VP Sales, Australia

As the VP Sales at Syndigo, you will be responsible for developing and executing a sales strategy for the Australian market, driving sales growth, and building client relationships. You'll conduct product demonstrations, collaborate with marketing to tailor outreach efforts, gather market intelligence, and manage the sales cycle to close deals effectively. This role is pivotal in establishing Syndigo’s market presence in Australia.

To apply for the VP Sales position at Syndigo, you should have at least 5 years of proven sales experience, preferably in the SaaS industry, along with at least 1 year in a leadership role. A strong understanding of the Australian market, excellent communication skills, and the ability to work independently in a fast-paced environment are also essential.

Syndigo provides comprehensive support for the VP Sales role, including dedicated presales assistance for product demos, extensive training programs covering products and sales processes, tailored marketing resources to resonate with Australian clients, and sales enablement tools to streamline your workflow. You will also have ongoing mentorship from experienced leadership to ensure your success.

At Syndigo, we foster a collaborative and dynamic work environment that values diversity and inclusion. Authenticity is one of our core values, and we believe that fresh ideas and perspectives drive innovation. As the VP Sales, you'll be part of a friendly team focused on achieving growth and success while empowering businesses to excel with our solutions.

As the first sales hire in Australia, the VP Sales position presents significant growth potential. You will have the opportunity to shape and lead Syndigo’s sales strategy in the region, ultimately scaling into higher leadership roles as the company continues to expand its footprint in Australia.

When answering this question, outline your previous experiences creating effective sales strategies. Highlight specific examples of strategies you implemented, the results achieved, and how you tailored these strategies to fit the market you were operating in, particularly if applicable to the SaaS industry.

Explain your approach to prioritizing leads based on factors like their potential value, fit for the solutions offered, and their readiness to purchase. Discuss tools or techniques you use to manage and maintain a healthy sales pipeline and how communication plays a role in it.

Share your best practices for product demonstrations, focusing on understanding the prospects' needs, customizing demos to address those needs, and engaging them through interactive elements. Point out how you gather feedback and adjust your approach based on audience reactions.

Discuss your understanding of the Australian market dynamics, such as customer preferences and competitive landscape. Highlight your strategies for adapting sales techniques to meet local expectations while effectively communicating Syndigo's value proposition.

Narrate a specific challenging sales experience, detailing the obstacles faced, your approach to overcoming those challenges, and the final outcome, emphasizing negotiation skills and relationship-building throughout the process.

Explain how you believe collaboration, particularly with marketing and product teams, enhances your sales effectiveness. Illustrate how you maintain open communication and share insights to align strategies for maximizing success.

Discuss the key performance indicators (KPIs) you track to measure success, such as sales growth, acquisition rates, retention rates, and customer satisfaction. Mention how you adjust strategies based on these metrics.

Share which sales enablement tools you have used in the past and how they helped increase your productivity and improve client management. Provide examples of how these tools supported your sales process effectively.

Talk about your methods for maintaining relationships with clients after the sale, including regular check-ins, collecting feedback, and offering additional support or resources to ensure they’re achieving their desired outcomes.

Connect your motivation to both your professional aspirations and your passion for technology. Share how the mission of Syndigo aligns with your values and how you can see yourself contributing to their success in the Australian market.