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Email Strategy Manager

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.


With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.


Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!


About the Attentive Team

Have you ever received text message marketing from your favorite brand with an incredible offer? Did you know that effective text message marketing is by far the highest ROI marketing channel? And did you know that customers are increasingly preferring to interact with brands through text? That is what we do at Attentive. We help the world’s largest brands interact with their customers at the right time and with the right message. Our platform powers more than 400 million messages per day, approaching 100 billion per year.


About the Role

We are looking for an experienced email strategist to join our team as an Email Strategy Manager on the Enterprise Team. You will maximize the customer recognized value through Attentive’s email offering for Enterprise customers and advise their program strategy in a consultative and data-driven fashion. Your core responsibility will be working with our Customer Success Managers and customers as a trusted consultant advising on email marketing strategy, best practices and feature functionality. In addition to our Customer Success Managers, you will work in close coordination with Sales, Implementation Specialists, and Technical Account Managers to provide maximum value for your customers, while retaining and growing revenue for Attentive. You will be responsible for accurate renewal forecasting, understanding customers goals and implementing tailored success plans to meet and exceed customer targets.


What You'll Accomplish
  • Serve as an email marketing expert to drive the desired results for a customers multi-channel strategy in close partnership with our Customer Success Managers
  • Analyze and monitor program KPI’s and health metrics to proactively advise on the continued improvement and health of a customers email program
  • Act as the first point of contact in resolving and/or escalating technical blockers or incidents preventing your customers from achieving success
  • Develop and maintain a deep understanding of our products and the broader email landscape - staying up to date on industry trends and best practices
  • Help in the continued development and roll out of Attentive’s email best practices
  • Collect customer feedback as well as your own experience to influence the product development cycle as well as specific product requirements
  • Accurately forecast renewals and escalate customer risk 
  • Contribute to the continued development of the Attentive Customer experience


Your Expertise
  • 3+ years of account management experience required (ideally at an ESP or CDP)
  • Strong product vision and knowledge of the inner workings of the email ecosystem; experience with email deliverability a plus
  • Demonstrated ability to strengthen the relationship with existing customers (e.g. turning detractors to promoters, developing Attentive “champions”) and proactively getting ahead of risks that could impact customer retention
  • Experience with HTML/CSS, APIs, SFTP, webhooks and platforms often integrated with the leading ESPs
  • Thrive in a fast paced, innovative work environment
  • Extremely detail oriented and organized
  • Passion, drive and the desire to be a part of a growing team that makes a difference for both the company and our customers


You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.


For US based applicants:

- The US base salary range for this full-time position is $76,000 - $105,000 annually + bonus/commission + equity + benefits

- Our salary ranges are determined by role, level and location


#LI-ML1


Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success


Learn more about AWAKE, Attentive’s collective of employee resource groups.


If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.


At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 

Average salary estimate

$90500 / YEARLY (est.)
min
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$76000K
$105000K

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What You Should Know About Email Strategy Manager, Attentive

Are you an email marketing enthusiast ready to take your expertise to the next level? Attentive, the leading AI-powered mobile marketing platform, is on the lookout for an Email Strategy Manager to join our dynamic Enterprise Team! In this pivotal role, you’ll help our valued clients enhance their email marketing strategies to drive impressive results. You won’t just oversee email programs; you’ll be a trusted consultant working hand-in-hand with Customer Success Managers to ensure every enterprise client receives the best strategic advice tailored specifically to their needs. Your role includes analyzing key performance indicators and diagnosing any technical hiccups that may arise, paving the way for a seamless email experience. You’ll have the opportunity to gather valuable feedback from clients which will directly influence our product development. With over 400 million messages powered daily and an impressive client roster including Neiman Marcus, Samsung, and Dyson, your contributions will directly impact how brands communicate with their customers. If you have a strong understanding of the email landscape, HTML/CSS skills, and a passion for providing outstanding service, you’ll find a home at Attentive. Join us in transforming the email marketing game and helping global brands deliver personalized customer experiences that truly resonate. Our competitive perks and commitment to diversity make us a great choice for your next career move. Let’s make a difference together!

Frequently Asked Questions (FAQs) for Email Strategy Manager Role at Attentive
What responsibilities does the Email Strategy Manager have at Attentive?

The Email Strategy Manager at Attentive is responsible for guiding enterprise clients in optimizing their email marketing strategies. This includes analyzing program KPIs, advising on best practices, resolving technical issues, and collaborating closely with Customer Success Managers to develop tailored success plans that drive measurable results.

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What qualifications are needed for the Email Strategy Manager position at Attentive?

To qualify for the Email Strategy Manager role at Attentive, candidates should have at least 3 years of account management experience, ideally within an Email Service Provider (ESP) or Customer Data Platform (CDP). Familiarity with HTML/CSS, APIs, and email deliverability is advantageous, and a passion for customer success is essential.

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How does the Email Strategy Manager contribute to customer success at Attentive?

The Email Strategy Manager significantly contributes to customer success by acting as a strategic consultant. They provide insights based on data analysis, respond to client feedback for product development, and enhance customer relationships, turning detractors into advocates and ensuring the retention and growth of revenue for Attentive.

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What is the expected salary range for an Email Strategy Manager at Attentive?

The salary range for the Email Strategy Manager position at Attentive is between $76,000 and $105,000 annually, depending on experience and location. This role also offers competitive benefits, bonuses, and equity options, ensuring a comprehensive compensation package.

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What makes Attentive a great place to work for an Email Strategy Manager?

Attentive creates a supportive and inclusive environment where innovation thrives. As an Email Strategy Manager, you’ll work with leading brands, utilizing cutting-edge tools to elevate marketing strategies while enjoying perks like flexible working conditions and a focus on employee well-being that enhances your personal and professional growth.

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Common Interview Questions for Email Strategy Manager
How will you help improve our email marketing strategy?

To improve your email marketing strategy, I would begin by analyzing existing campaign performance metrics to identify areas for enhancement. Collaborating with cross-functional teams, I would craft data-driven recommendations that align with your audience's preferences and engagement patterns.

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Can you describe your experience with HTML and CSS in email marketing?

My experience with HTML and CSS in email marketing entails creating visually appealing and responsive email templates. I understand how to code emails that render well across various devices and email clients, ensuring consistency and compliance with email best practices.

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How do you stay updated with changes in email marketing regulations?

I stay updated on email marketing regulations by regularly reviewing resources from leading bodies like the DMA and participating in webinars. I also engage in professional networks and subscribe to industry newsletters to grasp the latest compliance requirements and best practices.

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What key performance indicators do you suggest we track for our email campaigns?

For effective email campaign tracking, I suggest monitoring open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates. These KPIs will provide insights into audience engagement and highlight opportunities for optimization.

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Describe a difficult situation you faced in email marketing and how you handled it.

In a previous role, we faced deliverability issues that impacted client campaigns. I analyzed bounce metrics and collaborated with our technical team to address the underlying problems, which included verifying domain authentication. This intervention improved deliverability and restored client trust.

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What strategies would you use to retain customers in this role?

To retain customers as an Email Strategy Manager, I would focus on developing strong relationships with clients by understanding their goals and consistently delivering value through bespoke email strategies. Regular check-ins and feedback loops would be established to proactively address concerns and foster loyalty.

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How do you approach customer feedback?

I embrace customer feedback as a learning opportunity. I would gather insights through surveys and one-on-one discussions, analyze the data for trends, and advocate for improvements based on client suggestions. This ensures our services continually meet client needs and expectations.

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What role does data analysis play in your email strategy?

Data analysis plays a crucial role in email strategy. It helps identify audience behaviors, measure campaign performance, and tailor content to improve engagement rates. I leverage analytics to shape future campaigns, making them more effective and aligned with customer preferences.

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How would you collaborate with cross-functional teams to achieve email marketing goals?

I would collaborate with cross-functional teams by facilitating open communication and establishing common objectives. Regular meetings with Customer Success, Sales, and Technical teams would ensure everyone is aligned on the strategy, allowing us to implement cohesive campaigns that drive client success.

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Why do you want to work for Attentive as an Email Strategy Manager?

I am drawn to Attentive because of its innovative approach to mobile marketing and its commitment to customer success. Being part of a team that facilitates meaningful interactions between brands and consumers aligns with my values and professional aspirations in enhancing email marketing experiences.

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266 jobs
MATCH
VIEW MATCH
CULTURE VALUES
Passion for Exploration
Dare to be Different
Customer-Centric
Diversity of Opinions
Inclusive & Diverse
DEPARTMENTS
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Full-time, on-site
DATE POSTED
March 22, 2025

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