Commercial Writer - job 1 of 2

As a Commercial Writer at Sportradar, your responsibilities include creating and editing content specifically tailored to the U.S. sports betting arena. This may involve writing game previews, analyzing sports events, and producing pieces on promotions and features offered by sports betting operators. You will be integral to our SEO content strategy and work collaboratively with diverse team members across North America to drive our commercial goals.

To become a Commercial Writer at Sportradar, you'll need strong written and verbal communication skills. A deep understanding of the U.S. sports betting industry is crucial, along with familiarity with major sports leagues and their players. Additionally, experience in SEO content optimization and the ability to thrive in a collaborative environment will help you succeed in this role.

Sportradar provides robust support to its Commercial Writers by fostering a collaborative work environment. You will have access to a wealth of industry knowledge and collaborate with dedicated teams across the globe. With continuous learning opportunities, you can stay ahead in the rapidly changing landscape of sports media and betting, enhancing both your personal and professional growth.

At Sportradar, the company culture is dynamic and startup-like, yet backed by the stability of a NASDAQ-listed corporation. As a Commercial Writer, you will be encouraged to express your ideas, collaborate with like-minded professionals, and contribute to projects that excite you. The organization values diversity and lifting talents, ensuring all employees feel included and appreciated.

As a Commercial Writer at Sportradar, you'll create a wide range of content that resonates with our audience in the sports betting sector. Your work will include insightful game previews, thorough product reviews, engaging brand pages, and timely updates about promotional offers in the U.S. sports betting industry. Each piece aims to drive revenue while ensuring our audience stays informed and engaged.

My writing process starts with thorough research on the topic to gather insights and data. I outline my ideas before drafting to ensure a structured flow. After writing, I review and edit for clarity, SEO practices, and engagement before finalizing the content.

I regularly follow industry news sources, subscribe to sports betting newsletters, and participate in relevant online forums. Additionally, I connect with industry professionals to exchange insights and perspectives, ensuring my content remains relevant and informed.

I employ keyword research to incorporate relevant terms that drive traffic. I ensure to use headings, bullet points, and meta descriptions effectively for readability. Regularly updating my writing based on SEO best practices also helps maintain visibility on search engines.

In previous roles, I used project management tools to keep track of my tasks and prioritize them effectively. Preparing outlines beforehand allowed me to stay focused, and I also utilized focused writing sessions to increase productivity, ensuring I met deadlines without sacrificing quality.

I measure success through analytics such as page views, engagement rates, and share metrics. I also consider feedback from team members and audience reactions to optimize future content strategies and maintain alignment with our goals.

The most challenging aspect is staying compliant with the evolving regulations in the sports betting landscape. I continually research to ensure my content adheres to legal standards while remaining engaging and informative for readers.

I believe in open communication and brainstorming sessions to collaborate effectively. I keep all team members updated, share progress on projects, and encourage feedback to enrich the final output. This teamwork approach ensures alignment with our commercial strategies.

I craft engaging hooks followed by clear, informative content that addresses the audience’s interests. Including strong calls-to-action, using relevant examples, and employing a conversational tone helps create connection and engagement with the audience.

I'm excited about the intersection of sports and technology, and Sportradar is a leader in this field. The opportunity to contribute to innovative content that influences the sports betting industry is incredibly appealing, and I admire the company’s commitment to diversity and growth.

I view feedback as an essential part of growth. I take it constructively, reflecting on areas for improvement and applying insights to future writing endeavors. Open dialogue about feedback enhances my skills and strengthens team dynamics.