SEO Strategist

Stash is an investing app dedicated to empowering people to invest and build better lives. Stash’s plans—starting at just $3 a month—unlock access to a suite of simple, automated solutions designed to help people find security and peace of mind through investing. In 2023, the company announced the appointment of Liza Landsman as CEO, a $40M fundraise, and its Smart Portfolio managed account was named as the top-performing overall robo-advisor by Condor Capital. Stashers are 15% more financially literate than the average American, and rely on Stash for timely education, expert advice, and clear next steps to help them grow their money and achieve lifelong goals.Prioritizing People is one of our core values and has been key to a healthy work-life balance and a great sense of fulfillment and inclusion. We employ a true people first - hybrid model. Live and work where you feel the most productive, whether that is in your home, in an office, or a combination of both.Join our SEO team where you will own an important function of Stash’s customer acquisition machine. As the SEO Strategist, you will own content direction and SEO growth goals and targets. You will manage keyword strategy, planning, content production, testing, and optimization to drive organic traffic via search.What you’ll do:• Perform ongoing keyword research to discover new opportunities and trends based on industry and company product evolution.• Be the product manager for the end-to-end content production process to target keywords. This includes working with Stash’s editorial team, recruiting and managing contractors and independent contributors, leveraging AI tools, and growing content partnerships.• Monitor and analyze SEO digital channel performance and maintain reporting on organic campaign performance, traffic, conversion, keyword rankings, and ROI.• Drive a hypothesis-driven, analytics-based approach to lead improvements in rank and performance.• Design tests and work with the web and growth team to optimize conversion rates.• Perform content audits to advise campaigns and content creators on when to create new content, update old content, and consolidate older content to ensure rankings and best practices for optimizing user experience.• Monitor traffic and understand the impact of optimizations as well as external changes - algorithm updates, SERP changes, Google global algorithm changes.• Develop technical improvements for page and user experience that will benefit SEO growth and enable our engineering team with SEO insights.• Responsible for managing SEO forecasting goals using provided models to predict and track performance metrics.What we’re looking for:• 4+ years of SEO experience.• Demonstrated track record of developing creative solutions and achieving SEO success.• Command of technical SEO, content management, link-building, keyword research and related skills.• Structured problem-solving skills – dissect complex problems, identify solutions, and prioritize based on potential impact.• Builder mentality– bias to driving impact hands-on rather than defaulting to delegation.• Strong understanding of enterprise SEO platforms (e.g., STAT, Ahrefs) and tools as well as a strong understanding of how to best use LLMs to achieve SEO goals.• Team-first attitude and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals.• Able to communicate with Engineering teams and explain the impact of technical SEO fixes and request necessary updates.• Experience with data-driven experimentation and exceptional ability to draw insights from both quantitative and qualitative data.Gold Stars• Experience with frontend development concepts and technologies (HTML / CSS).• Statistical literacy and familiarity and proficiency in technical data skills, e.g. SQL, Python and R.• Experience in growth-specific analytics.• Experience with design tools like Figma, Photoshop.#LI-REMOTEOur Commitment to Diversity, Equity, and InclusionWe proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves.We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.If you require any reasonable accommodations to make your application process more accessible, please reach out to recruiting@Stash.com.Helping You Invest in Yourself• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits• Complimentary subscription to Stash+ account• Remote-first work policy – Live and work where you feel the most productive, whether that is in your home, in an office (including our NYC and London offices), or a combination of both, anywhere in the US or UK• Flexible PTO• Annual learning and development reimbursement benefit• Work-from-home equipment stipends; home internet subsidy• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health• Opportunities to participate in Stash Gives, our charitable giving and volunteerism program, powered by Millie, with an annual company matchExternal Recognition for Stash• Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards• Qorus-Accenture’s 2023 Banking Innovation Awards• USA Today and Statista’s 2023 Top 500 Best Financial Advisory Firms• Comparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)• Fintech Breakthrough Award: Best Personal Finance App (2023)• BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019)• Forbes Fintech 50 (2021, 2020, 2019)• Best Digital Bank, Finovate Awards (2020)• Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020• LendIt Fintech Innovator of the Year (2020, 2019)Salary Range: $95,195 - $142,792The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.• *No recruiters, please**