Customer Marketing Associate

As a Customer Marketing Associate at Pendo, your key responsibilities include driving customer engagement and retention through targeted campaigns, optimizing customer journey touchpoints, leveraging in-product marketing, analyzing performance metrics using various analytics tools, and collaborating cross-functionally with sales, customer success, and product teams to identify growth opportunities.

To be considered for the Customer Marketing Associate position at Pendo, you need 2-4 years of experience in B2B SaaS marketing, preferably focused on customer marketing or lifecycle marketing. Familiarity with marketing automation tools like Marketo or HubSpot, as well as analytics platforms, is important. Strong written communication skills and a customer-first mindset are also essential.

The Customer Marketing Associate helps improve customer retention at Pendo by developing and supporting campaigns that increase engagement with our platform. This role involves analyzing customer data to minimize churn and devising strategies that ensure customers realize ongoing value from their relationship with Pendo.

At Pendo, a Customer Marketing Associate can expect numerous growth opportunities due to our fast-paced and innovative environment. You'll gain valuable experience collaborating with various teams, enhancing your skills in marketing strategies, and contributing to impactful projects that drive customer satisfaction and revenue growth.

The work culture at Pendo for a Customer Marketing Associate is collaborative, fast-paced, and supportive. You’ll be part of a passionate team driven by a mission to improve software experiences, allowing you to work with skilled professionals and contribute meaningfully to the company's success.

In developing customer engagement campaigns for Pendo, I would start by analyzing customer data to identify their needs and preferences. Then, I would collaborate with cross-functional teams to brainstorm creative campaign ideas that align with customer interests while utilizing targeted messaging to maximize impact.

I have hands-on experience with marketing automation tools such as Marketo and HubSpot, where I've utilized them to manage campaigns, track customer interactions, and gather insights to optimize our messaging and nurturing strategies effectively.

To evaluate campaign performance, I would track metrics such as engagement rates, conversion paths, customer feedback, and retention rates. Monitoring these KPIs helps understand the effectiveness of the campaigns and make informed adjustments for continuous improvement.

In a fast-paced environment, I prioritize multiple projects by assessing deadlines, stakeholder needs, and potential impacts. I often use project management tools to organize tasks, set clear goals, and communicate proactively with team members to ensure timely delivery.

In a previous role, I conducted an A/B test on our email marketing subject lines. By segmenting our audience and testing different messaging, I was able to identify a more engaging option that increased our open rates by 20%, showcasing the importance of data-driven decision-making.

To reduce customer churn, I would implement proactive communication strategies such as personalized onboarding programs, regular check-ins, feedback surveys, and targeted upsell campaigns that highlight the ongoing value of using Pendo’s features.

I would regularly meet with the sales team to analyze customer adoption and usage data, identifying patterns that indicate potential upsell opportunities. Together, we'd develop campaigns designed to educate customers about additional features that could enhance their experience.

Customer feedback is extremely important in my marketing strategies. It helps us understand customer needs, identify gaps in our services, and shape future campaigns. I believe in advocating for customer voices and ensuring that their insights directly inform our marketing decisions.

Data analysis plays a crucial role in my marketing approach by guiding my decisions, helping me understand customer behavior, refining campaigns based on performance metrics, and ensuring that our strategies are aligned with business goals.

I stay updated on the latest trends in customer marketing through continuous education, following industry blogs, and participating in webinars and networking events. Staying engaged with peers and thought leaders helps me incorporate fresh ideas and best practices into my work at Pendo.