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Enrollment Marketing Strategist

Sword Health is on a mission to free two billion people from pain. 


With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using AI Care to change lives, and save millions for our 25,000+ enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.


Recognized as a Forbes Best Startup Employer in 2025, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our global impact. 


Joining Sword means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.


This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by AI, enhanced by people — accessible to all.


Sword Health is looking for an exceptional candidate to join our marketing team as an Enrollment Marketing Strategist. This individual will own a major client vertical, developing key relationships with and driving maximum impact for client populations. Through a combination of strategic client alignment, marketing savvy, channel expertise, execution and deployment of our data-driven enrollment marketing initiatives—this individual will be responsible for delivering on audacious enrollment objectives for key client accounts. This role requires an independent self-starter who can both develop and execute a playbook aimed at creating unique campaigns by population to drive maximum engagement.


What you’ll be doing:
  • Partners with client facing teams to leverage insights and test results into optimized campaign plans;
  • Owns a book of business of key accounts responsible for driving a meaningful percentage of overall company revenue;
  • Create integrated marketing campaigns leveraging client segmentation across Swords’ ecosystem of products to deliver against enrollment goals for a book of business;
  • Supervise the execution, monitoring and measurement of marketing campaigns and their success;
  • Act as the central point of marketing contact both internally as well as externally with the client for collaboration, augmentation and execution of multi-product, multi-channel campaigns delivering a best-in-class experience to our key accounts at the member level; 
  • Ensure campaign execution is flawless, adhering to Swords rigorous standards;
  • Work cross functionally with growth, content and analytics partners to test, optimize, analyze and inform future campaign iterations;
  • Compile regular reports of campaign performance and results - sharing them both externally with clients and internally with campaign managers and operations partners to enhance future campaigns;
  • Improve new campaigns using data and feedback from existing and previous projects;
  • Partner with content and growth teams to strategize, test and iterate on campaign ideas to optimize existing campaigns, leveraging key learnings to bolster the entire book of business; 
  • Leverage data to drive creative ideation, iteration and refinement of new content to increase member enrollments.


What you need to have:
  • Owns customer vertical, develops integrated marketing playbooks that scale for entire vertical (Employer and Partner);
  • You have 8+ years experience in a B2C enrollment marketing role in technology; digital healthcare and/or B2B2C experience is a plus (but not required);
  • Client facing experience, working collaboratively with key accounts to understand and define solutions for their unique populations;
  • Proven track record of user growth and engagement/retention;
  • Experience managing both internal and external cross functional partners to tight deadlines to ensure on time execution;
  • Strategic mindset combined with ability to execute effectively;
  • Multi-dimensional with an ability to navigate conversations across a myriad of audiences including analytics, growth, content and client facing;
  • Creative/strategic thinker - constantly pushing boundaries and looking for new ways to open enrollment opportunities;
  • Data driven, with a strong knack for leveraging insights to inform and optimize campaigns;
  • A member-centric and growth-mindset with an ability to empathize with our patients and their challenges;
  • Ability to plan, organize, prioritize and execute multiple activities/projects simultaneously;
  • Ability to manage and report out topline/executive updates while getting one's hands dirty on day-to-day activities;
  • Collaborative with team members within & across US/international cities;
  • Experience and desire to work in a fast-moving high growth environment.


To ensure you feel good solving a big Human problem, we offer:
  • A stimulating, fast-paced environment with lots of room for creativity;
  • A bright future at a promising high-tech startup company;
  • Career development and growth, with a competitive salary;
  • The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
  • A flexible environment where you can control your hours (remotely) with unlimited vacation;
  • Access to our health and well-being program (digital therapist sessions);
  • Remote or Hybrid work policy;
  • To get to know more about our Tech Stack, check here.


$148,828 - $173,828 a year
Base: $125,000 - $150,000
Variable: $9,000 - $12,000
Net equity value per year: $14,828

These compensation bands are just the starting point. Once someone joins and proves they’re outlier talent, we adjust quickly to ensure their compensation aligns with their impact.

Our job titles may span more than one career level. Actual pay is determined by skills, qualifications, experience, location, market demand, and other factors. Compensation details listed in this posting reflect the base salary and any potential variable, bonus or sales incentives, and the Company’s estimation of the value of private company stock options, if applicable. The pay range is subject to change, future value of company stock options is not guaranteed, and compensation may be modified in the future. In addition to our total compensation, Sword offers a number of benefits as listed below.

US - Sword Benefits & Perks:


• Comprehensive health, dental and vision insurance*

• Life and AD&D Insurance*

• Financial advisory services*

• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*

• Health Savings Account*

• Equity shares*

• Discretionary PTO plan*

• Parental leave*

• 401(k)

• Flexible working hours

• Remote-first company

• Paid company holidays

• Free digital therapist for you and your family


*Eligibility: Full-time employees regularly working 25+ hours per week


Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.



SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.

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CEO of Sword Health
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Virgilio Bento
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Average salary estimate

$149414 / YEARLY (est.)
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$125000K
$173828K

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What You Should Know About Enrollment Marketing Strategist, Sword Health

Sword Health is on the lookout for an innovative Enrollment Marketing Strategist to join our dynamic marketing team and help us on our mission to free two billion people from pain. As a valued member of Sword Health, you'll have the opportunity to make a real impact—not just for our clients but for their populations. This role is designed for individuals who have a passion for strategy and creativity, combining them to create impactful marketing campaigns. At Sword Health, you will partner with client-facing teams to translate insights into highly effective marketing plans aimed at driving enrollment objectives. You'll own a book of business comprised of key client accounts, leveraging your expertise to boost engagement and performance. We’re proud to be recognized as a Forbes Best Startup Employer in 2025, emphasizing our commitment to a supportive and mission-driven culture. We need someone who thrives in a fast-paced environment and brings years of B2C marketing experience, especially in technology or digital healthcare sectors. If you’re a strategic thinker with a knack for data, ready to roll up your sleeves and drive significant results, we’d love to hear from you. Join us in shaping the future of healthcare—creating personalized solutions while having fun and enjoying flexible work-life balance that includes remote options and unlimited vacation!

Frequently Asked Questions (FAQs) for Enrollment Marketing Strategist Role at Sword Health
What are the primary responsibilities of an Enrollment Marketing Strategist at Sword Health?

As an Enrollment Marketing Strategist at Sword Health, your primary responsibilities will include developing and executing integrated marketing campaigns for key client accounts, leveraging analytics to optimize performance, and collaborating with client-facing teams to enhance engagement. You will also supervise campaign execution, ensure it meets Sword's high standards, and create reports to assess campaign performance.

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What qualifications are needed for the Enrollment Marketing Strategist position at Sword Health?

To be successful in the Enrollment Marketing Strategist role at Sword Health, you should have at least 8 years of experience in a B2C enrollment marketing role, ideally with a background in technology or digital healthcare. Client-facing experience and a proven track record in user growth, engagement, and retention are also essential. Additionally, skills in managing cross-functional teams and strategic thinking are highly desirable.

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How does Sword Health support career development for Enrollment Marketing Strategists?

Sword Health values its team members and offers robust career development opportunities for Enrollment Marketing Strategists. You can expect a competitive salary, access to health programs, a flexible work environment, remote work options, and opportunities for advancement as our company continues to grow and innovate in the healthcare sector.

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What makes Sword Health a great workplace for Enrollment Marketing Strategists?

Sword Health fosters a vibrant, mission-driven culture that stands out for Enrollment Marketing Strategists. Recognized as a Forbes Best Startup Employer, we prioritize employee well-being, creativity, and innovation. With a focus on personal development and a collaborative environment, employees enjoy the chance to contribute to groundbreaking healthcare solutions while enjoying work-life balance.

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Can you explain the work environment for an Enrollment Marketing Strategist at Sword Health?

The work environment for an Enrollment Marketing Strategist at Sword Health is fast-paced and collaborative. You’ll work with talented professionals across various functions, with a strong emphasis on creativity and strategic thinking. Our remote-first policy allows for maximum flexibility, and team members are encouraged to innovate while pursuing our common goal of improving patient care through advanced marketing strategies.

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Common Interview Questions for Enrollment Marketing Strategist
How would you approach building marketing campaigns for diverse client populations?

When building marketing campaigns for diverse client populations, it’s essential to first understand the unique needs of each group. This involves leveraging data and insights to segment audiences effectively, creating targeted messaging, and employing various channels to reach them. Collaboration with client-facing teams will also provide valuable perspectives to ensure strategies are aligned with client goals.

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What data-driven strategies would you implement to optimize enrollment rates?

To optimize enrollment rates, I would begin by analyzing previous campaign data to identify what worked and what didn’t. Next, I would implement A/B testing on different campaign elements to refine messaging and channel effectiveness. Regularly reviewing campaign performance metrics will help adjust strategies in real-time to drive better results.

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Tell us about a successful integrated marketing campaign you've managed.

In a previous role, I managed an integrated marketing campaign targeting millennials for a health app. This included social media, email, and targeted ads, all focused on engagement through relevant content. By leveraging data analytics, we customized our messaging and saw a significant increase in app downloads and user engagement, far exceeding our initial expectations.

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How do you prioritize tasks and projects when managing multiple campaigns?

I prioritize tasks by aligning them with strategic goals and deadlines. I often create a project plan that outlines each campaign's key milestones and deliverables. Regular check-ins with team members and using project management tools help me stay organized and ensure that deadlines are met without compromising on quality.

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Describe a time when you had to work with cross-functional teams. How did it go?

In one project, I collaborated with growth, content, and analytics teams to launch a health initiative. While there were initial communication challenges, we established regular meetings to discuss progress and feedback. This proactive approach led to a successful campaign that not only met enrollment targets but also improved team dynamics and collaboration.

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What creative strategies have you implemented to drive engagement in past roles?

In past roles, I’ve implemented gamification in email campaigns, where users could track their progress towards health goals. By involving them in interactive elements and offering rewards for participation, we boosted engagement rates significantly. It’s been crucial to think outside the box to keep audiences interested and involved.

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How do you measure the success of your marketing campaigns?

I measure the success of marketing campaigns by establishing clear KPIs at the outset, such as conversion rates, enrollment numbers, and engagement metrics. Post-campaign analysis includes assessing these metrics, determining ROI, and gathering qualitative feedback to inform future improvements. Continuous measurement helps ensure we’re meeting our targets.

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What tools and technologies are you familiar with for managing marketing campaigns?

I have extensive experience with marketing automation tools like HubSpot and Mailchimp, data analytics platforms like Google Analytics, and project management software such as Trello and Asana. These tools allow me to design, execute, and monitor campaigns effectively while collaborating with cross-functional teams seamlessly.

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In your opinion, what are the key elements of a successful marketing strategy?

Key elements of a successful marketing strategy include a deep understanding of the target audience, clear and measurable goals, a well-defined budget, and the flexibility to adapt tactics based on performance. Additionally, leveraging data analytics to drive insight and innovation is fundamental to stay ahead in a competitive landscape.

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How do you cultivate relationships with clients to better tailor marketing strategies?

Building strong relationships with clients is vital. I do this by maintaining regular communication, actively listening to their needs, and involving them in the strategic planning process. By understanding their unique challenges and objectives, I can refine our marketing strategies to provide more targeted and effective solutions.

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Sword Health is a healthcare company that aims to free 2 billion people from pain by creating the first and only end-to-end global platform to prevent, manage, and treat pain while saving clients millions in healthcare costs.

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DATE POSTED
April 10, 2025

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