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DS Senior Campaign Manager

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SWATX is on the lookout for a DS Senior Campaign Manager who will bring a data-centric approach to our marketing initiatives. This strategic role is critical for driving impactful campaigns that leverage advanced data science methodologies. You will work closely with data teams to design and execute marketing strategies that not only meet business objectives but also foster customer engagement through data-informed decisions.

Key Responsibilities:

Lead the formulation and execution of data-driven marketing campaign strategies across various channels, ensuring alignment with customer insights and business goals.
Collaborate with data scientists and analysts to implement advanced analytical models that enhance targeted marketing efforts and optimize customer interactions.
Manage all aspects of the campaign lifecycle, from strategic planning and creative development to execution, analysis, and reporting.
Utilize data analytics tools to monitor campaign performance metrics, providing actionable recommendations for improvement and refinement of tactics.
Foster collaboration between marketing, sales, and product teams to ensure cohesive and effective campaign execution.
Stay informed about the latest trends in data science and marketing analytics to ensure SWATX remains at the forefront of data-driven decision-making.
Mentor junior team members, promoting a culture of data literacy and continuous learning within the marketing team.

Bachelor's degree in Data Science, Marketing, Statistics, or a related field; a Master's degree is preferred.
7+ years of experience in marketing campaign management with a strong focus on data science applications.
Demonstrated success in developing and leading data-driven marketing campaigns that deliver measurable results.
Strong analytical skills and proficiency in data visualization tools (e.g., Tableau, Power BI) and statistical software.
Expertise in marketing automation platforms and CRM systems.
Exceptional leadership and communication skills, with the ability to influence and collaborate across teams.
Ability to think strategically while also being hands-on with campaign execution and analysis.
Creative problem-solver with a results-oriented mindset and a passion for leveraging data to drive marketing success.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About DS Senior Campaign Manager, SWATX

SWATX is looking for an innovative and experienced DS Senior Campaign Manager to join our dynamic team! In this exciting role, you'll be at the forefront of our marketing initiatives, using a data-centric approach to craft campaigns that truly resonate with our audience. You'll partner with our skilled data teams to define and implement marketing strategies that align with our business objectives, driving engagement and measurable success. Your day-to-day will involve leading the strategic planning and execution of multi-channel marketing campaigns, collaborating closely with our data scientists to utilize advanced analytical models for optimizing customer interactions. You will be responsible for every aspect of the campaign lifecycle, from conception and creative development to analysis and reporting, ensuring that our efforts are not only impactful but continually refined. One of the best parts of working at SWATX is fostering collaboration among diverse teams—including marketing, sales, and product—creating a synergistic approach to campaign execution. As a key leader, you'll also play a vital role in mentoring junior team members, promoting a culture of learning and data literacy. To excel in this role, you should bring at least 7 years of experience in marketing campaign management, preferably with a strong foundation in data science applications. If you're passionate about leveraging data to drive marketing success and eager to help shape the future of marketing strategies within SWATX, we want to meet you!

Frequently Asked Questions (FAQs) for DS Senior Campaign Manager Role at SWATX

What are the key responsibilities of a DS Senior Campaign Manager at SWATX?

As a DS Senior Campaign Manager at SWATX, you will lead the development and execution of data-driven marketing strategies across various channels. This includes collaborating with data teams to implement advanced analytical models, managing the entire campaign lifecycle, and utilizing data analytics tools to monitor performance metrics. Your role also involves fostering collaboration among different teams and mentoring junior members.