Senior Customer Marketing Manager - Strategic Advocacy

About the role:

We are seeking a proactive and impact-driven Senior Customer Marketing Manager - Strategic Advocacy to build and scale Samsara’s customer advocacy efforts through our Strategic Partnership Program (SPP) and Speaker Program. This role is pivotal in cultivating deep relationships with our most influential customers, expanding our advocate network, and amplifying customer voices through compelling storytelling. You will be responsible for developing tailored co-marketing partnerships, recruiting and elevating high-impact speakers, and ensuring that customer advocacy fuels Samsara’s go-to-market strategy by delivering powerful customer stories across key initiatives, campaigns, events, and high-visibility content.

This is a remote position open to candidates residing in the US except the San Francisco Bay Metro Area, NYC Metro Area, and Washington, D.C. Metro Area.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will: 

• Lead the Strategic Partnership Program (SPP): Develop and execute tailored co-marketing plans with Samsara’s most strategic customers to create compelling advocacy assets. Identify and secure partnerships with key accounts, focusing on high-ACV customers in priority industries with multi-product adoption.
• Scale the Customer Speaker Program: Build and maintain a repository of engaged customer advocates who are strong speakers. Develop a structured recruitment and enablement strategy, ensuring customers are well-prepared to represent Samsara in events, webinars, podcasts, and executive briefings.
• Fuel go-to-market initiatives with customer advocacy: Align advocacy efforts with GTM priorities by integrating top customer stories into high-impact campaigns, product launches, and events. Partner with Sales, Marketing, and Field teams to leverage advocacy in driving awareness, pipeline, and deal progression.
• Deepen customer relationships to drive retention and expansion: Engage top advocates through exclusive sponsorships, events, and storytelling opportunities that showcase their successes while strengthening their connection to Samsara.
• Support Samsara’s flagship customer conference and key events: Drive customer storytelling, speaker recruitment, and engagement for Samsara’s annual user conference and other marquee events. Build relationships with customer speakers, provide coaching, and oversee content capture to maximize post-event advocacy impact.
• Optimize and scale internal processes: Mature internal workflows, tools, and automation to streamline speaker sourcing, tracking, and fulfillment. Partner with Customer Marketing Ops to enhance operational efficiency and enable seamless self-service for GTM teams.
• Measure and optimize program impact: Track key advocacy metrics, analyze engagement data, and use insights to refine program strategies. Gather internal and external feedback to continuously improve the advocate experience and business impact.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 8+ years of experience in customer advocacy, customer marketing, and/or marketing program management in a B2B SaaS environment
• Proven ability to build and scale customer advocacy programs, driving measurable business impact and fueling GTM initiatives
• Exceptional storytelling skills — you are a business-savvy storyteller who can craft compelling, human-centered narratives with strong data-driven insights and no fluff
• Highly organized and execution-focused, with outstanding project management skills and the ability to manage multiple initiatives with high quality and on deadline
• Deep curiosity and customer obsession—you naturally seek to understand customer behaviors, motivations, blockers, and goals and incorporate these insights into daily execution
• Strong cross-functional collaborator, able to influence and partner effectively with Sales, Customer Success, Marketing, and Product teams
• Excellent verbal and written communication skills, with a knack for developing authentic customer relationships and driving engagement
• Results-driven with strong analytical skills, capable of measuring the effectiveness of advocacy programs and optimizing for greater impact
• Passionate about serving and amplifying customer voices, with a customer-first mindset at the core of everything you do
• Bachelor’s degree from a 4-year institution or equivalent experience required

An ideal candidate also has:

• Strong problem-solving mindset with ability to quickly diagnose issues, troubleshoot challenges, and drive solutions
• High attention to detail and a commitment to quality work, ensuring all advocacy programs and content reflect Samsara’s brand excellence