are able to handle multiple priorities utilizing exceptional organisational skills. This is a fast paced team environment, and we need someone who can be both a self starter and maintain rigorous attention to detail. 

Additional Information

What can we offer you?

We're offering a competitive salary and a range of fantastic benefits to help support you both personally and professionally. These include:

  • Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
  • 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
  • Giving back day - an additional day’s leave each year to support a cause close to your heart
  • Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
  • Private Healthcare Cash Plan - free health cash plan so you can claim back cash for a range of medical expenses
  • As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
  • Wellbeing support - including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.

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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Data Marketplace Sales Lead - Adtech, Reach PLC

Mantis is looking for a dynamic Data Marketplace Sales Lead to join our innovative team in London, UK. If you thrive in fast-paced environments and have a knack for unlocking new data outlets, this role could be your next exciting challenge. At Mantis, a subsidiary of Reach PLC, we pride ourselves on revolutionizing the digital ad ecosystem with our cutting-edge AI data-driven tools for both advertisers and media owners. As the Data Marketplace Sales Lead, you'll collaborate closely with our Digital Commercial Director to forge new partnerships with top SSP and DSP vendors, enhancing the choices available for contextual advertising. Working in a hybrid setup that allows you flexibility between home and our office in Canary Wharf, your day-to-day will involve supporting Mantis Marketplace publishers, sharing best practices, and upskilling external programmatic sales teams on our innovative contextual segments. This newly created position is pivotal to our growth strategy in 2025, making it a fantastic opportunity for individuals with advanced programmatic knowledge and a proven track record in sales. Your strategic thinking and understanding of brand objectives will be key in translating insights into compelling value propositions. If you’re a self-starter with a curious mind, exceptional organizational skills, and the ability to work collaboratively across varied teams, Mantis is eager to welcome you to our forward-thinking workplace. Apply today, and help shape the future of contextual advertising with us!

Frequently Asked Questions (FAQs) for Data Marketplace Sales Lead - Adtech Role at Reach PLC
What qualifications do I need to be a Data Marketplace Sales Lead at Mantis?

To succeed as a Data Marketplace Sales Lead at Mantis, candidates should possess advanced knowledge in programmatic advertising, along with a strong understanding of how data is accessed through SSPs and DSPs. A proven sales record with established buy-side relationships is highly beneficial, as is the ability to think strategically and craft compelling value propositions based on a brand's challenges and objectives.

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What are the main responsibilities of the Data Marketplace Sales Lead at Mantis?

The Data Marketplace Sales Lead at Mantis will be responsible for creating and nurturing partnerships with key Ad Tech vendors, supporting Mantis Marketplace publishers, and upskilling programmatic sales teams on contextual segments. This role is crucial for enhancing data partnerships and providing excellent strategic support to both our internal teams and external clients.

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How does Mantis support work-life balance for Data Marketplace Sales Leads?

Mantis prioritizes work-life balance by offering a flexible working environment that includes a mix of home-based and office-based hours. Additionally, employees benefit from comprehensive leave policies, including holidays, wellness days, and enhanced family leave to ensure personal well-being alongside professional growth.

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What kind of team culture can I expect as a Data Marketplace Sales Lead at Mantis?

At Mantis, you will find a collaborative and inclusive team culture. We value diversity and actively encourage participation in various programs that promote an environment where all employees can thrive. As a Data Marketplace Sales Lead, you will be part of a fast-paced team that embraces innovation and mutual support.

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What career growth opportunities are available for the Data Marketplace Sales Lead position at Mantis?

Mantis is on a growth trajectory, making this a pivotal time for a Data Marketplace Sales Lead to explore career advancement. With new data partnerships and strategies being developed, there will be significant opportunities to enhance your skills, take on greater responsibilities, and potentially move into senior leadership roles within the company.

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Common Interview Questions for Data Marketplace Sales Lead - Adtech
Can you describe your experience with programmatic advertising?

In answering this question, highlight specific instances where you've successfully utilized programmatic advertising strategies. Discuss how your understanding of SSPs and DSPs has helped you achieve your sales goals or improve client relationships. Emphasize any measurable results.

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How do you approach building relationships with SSP and DSP vendors?

When addressing this question, outline your networking strategies, including how you research potential partners and maintain ongoing communication. Share examples of relationship-building success stories and any methods you use to foster long-term partnerships.

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What do you consider the most important aspects of data partnerships?

To tackle this question, discuss the necessity of aligning objectives, establishing transparent communication, and understanding mutual benefits. Highlight how successful data partnerships can enhance the overall ecosystem for advertisers and media owners.

Join Rise to see the full answer
How do you stay updated with trends in the adtech industry?

In your response, mention specific resources such as industry publications, webinars, or professional networks that you utilize for staying informed. Discuss how you incorporate these insights into your strategies and presentations.

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Describe a challenging sales situation you faced and how you overcame it.

Provide a detailed account of a specific sales challenge you encountered, the actions you took to address it, and the outcome. Be sure to point out the skills and strategies that contributed to your success.

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What techniques do you use to upskill sales teams?

Share your approach to training teams, such as workshops, one-on-one coaching, or practical demonstrations. Highlight how these upskilling efforts have previously led to improved sales performance.

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How do you prioritize and manage multiple tasks in a fast-paced environment?

Discuss the specific tools and methodologies you utilize for time management, such as to-do lists or project management software. Provide examples of how you've successfully juggled multiple responsibilities in previous roles.

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What strategies do you use to create compelling value propositions?

Elaborate on your approach to understanding client needs and crafting value propositions. Highlight the steps you take to ensure that your propositions align with each specific brand's objectives.

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How would you measure the success of a data partnership?

In your response, mention specific KPIs like revenue growth, client satisfaction, or improved engagement metrics that you would use to evaluate a data partnership's success. Discuss how you would collect and analyze this data.

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Why do you want to work as a Data Marketplace Sales Lead at Mantis?

Reflect on Mantis's innovative approach and alignment with your own career goals when answering this question. Share your passion for the industry's direction and how Mantis's values and mission resonate with you personally.

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To be a dynamic and growing media business that is an essential part of our customers' daily lives.

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DATE POSTED
April 4, 2025

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