Social Director (Contract)

As a Social Director at Julie, your main responsibilities include strategizing and executing cutting-edge social media campaigns across various platforms, particularly TikTok and Instagram. You’ll manage content channels, engage with the community, and drive growth metrics like followers and engagement. Additionally, you’ll oversee the creation and scheduling of content, effectively manage a social media budget, and collaborate with other departments to support Julie’s brand initiatives and product launches.

To qualify for the Social Director role at Julie, candidates should have extensive experience in social media management, a strong technical understanding of various platforms, and proven skills in content creation. Creative thinking, trend awareness, and the ability to build effective social media strategies are essential. Candidates should also possess excellent interpersonal skills to manage contractors and engage with community members and influencers effectively.

The Social Director at Julie directly contributes to our mission by creating vibrant and engaging social media content that resonates with our audience. This role aims to enhance brand awareness and community engagement, which are critical in advancing Julie's goal of redefining sexual health. By leveraging social media, you will help dismantle stigma and encourage informed choices, making a meaningful impact in the lives of women across the country.

The Social Director at Julie is expected to achieve a significant boost in metrics across all social media channels, with a target of 10x growth in community size. You will focus on increasing followers, enhancing engagement rates, and improving content volume output. Through strategic planning and execution, your objective is to establish Julie as a leading voice in social media within the sexual health space.

The Social Director position at Julie is structured as a remote contract role for 40 hours a week. The initial contract lasts for three months, with a competitive salary of $140,000 annually. This setup allows for flexibility while focusing on maximizing impact and meeting growth goals in social media engagement.

When developing a social media strategy for a brand like Julie, I start by understanding the brand's mission and target audience. I conduct thorough research on current trends and audience preferences while analyzing competitors. Then, I establish clear goals based on desired outcomes like engagement and community growth. This allows me to create a content calendar that aligns with product launches and relevant social issues. Lastly, I continuously monitor analytics and adapt the strategy to optimize performance.

Certainly! One successful campaign I managed involved launching a new product with an interactive hashtag challenge on TikTok. We created engaging content, partnered with influencers, and encouraged user participation. The campaign increased our follower count by 50% and significantly boosted engagement, leading to increased product sales. The key was to create fun, relatable content while fostering a sense of community around the campaign.

I stay informed about social media trends and algorithms by following industry blogs, attending webinars, and being active in professional networks. I also engage in regular self-education, experimenting with new features on platforms to see how they work. By participating in online communities, I can exchange insights with fellow marketers, ensuring that I am always up-to-date with the latest developments and best practices.

For social media analytics and reporting, I typically use tools like Hootsuite, Sprout Social, or Google Analytics. These platforms provide comprehensive data on engagement, reach, and overall performance, allowing me to measure our campaign effectiveness. I also use Excel or Google Sheets to create custom reports for deeper insights, helping our team make informed decisions based on quantifiable data.

Handling negative comments on social media requires a professional and empathetic approach. I prioritize addressing concerns promptly and personably, acknowledging the user's feelings and providing solutions wherever possible. If comments escalate, I may take the conversation to private messages to resolve the issue. My goal is to turn negative feedback into a positive experience by showing that we value our community's input.

Collaboration is crucial in my social media strategies. By working closely with other teams—such as creative, product, and marketing—I ensure that all content aligns with brand messaging and objectives. Collaborating with influencers and community members also enhances content authenticity, allowing us to reach a broader audience. I believe that collective brainstorming often leads to the most innovative ideas and successful campaigns.

There was a time when one of our planned campaigns didn't resonate as expected with our audience. After analyzing the analytics, I recognized the need to pivot. I gathered feedback from our community and adjusted our content to focus on themes that engaged them more deeply. By incorporating user-generated content and involving our followers in the development process, the revised strategy achieved twice the engagement of the original plan.

My approach to managing a team of social media contractors focuses on clear communication and setting well-defined expectations. I conduct regular check-ins and provide constructive feedback to guide their efforts while encouraging creative freedom. Collaboration is key, so I foster an atmosphere where team members can share ideas and best practices, ensuring that we maintain a consistent brand voice and achieve our social media goals together.

I measure the success of a social media campaign through key performance indicators like engagement rates, follower growth, and conversion metrics. Additionally, I analyze specific content performance to identify what resonated with our audience. Regular post-campaign analysis helps in understanding successes and areas for improvement, allowing for continuous optimization of our social strategies.

I am passionate about working in social media for a brand like Julie because of the opportunity to drive meaningful conversations around sexual health and empower women. Julie's mission aligns with my values, and I love the challenge of creatively engaging a community around such an important topic. Being a part of a forward-thinking brand that seeks to dismantle stigma excites me, and I find fulfillment in creating impactful content that resonates with our audience.