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Marketing Executive - Saudi National

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.  

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.  

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities. 

Job Description

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to: 

  • Work within a highly dynamic business with the energy and style of a start-up 
  • Be part of building a business that is launching new products and events at scale 
  • Grab an opportunity to accelerate your career and make a real impact. 

The Marketing Executive is responsible for the planning and implementation of marketing campaigns in order to achieve business targets and objectives.

Working with the Marketing Manager, senior stakeholders and external vendors to support the overarching marketing strategy and commercial objectives through increased brand engagement.

Key Responsibilities

  • Design and deliver a wide variety of targeted content across multiple platforms to increase audience engagement and retention.
  • Executes media plans and produces marketing communications materials through the utilisation of various visual assets and content.
  • Copywriting and content: Creates impactful, audience and insight-led content, appropriate to the channel; demonstrating an excellence in copywriting and proofreading.
  • Employs a metrics-driven approach for all outbound activities. Demonstrates analytical knowledge and an understanding of the importance of data
  • Conducts market research to understand customer, competitor and market trends. Demonstrates knowledge through own plans and team discussions; with a particular focus on customer insight and experience.
  • Builds positive relationships with internal colleagues and external stakeholders at all levels. Uses appropriate opportunities to relay the voice of the customer across the wider marketing teams.

 

Qualifications

  • Minimum of 2 years’ experience as Marketing Executive
  • Bachelor’s Degree or equivalent experience

Qualities & experience

Marketing Strategy; Marketing Delivery; Measuring Effectiveness; Brand Management; Copywriting & Editing; Customer Experience Management; Relationship Management; Data Gathering & Analysis; Market Insights; Creativity; Communicating for Impact; Influencing.

Additional Information

* Please note that this role is reserved for Saudi Nationals only *

Core Benefits:  

  • Medical Insurance for individual and family  
  • Annual leave – 25 days
  • Wellbeing Benefits  
  • Remote working on Sundays  
  • Working anywhere – 1 month every year

Local Relocation Package*:  

  • Paid flight to Riyadh – individual and family  
  • 30 days accommodation or suitable serviced apartment from arrival date or a one-off payment of SAR 5,000 
  • Up to SAR 2,500 reimbursement of shipping goods/excess baggage costs

      *If eligible  

We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know. 

What You Should Know About Marketing Executive - Saudi National, Informa Group Plc.

Are you ready to make waves in the marketing world? Tahaluf, the leading B2B events organizer in Saudi Arabia, is on the lookout for a dynamic Marketing Executive - Saudi National to join our vibrant team at Roshn Front in Riyadh! Diving into this role means you’ll be at the heart of our ambitious initiatives, where every day brings a new challenge. Your main gig will be to plan and roll out marketing campaigns that truly resonate, driving engagement and reaching our business goals. Collaborating closely with the Marketing Manager and various stakeholders, you’ll help breathe life into our overarching marketing strategies. We’re excited for you to design a variety of content that grabs attention across different platforms and showcases your creativity in copywriting. An analytical mindset is a must, as you’ll be using metrics to assess the effectiveness of your initiatives. Plus, conducting market research will empower you to stay ahead of trends. At Tahaluf, we value strong relationships, so building connections both internally and externally is key. With just a minimum of 2 years of experience under your belt and a relevant Bachelor’s degree, you'll find this fast-paced environment rewarding. Join us in crafting unforgettable experiences and be part of something extraordinary at Tahaluf, where passion meets purpose in the evolving events landscape!

Frequently Asked Questions (FAQs) for Marketing Executive - Saudi National Role at Informa Group Plc.
What are the responsibilities of a Marketing Executive at Tahaluf?

As a Marketing Executive at Tahaluf, your primary responsibilities include planning and executing diverse marketing campaigns aimed at achieving business objectives. You will collaborate with the Marketing Manager and senior stakeholders while designing impactful content tailored for various platforms. Additionally, analyzing marketing effectiveness through a metrics-driven approach, conducting thorough market research, and building strong relationships with both internal teams and external partners will be key components of your role.

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What qualifications do I need to apply for the Marketing Executive position at Tahaluf?

To apply for the Marketing Executive position at Tahaluf, candidates need to possess a Bachelor’s Degree or equivalent experience, alongside a minimum of 2 years of relevant experience in marketing. This ensures you have the foundational knowledge and practical background necessary to thrive in this fast-paced role. Creativity, strong copywriting skills, and an ability to analyze market trends are also vital.

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How does the Marketing Executive role contribute to Tahaluf's goals?

The Marketing Executive role is crucial for Tahaluf's growth and success, as it directly supports the company’s ambitious goals of scaling up and leading the events industry in Saudi Arabia. By implementing targeted marketing campaigns and creating engaging content, you'll help increase brand awareness and audience retention, ultimately contributing to enhanced commercial objectives and fostering strong partnerships.

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What kind of work environment can I expect at Tahaluf as a Marketing Executive?

At Tahaluf, you can expect a dynamic, energetic work environment that encourages innovation and collaboration. Our team embodies the spirit of a start-up, where each member is motivated to push boundaries and take on significant projects from day one. With supportive leadership and a commitment to personal development, you’ll find numerous opportunities to grow and make an impact.

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What benefits does Tahaluf offer to its Marketing Executive employees?

Tahaluf offers a comprehensive benefits package to its Marketing Executive employees, which includes medical insurance for individuals and their families, generous annual leave of 25 days, wellness benefits, and flexible remote work arrangements. Additionally, for eligible candidates relocating to Riyadh, there are local relocation packages provided to ease the transition.

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Common Interview Questions for Marketing Executive - Saudi National
How do you prioritize your tasks as a Marketing Executive?

A strong candidate should explain their use of tools and strategies to prioritize tasks effectively based on deadlines, strategic importance, and team collaboration. Utilizing project management tools or creating to-do lists can be beneficial in demonstrating organizational skills.

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Can you describe a successful marketing campaign you've executed?

It's important to highlight a specific campaign, detailing the objectives, strategies employed, metrics used for success measurement, and the overall impact of the campaign. This demonstrates not just past success but also analytical thinking.

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What role does data analysis play in your marketing strategies?

Candidates should emphasize the importance of data analysis in understanding customer behavior, measuring campaign effectiveness, and making informed decisions. Discussing specific tools or techniques used enriches the response.

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How do you handle constructive criticism of your marketing ideas?

Great candidates will express openness to feedback, outlining how they view constructive criticism as a growth opportunity. Giving an example of how feedback improved a past initiative can strengthen the response.

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What methods do you use to stay updated with marketing trends?

Talking about subscriptions to industry newsletters, following influential marketers on social media, attending webinars, or participating in professional groups shows an ongoing commitment to professional development in the field.

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How do you ensure that your content resonates with the target audience?

A successful candidate should mention the importance of understanding the target audience through research, utilizing data analytics, and adjusting content tone and style to suit audience preferences for maximum engagement.

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Describe your experience with social media marketing.

The response should highlight specific social media platforms used, types of content created, and outcomes of social media campaigns. Discussing engagement metrics and audience growth strategies demonstrates solid expertise.

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What is your approach to collaborative work in a team setting?

Strong candidates will emphasize effective communication, active listening, and a willingness to share ideas while being receptive to others’ input. Providing examples of successful teamwork can strengthen their stance.

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How do you measure the success of a marketing campaign?

Discussing the key performance indicators (KPIs) set prior to the campaign and the tools used to measure them shows a methodical approach. Mentioning a focus on both qualitative and quantitative data reveals a nuanced understanding.

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What is your experience with copywriting, and how does it impact marketing?

Candidates should reflect on their copywriting experience, emphasizing the importance of clear, engaging, and persuasive writing in driving conversions. Sharing examples of successful copy can demonstrate their skill level effectively.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, remote
DATE POSTED
April 6, 2025

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