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Event Marketing Manager (Remote, USA)

Who we are:

Stay AI is powered by savvy DTC industry vets, who have each been building subscription programs for over ten years. We’ve worked with over 300+ subscription-focused CPG brands that have generated hundreds of millions of dollars in subscription revenue alone. Our product is shaped by eCommerce experts who specialize in acquisition and retention—and it shows.

We have amazing investors like Telescope Partners, with participation from Boulder Food Group, Riverpark Ventures, and Vanterra Capital. Previous investments were led by Watchfire Ventures, alongside industry leaders such as Nik Sharma (Sharma Brands) and Adam Turner (Postscript).

We are not afraid of challenging work and are excited to build the next big thing. Sound good to you? Then, please read more about our role!

Our culture:

We are dedicated to our work, but equally committed to celebrating our achievements. Collaboration is at the heart of everything we do, as we firmly believe in the power of teamwork. While we are remote-first as a company, we try to create opportunities to meet each other. That's why we organize annual offsite retreats in beautiful Park City, Utah and Mexico!

Who you are:

Stay AI is looking for an Event Marketing Manager to drive strategic co-marketing initiatives that expand our footprint in the Shopify ecosystem. Reporting to the Director of Marketing, you’ll develop and execute initiatives that deepen partner relationships, increase brand awareness, and generate pipeline growth through events (both in-person and virtual) and co-marketing campaigns with partners.

In this role, you’ll collaborate with top partners; industry thought leaders and internal teams to launch impactful co-marketing campaigns, content initiatives, and events. You’ll also work closely with marketing, partnerships, and sales to ensure alignment between partner efforts and Stay AI’s broader go-to-market (GTM) strategy.

What you’ll do:

Event Strategy & Execution

  • Plan and execute high-impact events, including in-person (dinners, experiences, trade shows, conferences) and virtual (webinars, panel discussions) to build brand presence and generate demand

  • Manage event logistics, partnership collaboration, sponsorship opportunities, and promotional efforts, ensuring flawless execution

  • Moderate and present on behalf of Stay in webinars, panel discussions, and in-person events

  • Collaborate with internal teams and partners to maximize event reach and post-event engagement

Partnership & Ecosystem Marketing

  • Coordinate co-marketing campaigns with Shopify partners and thought leaders, including content, webinars, events, email campaigns, and videos

  • Aid in creating partner enablement materials, such as sales decks, one-pagers, and pitch guides

  • Coordinate with internal teams and partners on blog posts, case studies, e-books/whitepapers, and social swaps

  • Build and nurture relationships with key ecosystem partners and thought leaders to drive collaboration and marketing alignment

  • Track and analyze key performance metrics (KPIs) such as partner-generated leads, pipeline contribution, and campaign ROI

  • Stay ahead of Shopify ecosystem trends and identify new co-marketing opportunities

Performance Analysis & Reporting

  • Measure and report on co-marketing campaign and event performance, using data-driven insights to optimize future initiatives

  • Deliver regular performance reports with actionable recommendations to internal stakeholders

What you’ll bring:

  • 2+ years of experience in partnership, field, or event marketing (Shopify, DTC, or B2B SaaS experience is a huge plus.)

  • Experience executing co-marketing strategies with technology partners and agency partners

  • Proven experience in planning and managing events (both digital and in-person), including budget management, logistics, promotion, and post-event analysis

  • Comfortable speaking on panels, moderating discussions, hosting webinars, or presenting at events to represent the company and engage audiences

  • Strong communication and relationship-building skills, with the ability to collaborate effectively with partners, influencers, and internal teams

  • Analytical mindset with experience tracking and managing marketing campaigns, as well as optimizing based on data insights

  • Comfortable working in a fast-paced startup environment and adapting to evolving priorities

  • Ability to travel at least 25% of the time for events, conferences, and networking opportunities

  • Dynamic, creative, and entrepreneurial mindset

Nice to haves:

  • Experience with Shopify’s ecosystem, tools, and partner programs

  • Familiarity with marketing automation and partnership platforms (e.g., HubSpot, Salesforce, Partnerstack, Crossbeam, etc.)

Why join us?:

  • For the opportunity to make a huge impact at a high-growth startup

  • To work alongside Stayers who are fun and collaborative

  • To contribute to the growth of our product as we scale quickly

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Average salary estimate

$75000 / YEARLY (est.)
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$85000K

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What You Should Know About Event Marketing Manager (Remote, USA), Stay Ai

Join Stay AI as an Event Marketing Manager and step into an exhilarating role where you’ll shape the future of marketing within the Shopify ecosystem! We’re a dynamic team filled with passionate individuals keen to unveil the latest innovations in the subscription landscape. Our vibrant culture encourages collaboration and celebrates achievements, making every success a shared win. As a key player in our marketing department, you’ll develop and execute strategic co-marketing initiatives that foster deeper relationships with partners and expand brand awareness. You’ll manage high-impact events, both in-person and virtual, driving demand through engaging webinars and exciting conference experiences. From planning logistics to moderating discussions, your organizational skills and creative flair will shine. Collaborate closely with talented teams and industry thought leaders to launch joint campaigns that resonate with audiences and track engagement metrics for future improvement. Your experience in event and partnership marketing, particularly within the Shopify or direct-to-consumer (DTC) space, will be instrumental as you help Stay AI forge ahead in the competitive tech landscape. If you thrive in a fast-paced environment, have a knack for building relationships, and possess a data-driven approach to marketing, this role is perfect for you! At Stay AI, every voice counts, and your contributions could lead to incredible opportunities for growth and success. Let’s challenge conventions together and redefine marketing excellence!

Frequently Asked Questions (FAQs) for Event Marketing Manager (Remote, USA) Role at Stay Ai
What responsibilities does an Event Marketing Manager at Stay AI have?

As an Event Marketing Manager at Stay AI, your main responsibilities will include planning and executing impactful events, managing event logistics, collaborating with partners, and developing co-marketing campaigns. You'll engage with internal teams to ensure seamless execution and alignment with marketing goals while monitoring performance metrics to assess the success of each initiative.

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What qualifications are needed for the Event Marketing Manager position at Stay AI?

To be a successful Event Marketing Manager at Stay AI, you should have at least 2 years of experience in event or partnership marketing, preferably within the Shopify ecosystem or direct-to-consumer space. Strong communication skills, a proven ability to manage events, and an analytical mindset are also essential for this role.

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What kind of marketing initiatives will the Event Marketing Manager at Stay AI work on?

The Event Marketing Manager at Stay AI will focus on co-marketing initiatives, organizing high-impact events both live and virtual, such as webinars and conferences. You’ll work collaboratively with top partners and facilitate campaigns that enhance partner relationships and promote brand visibility within the Shopify ecosystem.

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Is experience with Shopify necessary for the Event Marketing Manager role at Stay AI?

While experience with Shopify is a huge plus, it’s not a strict requirement. The key qualifications include a background in event marketing and a familiarity with partnership campaigns. If you have a strong understanding of the DTC space and how to engage audiences through events, you’ll thrive in this role.

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What is the work culture like at Stay AI for the Event Marketing Manager?

Stay AI has a vibrant and collaborative culture where teamwork is prioritized. As a remote-first company, they foster connections through annual retreats and encourage celebrating achievements. The environment is fast-paced and dynamic, perfect for creative individuals who enjoy challenges and contributing to a high-growth startup.

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Common Interview Questions for Event Marketing Manager (Remote, USA)
Can you tell me about a successful event you planned as an Event Marketing Manager?

When discussing a successful event, focus on providing specific details such as the event's purpose, target audience, and measurable outcomes. Highlight your organizational skills, creativity, and any challenges you overcame to bring the event to fruition. This shows your ability to manage multi-dimensional responsibilities.

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How do you measure the success of an event marketing campaign?

To measure the success of an event marketing campaign, discuss using key performance indicators (KPIs) like attendee engagement, leads generated, social media interactions, and post-event surveys. Emphasize the importance of data and analytics in evaluating effectiveness and optimizing future campaigns based on insights.

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What strategies do you use to build partnerships in event marketing?

Share your approach to building partnerships, such as identifying relevant industry players, fostering mutual value through co-marketing, and maintaining open lines of communication. Highlight your relationship-building skills and previous successes in developing collaborative initiatives.

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How do you handle logistical challenges during events?

Discuss your experience managing logistics by emphasizing your proactive planning and problem-solving skills. Mention specific strategies you use to anticipate potential issues and how you collaborate with teams to ensure everything runs smoothly, demonstrating your readiness to adapt under pressure.

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What role do data and analytics play in your event marketing strategies?

Emphasize the critical role of data in informing your decisions. Discuss how you track attendance, engagement metrics and analyze feedback to refine your strategies. This shows your analytical mindset and willingness to adapt based on performance insights.

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Can you provide an example of a co-marketing campaign you executed?

Share an example of a successful co-marketing campaign, detailing your role and the outcomes. Explain how collaboration with partners enhanced the campaign and what metrics reflected its success, showcasing your experience in partnership marketing.

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How do you stay current with trends in event marketing?

Discuss your strategies for staying up-to-date with industry trends, such as attending webinars, following thought leaders, and engaging with industry publications. Highlight your enthusiasm for continuous learning and adapting your strategies based on new insights.

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What tools do you find most effective for event marketing?

Mention specific tools or platforms you’ve utilized to manage events, track campaigns, or analyze performance metrics. Highlight your comfort with marketing automation platforms, and explain how these tools facilitate your workflow and efficiency.

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How do you approach budget management for events?

Describe your approach to budget management by explaining how you prioritize expenses based on event goals. Mention methods you use to track spending and find efficiencies, ensuring accountability and cost-effectiveness throughout the planning process.

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What techniques do you use to engage audiences during events?

Share techniques that you’ve found effective in engaging audiences, such as interactive Q&A sessions, using polls during webinars, or incorporating captivating visuals. Explain how these strategies enhance participant experience and foster interaction.

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Full-time, remote
DATE POSTED
March 28, 2025

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