Brand Manager - Pedialyte Delivery Marketing

As the Brand Manager for Pedialyte Delivery Marketing at Abbott, your primary responsibilities will include leading the healthcare professional (HCP) marketing strategy, developing field sales and patient aids, and executing campaigns in collaboration with the HCP sales team. You'll also define the sports strategy for the Pedialyte brand while managing budgets and forecasting marketing impacts for these channels.

To become a Brand Manager - Pedialyte Delivery Marketing at Abbott, you should have 5-7 years of brand management or marketing experience, ideally in the healthcare or food and beverage industries. A Bachelor’s degree in marketing, Business, or a related field is required, and an MBA is strongly preferred. Strong analytical skills, project management abilities, and proficiency in market research are also critical.

Abbott is committed to your professional growth. As a Brand Manager - Pedialyte Delivery Marketing, you will have access to various career development programs, tuition reimbursement, and opportunities to pursue advanced degrees through our FreeU education benefit. This ensures that you can not only grow in your current role but also achieve your long-term career aspirations.

Working at Abbott as a Brand Manager offers several benefits, including access to our Health Investment Plan (HIP) PPO medical plan, a robust retirement savings plan, and other wellness benefits. In addition, we provide a positive work environment recognized for diversity and employee satisfaction, making us one of the best big companies to work for.

The work culture for Brand Managers at Abbott emphasizes collaboration, creativity, and inclusiveness. You'll be part of a diverse team focused on innovative solutions in healthcare, with an environment that encourages openness and support, allowing you to bring your best self to work every day.

To improve the Pedialyte brand's market share, I would conduct thorough market research to identify customer needs and preferences. I would then develop targeted marketing strategies for HCP and sports channels, ensure effective communication of our product benefits, and leverage analytics to optimize promotional efforts.

Measuring the success of a marketing campaign involves setting specific KPIs at the outset—such as sales growth, market penetration, and customer engagement. Post-campaign analysis will involve comparing these metrics against histograms and forecasts, while assessing ROI through a careful review of campaign costs versus profit generated.

Certainly! In my previous role, I led a project to launch a new health product targeting young athletes, which included market research, a digital campaign, and partnership programs with sports organizations. The resulting marketing efforts increased brand visibility and contributed to a 30% sales increase within the first quarter.

I consider tools such as Google Analytics for website performance, CRM software to track customer interactions, and social media analytical tools essential for brand management. Additionally, utilizing data visualization software helps in translating complex data into insightful reports for decision-making.

When managing multiple projects under tight deadlines, I prioritize tasks based on urgency and importance, breaking larger goals into manageable steps. I also utilize project management tools to keep track of progress and ensure effective communication with my team to coordinate efforts efficiently.

Creativity is crucial in brand management as it enables the development of innovative marketing strategies that stand out in a competitive marketplace. It helps to craft compelling stories and campaigns that resonate with the audience and enhance brand loyalty.

I stay updated with industry trends by subscribing to leading marketing journals, attending webinars, and participating in professional organizations. Networking with industry peers and following market leaders on social media also provides valuable insights and information.

In my previous positions, I was responsible for managing marketing budgets, which included forecasting expenses, determining allocation for different campaigns, and ensuring that all expenditures align with the overall marketing strategy. I monitored spending trends and adjusted forecasts accordingly to maximize ROI.

In a recent project, I had to work closely with sales, finance, and product development teams to launch a healthcare product. Effective communication was vital, and I facilitated regular meetings to align marketing efforts with sales strategies, ensuring everyone understood their roles and contributions towards our common goal.

Pedialyte's unique positioning lies in its scientifically formulated hydration solutions tailored for both children and adults, which are often recommended by healthcare professionals. Our commitment to quality and our strong brand credibility contribute to our competitive advantage in the market.