Product Marketing & Competitive Research Co-Op - job 1 of 2

As a Product Marketing & Competitive Research Co-Op at Snyk, you'll engage in various responsibilities that are crucial for supporting our Product Marketing team. This includes collecting and analyzing sales data to identify actionable insights for our Win-Loss program, gathering competitive insights on industry vendors, and building collaborative relationships with our sales team to identify ideal customer candidates. Additionally, you'll learn how to leverage tools like Salesforce and Slack, which are vital for our daily operations.

To excel in the Product Marketing & Competitive Research Co-Op role at Snyk, candidates should possess a solid foundation in data collection and analysis, alongside excellent verbal and written communication skills. A strong familiarity with Google Suite, especially Sheets, and Microsoft Excel, is imperative. Previous co-op or internship experience in related fields is a plus, and demonstrating our core values—such as collaboration and forward thinking—is highly valued as well.

The Product Marketing & Competitive Research Co-Op role at Snyk provides exceptional professional development opportunities. You'll expand your knowledge in product marketing and competitive intelligence through hands-on experience and mentorship from experienced professionals. Additionally, our inclusive environment encourages cross-functional collaboration, allowing you to learn from various teams and grow your professional network – skills that will be invaluable in your career journey.

Snyk is deeply committed to creating an inclusive environment that embraces diversity among its workforce. Our co-op program welcomes applications from individuals who are typically underrepresented in the tech industry. This inclusive ethos is reflected in our company culture, ensuring everyone feels valued and supported as we work collectively towards our mission of making the digital world a safer place.

While the Product Marketing & Competitive Research Co-Op at Snyk is primarily in-office, we embrace flexible working arrangements. The position involves working 3-4 days a week at our Boston headquarters, offering opportunities for growth and learning in a collaborative setting. This balance allows you to engage with your team while also accommodating some potential remote work around your educational commitments.

When answering this question, highlight your passion for understanding customers' needs and how effective product marketing helps solve real problems in the market. Discuss how you enjoy researching industry trends and how product marketing connects product features with customer value.

Demonstrate your ability to effectively prioritize by mentioning specific strategies you use, such as creating a priority matrix or utilizing project management tools. Share an example of a past experience where you successfully managed competing deadlines and the positive outcome of your efforts.

Share a specific instance where you collected and analyzed data to draw insights that led to a strategic decision. Discuss the tools you used, the insights gained, and how that influenced the outcome of the project or initiative. This showcases your analytical skills and ability to apply them in real-world scenarios.

Discuss various methods you employ for gathering competitive intelligence, such as conducting market research, analyzing competitors’ messaging and offerings, or utilizing tools like SWOT analysis. Provide an example where your research provided valuable insights that benefited your team or organization.

Explain how you value and foster collaboration across departments, emphasizing communication and flexibility. Share an anecdote that illustrates your success in working with cross-functional teams, and how that collaborative spirit contributed to achieving a common goal.

Point out that adaptability is essential since product marketing is fast-paced and ever-evolving. Mention that being proactive in seeking feedback and learning from team members can significantly enhance your growth and contributions to the team.

Showcase your industry knowledge by discussing current trends such as personalization, data-driven marketing, or the integration of customer feedback into product development. This demonstrates your awareness of the evolving landscape and highlights your commitment to staying informed.

Emphasize that you view constructive criticism as a valuable learning opportunity. Share strategies you adopt when receiving feedback, such as actively listening, asking clarifying questions, and implementing suggestions to improve performance in future projects.

Be sure to express your enthusiasm for Snyk's mission of developer security and your alignment with the company’s core values. Talk about the opportunities for growth and how contributing to a company with a strong belief in inclusivity and empowerment excites you.

Explain how your background, skills, and values align with the responsibilities of the role. Mention relevant experiences, such as coursework, internships, or projects, that showcase your passion for product marketing and your readiness to contribute meaningfully to the Snyk team.