Senior Brand Marketing Manager (PR & Partnerships)

As a Senior Brand Marketing Manager at solidcore, your key responsibilities will include developing and driving effective PR strategies, executing marketing campaigns for new studio openings, and managing the national partnerships program. You’ll collaborate with internal teams and external partners to create compelling narratives and ensure a seamless brand activation across various consumer touchpoints.

Candidates for the Senior Brand Marketing Manager position at solidcore should have a minimum of 5-6 years of experience in public relations, communications, or media relations. Proven expertise in leading media relations, strong project management skills, and the ability to collaborate with diverse stakeholders are essential to succeed in this role.

The Senior Brand Marketing Manager at solidcore plays a vital role in strategizing and executing marketing and communication campaigns that ensure integrated brand activation for new studio openings. This involves crafting localized marketing initiatives to build awareness and drive leads effectively.

The national partnerships program at solidcore aims to enhance brand awareness and consideration through strategic partnerships. The Senior Brand Marketing Manager is tasked with identifying new opportunities and enhancing existing partnerships to contribute to sustained growth and innovation within the brand.

A successful Senior Brand Marketing Manager at solidcore should possess excellent interpersonal skills, a solutions-oriented mindset, and the ability to manage multiple projects simultaneously. Strong understanding of PR strategies, partnerships, and collaborative experience with internal teams and external agencies is also key to delivering successful marketing campaigns.

In answering this question, I would focus on developing tailored PR campaigns that highlight unique client success stories, leveraging influencer partnerships, and facilitating events that generate local media coverage to increase visibility.

I would outline a specific project where I was responsible for guiding a marketing campaign from inception to execution, emphasizing how I tracked key metrics to measure success and how iterative improvements were made based on feedback.

I would explain my organizational system for prioritization, which involves assessing project impacts and deadlines and regularly communicating with stakeholders to ensure mutual alignment on goals and timelines.

I would emphasize the importance of researching potential partners and aligning their values with solidcore's mission. I would also discuss how engaging in conversations about mutual benefits can create more fruitful partnerships.

My experience includes crafting compelling press materials, engaging with media outlets to secure placements, and nurturing relationships with journalists. I would provide examples of successful campaigns where my media relations skills made a significant impact.

Consumer insights are fundamental. I would share how I gather data through surveys and social listening tools to inform my strategies, ensuring that the marketing message resonates with the target audience.

I measure PR campaign success through various KPIs, such as media impressions, engagement metrics, and conversion rates. Additionally, I review qualitative feedback to assess audience perception and brand sentiment.

I would detail a specific challenge, such as resource limitations, and how I innovated my approach by reallocating budgets or streamlining processes to achieve the desired outcome.

I would discuss my proactive communication techniques, regular cross-team meetings, and utilizing collaborative tools to facilitate project updates and feedback loops to ensure everyone stays aligned on marketing goals.

I emphasize the importance of creating a supportive environment where team members feel empowered. I would explain my approach to providing constructive feedback, setting clear expectations, and recognizing their achievements to foster professional growth.