Marketing Intern - Go to Market
About the Marketing Department:
The Marketing team drives brand awareness, customer engagement, and trip bookings through strategic campaigns, compelling content, and data-driven insights. They manage digital and traditional marketing channels, optimize customer outreach, and enhance the brand’s presence to inspire travelers and grow the business.
The department is comprised of several teams, which include the below:
- Direct Mail & CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mail, leveraging data to drive bookings and loyalty.
- PR & Partnership: Builds brand awareness and credibility through media outreach, strategic partnerships, and influencer collaborations to expand Backroads’ reach.
- Website Management: Oversees the website’s content, functionality, and user experience to ensure seamless navigation, accurate information, and optimized conversion.
- Brand, Content, Community: Responsible for the creative design, content and social media presence for the Backroads brand.
By joining the Marketing team at Backroads, you’ll be part of a group that values building innovative people processes and fostering a positive, inclusive employee experience.
About the Role
The Go to Market Intern will play a key role in supporting the Marketing Team to successfully execute a variety of tasks related to the launch of our 2026 itineraries. The main responsibilities of this role include communicating deliverables and timelines cross-departmentally to support catalog production and trip content on the web and performing Quality Assurance across all digital and print creative materials. This role requires someone who is knowledgeable about the creative production process, is extremely detail oriented, and takes the initiative to follow up with stakeholders and contributors. This position offers valuable experience supporting a range of Go to Market tasks in a complex and fast-paced business environment, while contributing to a variety of exciting marketing projects at Backroads.
What You’ll be Doing:
- Build cross-functional workstreams in Microsoft Teams channels
- Track Marketing production tasks in Excel spreadsheets
- Assist in QA’ing live web pages
- Update and clean up content in Drupal CMS
- Support content and data migration efforts to enable new CMS
- Prepare, send and track completion of Trip Development assignments; follow up to ensure timely receipt of missing information (e.g. hotel classification, activity levels)
- Update and post Prospective Guest Itineraries, applying “previous year” watermark
- Create and link Flipping Book (digital catalog)
- Download and stage and collect credits for guest/leader photo submissions
- Create image galleries for print projects in Portfolio
- Refresh photos and videos for Travel Agent portal
What You’ll Need to Be Successful
- Currently enrolled at an accredited university or college.
- Ability to grasp new concepts and systems quickly and efficiently.
- Strong attention to detail and time management skills.
- Proactive mindset with the ability to anticipate needs and take initiative.
- Eagerness to learn, with a drive to explore new ideas.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Ability to think critically and confidently bring questions to the table.
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word).
- Passion for travel and the Backroads' mission.
Work Environment
- On-site, Berkeley, CA
- Summer internship from May 20th - August15th
About Backroads:
At Backroads we’re passionate about connecting our guests with so many of the most beautiful places in the world. We use our four-plus decades of expertise to create exceptional biking, hiking, and multi-adventure trips in over 50 countries for people wanting a deeper and richer travel experience. We travel on land as well as by small luxury ships on active river and ocean cruises. Our trips are for all ages – including dedicated itineraries just for families. We are known for our unwavering attention to quality. We have a dynamic work environment and a strong company culture.
Why Backroads:
At Backroads, we value every single member of our staff, and we’re proud to offer a dynamic work environment that enables growth. Your colleagues will be some of the most dedicated, competent, active, and fun people you will ever meet. A job at Backroads is unlike any other job you will ever have – you will be challenged, you will be inspired, and you will be gratified. No matter what you do here, you will be part of something that makes us all proud – delivering authentic, enriching, and often profoundly life-changing experiences. On top of all that, we have some pretty great benefits and perks! For example our US office employees receive:
- Comprehensive medical, dental, and vision insurance
- 401(k) with company match, flex plan, and parental leave
- Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
- Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!
- Outdoor industry discounts and deals
- Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
- Wellness programs and regular lunchtime bike rides and yoga
Backroads is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary Ranges:
$23.08 - $28.85At Backroads, we uphold a commitment to transparency and fairness within our hiring process, particularly regarding compensation. The salary range posted for each role applies to both employment offers and employees actively working in the role.
New hires are typically offered a starting salary between the minimum and midpoint of the range to ensure there is continued opportunity for salary progression during your employment at Backroads, reflecting our commitment to rewarding ongoing dedication, high performance, and significant contributions to our team. This approach not only supports our budgeting strategy but also our intention to foster an environment that encourages long-term growth and strong relationships between Backroads and our valued employees.
Our office roles are onsite in our Berkeley headquarters, unless specifically noted as 'available for remote'. We do allow one work-from-home day a week, as well as one work-from-anywhere week per year. This pay range is intended for in-person work in our Berkeley, CA headquarters. Pay ranges for remote-eligible roles will be subject to adjustment based on the geolocation of the employee.
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Are you excited about the world of travel and marketing? Join Backroads as a Marketing Intern - Go to Market, where you’ll be a key player in promoting our amazing travel itineraries for 2026! This position located in beautiful Berkeley, California offers you a unique opportunity to dive into our marketing strategies while collaborating with an enthusiastic team. At Backroads, our Marketing Department is dedicated to creating compelling content and executing strategic campaigns that truly connect with travelers. As a Marketing Intern, you'll assist in communicating deliverables, tracking production tasks, and performing quality assurance on both digital and print materials. This role requires strong attention to detail, great communication skills, and a willingness to take initiative. You’ll get hands-on experience building workstreams in Microsoft Teams and updating content in our Drupal CMS, all while contributing to exciting projects that define our brand. We are looking for someone eager to learn and passionate about the travel industry to help ensure our catalog and web content resonate with our audience. With competitive compensation and a chance to learn from industry professionals, this is more than just an internship; it’s a stepping-stone towards a fulfilling career in marketing!
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At Backroads we’re passionate about connecting our guests with so many of the most beautiful places in the world. We use our four plus decades of expertise to create exceptional biking, hiking and multi-adventure trips in over 50 countries for peo...
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