Field Marketing Specialist

As a Field Marketing Specialist at SI-BONE, your primary responsibilities include developing and implementing marketing strategies that support awareness of the iFuse products. You’ll collaborate with sales and physician accounts to execute educational activities, build relationships within the healthcare community, and drive the adoption of our advanced solutions in your territory.

To qualify for the Field Marketing Specialist role at SI-BONE, you should have at least a Bachelor’s Degree in Business, Health Sciences, or a related field, along with a minimum of 8 years of relevant experience in medical devices or pharmaceuticals. Experience in outside sales and effective communication in a healthcare environment are also vital for this position.

In the Field Marketing Specialist role at SI-BONE, you contribute to patient care by leading initiatives to educate healthcare professionals about our innovative iFuse Implant System, thus improving awareness and treatment options for patients with sacroiliac joint dysfunction. Your creative marketing strategies engage the community and provide necessary resources about the condition.

Essential skills for the Field Marketing Specialist position at SI-BONE include strong communication abilities, creativity, agility to adapt to change, and a results-oriented mindset. Experience in executing integrated marketing campaigns and knowledge of compliance considerations in the medical industry are also important to ensure the effectiveness of your initiatives.

As a Field Marketing Specialist at SI-BONE, you can expect to travel up to 50% of the time. This will include visits to healthcare facilities and interactions with surgeons and administrative accounts within your defined geography to promote our innovative solutions and collaborate on educational initiatives.

To develop a marketing strategy for SI-BONE's products, I would conduct market research to identify key demographics and healthcare facilities in the assigned territory. I would collaborate with sales teams to understand physician needs and leverage both digital and traditional marketing channels to effectively reach and educate them about the iFuse Implant System, ensuring alignment with overall business goals.

In handling compliance challenges in the medical device industry, I focus on adhering strictly to company policies and regulatory guidelines. This includes thorough documentation of all marketing activities, conducting regular training sessions for the sales team, and collaborating closely with legal teams to ensure all materials meet industry standards before dissemination.

In my previous role, I spearheaded a digital campaign that included webinars and educational videos targeted at healthcare professionals. By analyzing market responses and tailoring our messaging, we were able to increase product awareness by 40% within six months, which directly translated to an increase in product adoption among physician clients.

To measure the success of marketing initiatives, I typically use metrics such as engagement rates, lead conversions, and return on investment (ROI). For digital campaigns, I track website traffic, click-through rates, and audience reach to gauge effectiveness, along with sales growth attributed to the marketing efforts.

Building relationships with healthcare providers involves frequent communication and establishing trust through consistent, value-driven engagement. I prioritize face-to-face interactions, align educational initiatives with their needs, and actively solicit feedback to ensure our offerings meet their expectations and contribute positively to their practice.

I would start by assessing the specific needs of the field sales team and identifying the gaps in knowledge or skills. Then, I would create tailored training materials through a mix of interactive presentations and hands-on workshops, ensuring compliance and strategic execution is clearly conveyed, while also encouraging real-world application through role-playing scenarios.

Critical components of a successful co-marketing program include clear alignment between participating parties, straightforward objectives, and well-defined roles. It's essential to foster open communication, share best practices, and track mutual outcomes to ensure that both partners achieve their marketing goals effectively.

In response to a significant market shift toward telehealth, I quickly pivoted our marketing strategies to include virtual events and online resources. This involved collaborating with the digital marketing team to enhance our online content and outreach, ultimately reaching a broader audience and ensuring our educational programs remained relevant and accessible.

To ensure marketing tactics align with corporate goals, I consistently reference the company’s strategic vision and objectives. Regular collaboration with different departments, like sales and corporate marketing, allows me to create initiatives that not only drive results but also support the overarching mission of SI-BONE.

Staying updated on industry trends involves continuous learning through various channels, including webinars, industry publications, and professional networks. I make it a point to attend relevant conferences and participate in discussions with peers to gain insights into emerging trends, which helps inform my marketing strategies.