Product Marketing Manager

The Product Marketing Manager at Tabs will be responsible for developing clear positioning and messaging that resonates within our growing ecosystem of partners and customers. The role involves leading go-to-market efforts for new products and features, as well as creating marketing collateral that communicates the value of Tabs. Additionally, the manager will collaborate with our partnerships team to support the full partner lifecycle and drive integrated marketing campaigns to increase awareness.

To qualify for the Product Marketing Manager position at Tabs, candidates should have at least 5 years of experience in B2B marketing, with a minimum of 1 year specifically in product marketing. Ideal candidates should possess strong storytelling abilities, a strategic mindset, and a knack for working across teams in a fast-growing SaaS or Fintech environment. Familiarity with financial workflows such as billing and AR/AP is a plus.

The Product Marketing Manager at Tabs leads the go-to-market strategy for new products and features. This includes orchestrating the launch efforts that relate to strategic partnerships and integrations. By developing marketing collateral and messaging frameworks that articulate the product's value, the manager ensures that both internal teams and external partners are well-equipped to champion the new offerings.

A successful Product Marketing Manager at Tabs should be an exceptional storyteller and communicator, capable of simplifying technical concepts into compelling narratives. Strategic thinking is essential, along with a customer-obsessed attitude and results-oriented mindset. Additionally, candidates should bring a bias toward action and curiosity, particularly in a dynamic startup environment.

Absolutely! Previous experience in early-stage startups or high-growth companies is a bonus for the Product Marketing Manager position at Tabs. This experience often equips candidates with the adaptability and innovative thinking needed to thrive in a fast-paced, evolving environment like ours.

To develop messaging for complex products, I focus on distilling key features into customer-centric benefits. I start by understanding the unique pain points of our target audience and then craft narratives that highlight how our offerings provide solutions. Collaborating with the product team for insights allows me to ensure the messaging is both accurate and compelling.

Certainly! In my previous role, I spearheaded a product launch where I aligned cross-functional teams to create a cohesive go-to-market strategy. This involved developing sales collateral, creating targeted campaigns, and ensuring timely communication with stakeholders. The launch resulted in a 30% increase in adoption rates, which was achieved through clear messaging and comprehensive partner enablement efforts.

I prioritize tasks by aligning them with our overall marketing goals and deadlines. Using project management tools, I create timelines and break down larger projects into actionable tasks. Regular check-ins with the cross-functional teams help me stay on track and adjust priorities as necessary to ensure that we meet our objectives effectively.

I utilize a combination of market research, competitor analysis, and customer feedback to gather competitive intelligence. This may involve analyzing competitors' messaging, their product offerings, and customer reviews. I also attend industry events and engage with our sales team to gather insights directly from the field to refine our positioning.

Success as a Product Marketing Manager at Tabs can be defined through measurable impact on product adoption, stakeholder satisfaction, and the effectiveness of marketing initiatives. Regular feedback loops, analyzing campaign performance, and achieving sales targets would be pivotal indicators of success in this role.

In my previous positions, I have developed various sales enablement materials including product one-pagers, pitch decks, and FAQ documents. These materials were created to clearly articulate product benefits and features, making them valuable resources for the sales team when communicating with potential customers.

I prioritize building strong relationships with the sales and partnerships teams through regular communication and collaboration. By understanding their needs and challenges, I can create marketing materials that directly support their objectives. I also make it a point to include them in the development of go-to-market strategies to ensure our messaging aligns with their goals.

At my last job, customer feedback highlighted confusion over a product's features. I organized focus groups to dive deeper into their experiences, using the insights gathered to refine our messaging and create targeted educational content. This initiative resulted in a significant increase in customer satisfaction and product utilization.

I focus on identifying the core benefits of the technical features that resonate with our audience. Using analogies and relatable examples helps bridge the gap between technical jargon and accessible storytelling. I also engage with both technical teams and customers to ensure that the narratives reflect the real-world applications of our products.

I am attracted to the Product Marketing Manager role at Tabs because of the company’s commitment to innovation in the fintech space and its application of AI to solve real business challenges. I admire the collaborative culture at Tabs and see a great opportunity to apply my skills in a dynamic startup environment while contributing to a mission-driven team.