Product Marketing Manager

As a Product Marketing Manager at Hawk, you will drive demand and pipeline growth through strategic marketing initiatives. This includes delivering on revenue and lead generation targets, managing in-person and virtual events, leading account-based marketing efforts, and optimizing digital marketing campaigns. You'll also collaborate closely with sales and content teams to ensure that marketing aligns with local challenges in the anti-money laundering and fraud detection landscape.

Candidates should have at least 5 years of field marketing experience in B2B technology organizations, a track record of achieving Marketing Qualified Leads (MQLs) and pipeline goals, and experience creating integrated marketing programs. Skills in event management, digital marketing, and account-based marketing are critical. Communication and organizational capabilities, along with a proactive approach, are essential for success at Hawk.

The Product Marketing Manager plays a crucial role at Hawk by crafting marketing strategies that not only increase brand awareness but also drive demand and sales opportunities. By executing effective marketing plans and engaging in partnerships with sales, the manager helps align initiatives with the company’s business objectives—ultimately enhancing the company’s position in the fight against financial crime.

Hawk boasts a culture built on trust, support, and passion. As a Product Marketing Manager, you’ll be welcomed into a collaborative environment where innovative ideas are encouraged. The company values professional growth and offers opportunities for employees to contribute meaningfully to global challenges, all while fostering an atmosphere where individual successes are celebrated.

At Hawk, career advancement for a Product Marketing Manager is supported through continuous professional development and the opportunity to work on impactful projects. Given the dynamic nature of the financial tech field, there are abundant opportunities to expand your skill set, take on leadership roles, and potentially move into more senior marketing or strategic positions as you make your mark on the organization.

In your response, focus on specific campaigns you've led that targeted key accounts, how you developed tailored content for these audiences, and the resulting impact on lead generation and pipeline growth. Highlight your ability to work with sales teams to identify high-value targets and the strategies you employed to ensure successful outcomes.

Discuss the key performance indicators (KPIs) you analyze, such as click-through rates, conversion rates, and MQL generation. Emphasize your experience with tools and analytics to track these metrics and how you adjust campaigns based on the data gained. Providing examples of past adjustments and improvements will illustrate your analytical approach.

Explain your approach to fostering a strong partnership with sales teams. Discuss regular communication practices, joint strategy sessions, and any collaborative initiatives you have implemented successfully. Illustrate how this collaboration has led to better alignment on marketing campaigns and improved results in driving sales.

Share specific experiences where you planned and executed both virtual and in-person events. Detail your process for event selection, logistics management, and follow-ups post-event. Highlight any measurable outcomes from these events, like leads generated or direct revenue impacts, to showcase your event marketing effectiveness.

Provide a specific example where you identified areas to cut costs while maintaining or enhancing campaign performance. Use this opportunity to showcase your analytical skills in evaluating spending ROI and reallocating resources to the most impactful efforts.

Talk about your approach to continuous learning in a rapidly evolving industry. Mention resources such as industry publications, webinars, and networking within professional organizations. Discuss how you use this knowledge to inform your marketing strategies at Hawk.

Outline the key steps you would take to develop a marketing plan, including target audience research, messaging strategies, channel selection, and timeline. Highlight how you would incorporate feedback from key stakeholders and utilize market analysis to shape the plan effectively.

Acknowledge potential challenges such as rapid technological changes or shifts in the regulatory landscape. Discuss proactive strategies you would adopt to stay ahead, including ongoing collaboration with internal experts and engaging with customers to gather insights that inform your marketing efforts.

Discuss strategies you would implement to position Hawk as a thought leader in the anti-financial crime sector. This can include content marketing, partnerships with industry influencers, and a strategic approach to social media engagement that reflects the company’s values and mission.

Share your understanding of how data influences marketing strategies and decision-making processes. Talk about examples where you relied on data to back up your marketing initiatives, describing tools and methods you use to analyze market trends and customer behaviors.