Senior Marketing Analyst
Rockstar is recruiting for a data-driven e-commerce management and consulting firm that provides sales, marketing, inventory management, and reporting services for brands in the fashion, beauty, and consumable products industries. Founded by former Amazonians, this firm partners with brands to develop and execute integrated omni-channel sales strategies to improve top-line growth on the Amazon Seller Central and Vendor Central platforms, as well as other popular online marketplaces. The firm serves a global clientele spanning the United States, Canada, Mexico, United Kingdom, European Union, India, China, Japan, and Australia.
About the Role
A skillful marketing professional is sought to join an exciting and fast-paced Marketing Team. Ideal candidates are data-driven creatives with experience leveraging multiple forms of media to deliver engaging consumer experiences and drive sales growth. The Senior Marketing Analyst will work primarily in digital advertising and site merchandising in furtherance of clients’ e-commerce businesses. This individual will work closely with management and external project managers to draft copy and consumer content, design digital consumer experiences, create and directly manage digital advertising campaigns, craft ad budgets and phasing schedules, as well as provide performance reporting and analysis. This role will have close communications with and exposure to the founder Elaine Kwon herself, along with the head of Marketing, and is a prime position for an ambitious professional who is looking for a role that has high visibility and potential for growth.
What You’ll Do
- Create, manage, and optimize digital advertising campaigns across paid search, display, and programmatic platforms
- Develop and maintain data visualizations to monitor campaign performance, detect anomalies, and troubleshoot potential pitfalls
- Conduct deep-dives into campaign data to build hypotheses and recommendations for incremental sales growth
- Craft advertising budgets and campaign phasing schedules with senior management to ensure that clients reach their sales goals while maintaining profitability
- Work with Strategy Analysts and Managers to provide sales forecasts and communicate campaign performance to key stakeholders including clients and senior management
Requirements
- Bachelor's degree in Marketing, Business or other closely related major
- Strong quantitative and analytical skills
- Proficiency in marketing data analysis with Excel
- Proficiency with SQL
- Excellent written and oral communication skills
- Proactive team player that welcomes challenges and leadership responsibilities
- 2-5 years experience managing PPC and display ad campaigns (Google AdWords, Meta, Amazon Ads/DSP) to drive brand awareness and sales conversions
- Experience drafting copy and content for consumer facing websites, landing pages or email campaigns
- Experience interfacing with clients and communicating deadlines and expectations
Preferred Skills
- Experience actively managing campaigns on the Amazon Advertising, Google AdWords, and/or Facebook Ads platforms
- Proficiency in graphic design with Adobe Photoshop and Illustrator
- Proficiency editing video with Final Cut Pro or Adobe Premiere Pro
- Proficiency with SQL
Average salary estimate
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At Rockstar, we're on the lookout for a talented Senior Marketing Analyst to join our dynamic team! As part of a forward-thinking e-commerce management and consulting firm, you'll assist in crafting effective marketing strategies for some of the most popular brands in the fashion, beauty, and consumable products sectors. Our approach combines deep data insights with creative flair, allowing clients to reach their sales goals on platforms like Amazon Seller Central and Vendor Central. In this role, you'll dive into digital advertising and site merchandising, producing compelling content and managing campaigns to drive sales growth. Collaborating closely with both management and project leads, you'll develop and optimize campaigns across various platforms, conduct comprehensive performance analyses, and help shape clients' marketing strategies. If you're ready to take your career to new heights and work alongside industry experts, including our founder Elaine Kwon, then this opportunity is just for you! This position offers great visibility and a chance to make a real impact while growing professionally in a fast-paced environment. Bring your passion for data and creativity, and let's achieve extraordinary results together at Rockstar!
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Rockstar games was founded in 1998. This company manufactures complex living world games such as grand theft auto. Their headquarters are located in New York City, New York.
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