Communications Lead, Brazil

The Communications Lead at Spotify in Brazil is responsible for overseeing all corporate, consumer, and internal communications, ensuring a coherent connection between the brand and its audience. This includes managing crisis communications, developing PR strategies, and collaborating with senior executives to enhance Spotify's profile in the market. Additionally, the role requires active engagement with media, influencers, and the local music community.

To apply for the Communications Lead position at Spotify, candidates should have over 10 years of relevant communications experience, particularly in Consumer PR, digital media, and the music or tech industry. Fluency in English and Portuguese is essential, and Spanish proficiency is an added bonus. The ideal candidate will also demonstrate strong project management skills and the ability to develop strategic communication campaigns.

The Communications Lead plays a pivotal role in shaping Spotify's brand image in Brazil by executing comprehensive communication strategies. This includes creating engaging narratives for local audiences, managing relationships with traditional and social media, and enhancing community connections through impactful campaigns. The position ensures that Spotify's messaging aligns with its business priorities and resonates with the Brazilian culture.

At Spotify in Brazil, the Communications Lead can expect a flexible work environment. While there are expectations for in-person meetings 2 to 3 times a week, most of the work can be done remotely, allowing for a balance between personal productivity and team collaboration. This flexibility is designed to help team members thrive in their roles while feeling connected to their colleagues.

Essential skills for success in the Communications Lead position at Spotify include strong storytelling capabilities, excellent written communication, and the ability to manage multiple projects simultaneously in a fast-paced environment. Collaboration is key, along with strategic thinking and the agility to handle crisis communications effectively. A passion for music and culture is also beneficial for connecting authentically with audiences.

When answering this question, focus on specific campaigns you've led, outlining your role, the objectives, and outcomes. Highlight your strategic approach and the tools you used, emphasizing your ability to target diverse audiences and measure success through analytics.

Discuss a past experience where you successfully managed a crisis. Talk about your initial assessment, the steps you took to formulate a plan, and how you coordinated with various teams to implement solutions. Highlight the importance of quick thinking and proactive communication in these situations.

Offer a thoughtful response that includes building relationships with local media, engaging with influencers, and launching community-focused campaigns. Discuss how your strategies would align with Spotify’s global goals while embracing Brazil's unique cultural contexts.

Explain your method for prioritization, such as using project management tools or frameworks to evaluate urgency and impact. Stress your adaptability in responding to changing circumstances while ensuring important communications are delivered on time.

Discuss a specific instance where you partnered with senior leaders. Describe your approach to fostering effective communication, ensuring alignment on strategic goals, and how the partnership led to successful outcomes for your communications efforts.

Provide examples that demonstrate your experience in managing PR agencies. Share how you effectively communicated briefs, guided them in expectations, and collaborated to achieve campaign objectives. Highlight your organizational skills in overseeing agency performance.

Offer insights into common challenges like keeping up with rapid changes and the need for clear, engaging messaging. Discuss your strategies for addressing these issues, such as continuous learning and feedback loops with audiences.

Talk about the metrics you use to assess the effectiveness of campaigns, such as audience reach, engagement rates, and sentiment analysis. Explain how these metrics inform future strategies and enhance decision-making.

Suggest ideas for grassroots initiatives, partnerships with local artists, and community events that resonate with the audience. Emphasize the importance of authentic engagement and listening to community feedback.

Share your passion for music and technology while discussing specific elements of Spotify's vision that resonate with you. Highlight why the Communications Lead role is a perfect fit for your skills and aspirations, and how you see yourself making a meaningful impact.