CRM Manager - job 1 of 3

The CRM Manager at SGS is responsible for selling bluesign services to textile manufacturing mills, maintaining strong relationships with existing customers, and supporting them in using the bluesign® system. This role includes managing customer acquisition processes, participating in trade shows, and providing training to client personnel, while ensuring accurate customer data management.

To qualify for the CRM Manager position at SGS, candidates should have at least 5 years of experience in the textile manufacturing chain. A solid sales background, profound knowledge of textile supply chains, and excellent people skills are essential. A degree or experience in Textile Engineering or Chemical could be beneficial, along with familiarity with environmental performance indicators.

The CRM Manager plays a crucial role in ensuring customer satisfaction by establishing strong relationships, providing tailored support for the implementation of bluesign® systems, and facilitating clear communication. By actively coordinating customer-related activities and managing feedback on services, the CRM Manager helps to enhance overall customer experience, leading to long-term partnerships.

For success as a CRM Manager at SGS, candidates should possess excellent negotiation and networking skills, organizational capabilities, and a proactive ‘hunter’ sales mindset. Effective communication in English and an understanding of textile chemistry and global regulations are also vital to excel in this role.

A CRM Manager at SGS can expect a dynamic, multicultural working environment that promotes collaboration and innovation. The company also offers a hybrid work model, allowing for flexibility in where and how work is performed, supporting work-life balance while engaging in meaningful projects.

To answer this question effectively, highlight your previous roles within the textile manufacturing sector, emphasizing any specific achievements or responsibilities that align with the CRM Manager's role. Discuss any relevant projects that showcase your understanding of the industry and your sales strategies.

Provide a detailed example of a customer relationship you fostered, highlighting the steps you took to establish trust, understand their needs, and support them effectively. Discuss the outcomes and how this benefitted both the customer and your organization.

Discuss your strategy for identifying potential clients, your understanding of their needs, and how you would tailor your sales pitch accordingly. Mention any research or networking techniques you would use to engage them effectively.

Explain your approach to maintaining organized records, utilizing CRM software, and the importance of regular updates. You can also mention any specific systems you’ve successfully implemented or operated in previous roles.

Discuss your methods for keeping up with industry news, such as following reliable sources, attending trade shows, joining related forums, and networking with other professionals. Mention how this knowledge can help you in your role as a CRM Manager.

Share your approach to conflict resolution, focusing on listening actively, understanding the client's position, and working toward a solution that aligns with both parties' interests. Provide an example if possible.

Articulate your passion for the textile industry and sustainability, showing your alignment with SGS's mission. Mention specific aspects of the company culture or values that resonate with you and how they connect to your career goals.

Discuss various sales techniques that are effective in building relationships, such as consultative selling, networking, and leveraging digital tools. Share any success stories from your experience that demonstrate your expertise.

Explain your prioritization strategy based on factors like account potential, client needs, and project timelines. Discuss how you maintain organization and ensure that all clients receive the attention they need.

Emphasize the importance of clear and consistent communication in maintaining strong relationships and facilitating collaboration. Share examples of how effective communication has positively impacted your interactions with clients.