Marketing Category Manager, Home Cleaning

As a Marketing Category Manager at SC Johnson, your responsibilities include formulating and implementing marketing strategies for the Home Cleaning category. You will develop the 4Ps—Product, Price, Place, and Promotion—tailored to local markets while collaborating with global teams. Additionally, you'll lead media strategies and communication plans, oversee new product commercialization, manage the category's P&L, and drive innovation to achieve growth in the Southern Cluster. Your role is crucial in ensuring marketing activities align with corporate objectives, and you’ll mentor a team of marketing professionals.

To qualify for the Marketing Category Manager position at SC Johnson, candidates must hold a Bachelor’s Degree in Business or Marketing and have 7-10 years of relevant marketing experience in a consumer goods environment. International experience in a global or matrix organization is also essential. Proficiency in English, both written and conversational, is required. Leadership skills and technical knowledge in brand equity, digital marketing, and product innovation will greatly enhance your qualifications for this role.

As a Marketing Category Manager at SC Johnson, you can expect a comprehensive benefits package that is competitive within the industry. This includes performance bonuses, long-term incentives, and 401(k) matching contributions. SC Johnson is committed to work-life balance, offering flexible work arrangements, subsidized healthcare, generous maternity/paternity leave, and vacation purchase options. Additionally, you will have access to fitness centers and childcare services, ensuring that all your personal and professional needs are met.

The Marketing Category Manager plays a vital role in driving SC Johnson’s growth by developing and executing strategic marketing plans that align with corporate objectives. By managing the product portfolio, increasing market share, and leading advertising campaigns, you will directly impact revenue and brand success. Your ability to innovate and adapt strategies based on market insights will support SC Johnson's overall mission of providing trusted household products, ensuring we continue to meet consumer needs effectively.

Yes, the Marketing Category Manager position at SC Johnson offers a hybrid work model, allowing eligible employees to work remotely once a week. This flexibility helps create a better work-life balance while allowing you to collaborate effectively with your team and the global office when necessary. SC Johnson fully supports a balance between professional obligations and personal life, ensuring that employees have the opportunity to thrive in both areas.

When answering this question, focus on specific examples from your past roles where you formulated marketing strategies. Highlight your approach to conducting market research, defining target audiences, and using the 4Ps to create effective plans. Emphasize the measurable results you achieved and how those experiences prepared you for a role as a Marketing Category Manager at SC Johnson.

In your answer, illustrate your experience working with various departments such as sales, finance, and product development. Discuss your communication style—how you initiate discussions, seek input, and ensure alignment on goals. Provide a specific instance where your collaborative efforts led to improved marketing outcomes or product launches, underscoring the importance of teamwork in your role.

Share specific methodologies you employ to analyze market data, such as using analytics tools, surveys, and social listening. Discuss how you interpret the insights gained to inform marketing strategies and product development. Be sure to mention your ability to adapt plans based on consumer feedback, exemplifying your responsiveness to market changes, which is crucial for a Marketing Category Manager.

Highlight a successful product launch by outlining the planning stages, marketing strategies implemented, and key metrics that indicated success. Discuss how you coordinated with different teams, handled challenges, and leveraged consumer insights to adjust the strategy when necessary. Emphasize the results achieved, such as market share growth or increased revenue, to demonstrate your effectiveness as a Marketing Category Manager.

Reveal your experience with P&L management by discussing how you've handled budgeting, forecasting, and profit optimization in previous roles. Provide examples of how your marketing decisions positively impacted the bottom line and what strategies you utilized to ensure profitability within a specific category. This demonstrates your understanding of financial implications in the Marketing Category Manager position.

Outline your approach by discussing the significance of market research in identifying shifts in consumer behavior. Explain how you would gather data, analyze feedback, and pivot your marketing strategies accordingly. Provide an example of a past experience where you successfully navigated a significant change, showing your adaptability and strategic thinking in challenging scenarios.

Discuss how digital marketing is integral to your overall strategies, focusing on social media, email campaigns, and SEO efforts. Illustrate your proficiency in utilizing digital platforms to engage consumers and increase brand visibility. Include case studies where you've successfully enhanced marketing performance through digital initiatives, showcasing your technical skills relevant to the role of Marketing Category Manager.

Describe your leadership style by discussing how you motivate, coach, and mentor your team. Talk about how you promote creativity, foster open communication, and facilitate professional development among team members. Provide an example of how your approach has led to improved team performance or successful marketing campaigns, reinforcing your qualifications as a Marketing Category Manager at SC Johnson.

Elaborate on the KPIs you use to assess the success of your marketing campaigns, such as market share growth, customer engagement, and ROI. Describe the tools and analytics you rely on to track these metrics and how you use insights to refine future strategies. This demonstrates your analytical capabilities and commitment to continuous improvement, essential traits for a Marketing Category Manager.

Your answer should reflect your understanding of SC Johnson's values and mission. Discuss how the role aligns with your career goals, especially in driving growth and innovation within a well-respected family company. Mention your commitment to diversity and inclusion, highlighting that you resonate with SC Johnson's culture and dedication to creating a positive impact globally.