Senior Email Marketing Manager

As a Senior Email Marketing Manager at our company, you will be responsible for managing end-to-end email marketing initiatives. This includes strategy development, audience segmentation, email deployment, and performance analysis using tools like ActiveCampaign and HubSpot. You will also implement automated workflows, manage email deliverability and authentication protocols, and collaborate with content and analytics teams to ensure alignment with business goals.

To succeed as a Senior Email Marketing Manager in Atlanta, candidates should have at least 5 years of experience in B2B email marketing, along with proficiency in marketing automation tools like HubSpot and Salesforce. Strong skills in HTML/CSS for email development, knowledge of email authentication protocols (SPF, DKIM, DMARC), and the ability to troubleshoot integration issues are also essential for this role.

Email deliverability is crucial for the Senior Email Marketing Manager position. You'll be expected to maintain a deliverability rate above 98% by implementing email authentication protocols, monitoring sender reputation scores, and maintaining low bounce and spam complaint rates. Ensuring that emails reach the intended inboxes plays a significant role in the overall success of our email marketing initiatives.

In the role of Senior Email Marketing Manager, you will work with various platforms including ActiveCampaign, GMass, HubSpot, and Salesforce. These tools will assist you in managing high-volume email campaigns, automating workflows based on behavioral triggers, and analyzing performance metrics to drive strategy and improvements.

Yes, we offer a competitive benefits package for the Senior Email Marketing Manager position. This includes a starting base salary of $70,000, 100% company-paid health, vision, and dental insurance, a 4% 401K match, generous paid time off, paid parental leave for new parents, and relocation assistance for non-local candidates, ensuring our employees have everything needed to thrive.

When discussing your experience with high-volume email marketing campaigns, be sure to highlight specific metrics such as the number of emails sent each month and the deliverability rates you've achieved. Share examples of successful campaigns and the strategies you implemented for segmentation and workflow automation to enhance performance.

In your response, emphasize the importance of email authentication protocols like SPF, DKIM, and DMARC, along with proactive list hygiene practices. Discuss how monitoring sender reputation, testing components of emails, and implementing IP warming strategies contribute to maintaining high deliverability rates.

To ensure email marketing aligns with business goals, I recommend collaborating closely with teams such as sales, content, and data analytics. Discuss using performance metrics to analyze effectiveness and adjusting strategies based on feedback to meet overarching marketing objectives.

When explaining your process for creating automated workflows, walk the interviewer through the steps of identifying behavioral triggers, developing targeted campaigns, and using tools like HubSpot to set up automation. Provide examples of successful workflows that had a significant impact on conversions or engagement.

A/B testing is a crucial part of refining my email marketing strategy. Describe how testing subject lines, content variations, and design elements can uncover insights on what resonates best with the audience, leading to improved open and click-through rates. Share examples of A/B tests you've conducted and the valuable lessons learned.

To handle email rendering issues, I conduct regular rendering tests on various devices and email clients before deployment. Discuss specific tools or methods you've used for testing and how ensuring responsive design contributes to a seamless experience for users across different platforms.

In terms of data visualization, share your experience with tools like Tableau, PowerBI, or Domo. Discuss how you've created real-time dashboards that communicate key metrics effectively to stakeholders, enabling data-driven decision-making.

Share a specific instance where you took steps that led to significant improvements in email engagement. Discuss metrics like open rates, click-through rates, and any particular strategies that you believe drove the success of that campaign, showcasing your results-oriented approach.

Prioritizing tasks is critical in managing multiple email campaigns. Describe your approach to project management, including tools or methodologies you use, and how you assess the urgency and importance of tasks to ensure timely execution while maintaining quality.

Address the evolving nature of email marketing as a challenge, including changing regulations, consumer behavior, and technological advancements. Discuss how staying informed about industry trends and implementing innovative strategies can help navigate these challenges effectively.