VP Product

The VP Product at Serko is responsible for defining and executing the product strategy specifically for enterprise clients in the US and adjacent markets. This includes leading innovation through data-driven insights and customer feedback, addressing complex challenges such as product scalability and user experience, and driving market expansion to enhance Serko's presence in the US.

To qualify for the VP Product role at Serko, candidates should have proven strategic product leadership experience in a high-growth technology company, ideally within corporate business travel tech. A strong understanding of industry trends, data-driven decision-making skills, and expertise in product innovation are essential. Exceptional leadership abilities and adaptability are also key to driving results in this dynamic role.

The VP Product at Serko contributes to business growth by defining a compelling vision and roadmap that aligns with overall business objectives. By identifying opportunities through market analysis, mentoring a high-performing product team, and optimizing product offerings based on key performance indicators (KPIs), this role is crucial in scaling Serko's business and enhancing customer value.

The work environment for the VP Product at Serko is collaborative and creatively driven. Employees receive great support and the tools they need to excel, all while being encouraged to continuously improve and innovate. The company prioritizes engagement and offers a flexible work policy that fosters a healthy work-life balance.

The VP Product position at Serko offers a competitive base pay, medical benefits, and a discretionary incentive plan based on individual and company performance. Furthermore, Serko emphasizes personal development with access to learning platforms and the chance for employees to own their career paths, combined with a flexible working policy.

When answering, focus on specific strategies you have developed and executed, highlighting your data-driven approach and how you’ve aligned product strategy with business growth objectives. Emphasize any significant results achieved through these strategies.

Discuss your philosophy on innovation, including the importance of customer feedback, experimentation, and using data to validate hypotheses. Share examples of how you’ve fostered a culture of innovation within your teams.

Talk about key performance indicators (KPIs) you’ve tracked in past roles, such as user engagement, customer satisfaction, revenue growth, and market share. Explain your method for continuous measurement and refinement based on these metrics.

Choose a specific instance showcasing your problem-solving skills. Walk through the challenge, the steps you took to overcome it, and the outcome, illustrating your adaptability and strategic thinking.

Share your strategies for engaging and influencing cross-functional teams. Emphasize the importance of clear communication, shared objectives, and fostering an atmosphere of collaboration to drive product success.

Discuss current trends in business travel tech that you believe are reshaping the industry. This could include sustainability, technology integration, or evolving customer expectations. Your insights will highlight your expertise in the field.

Explain your approach to prioritization by discussing frameworks you use, such as user feedback, market analysis, and alignment with strategic objectives. Share examples of how this approach has led to successful product outcomes.

Data is central to strategic decision-making in product management. Discuss how you leverage analytics to inform product development, optimize performance, and validate approaches, ensuring data-driven decisions lead to impactful results.

Convey a specific example where you mentored team members, set a clear vision, and fostered a culture of accountability and excellence. Highlight the positive outcomes of your leadership on team performance and morale.

Reflect on the various responsibilities of the role but emphasize that influencing strategy through innovation and customer feedback is paramount. This showcases your understanding of the position's impact on the company’s success.