Account Executive

The primary responsibilities of an Account Executive at Tatari include driving leads, growing the sales pipeline, and progressing deals through negotiation and closing. You'll also tailor compelling presentations for performance marketers and collaborate with the Client Services and Media Buying teams to support account growth in TV advertising.

To become an Account Executive at Tatari, you should have at least 1 year of sales experience in performance advertising, with a preference for those who have experience in linear or connected TV sales. Knowledge of B2B digital or television advertising is crucial, along with a strong sense of ownership and the ability to work collaboratively in a fast-paced environment.

As an Account Executive at Tatari, you support client growth by understanding their needs and effectively communicating strategies that help them transition or expand into TV advertising. Your collaboration with Client Services and Media Buying teams allows for a strategic approach in leveraging our advertising solutions.

Tatari looks for qualities such as a high-energy drive, self-motivation, and a collaborative mindset in their Account Executives. A successful candidate will have demonstrated past success in achieving growth objectives and the ability to deal with fast-moving clients in the advertising industry.

The total compensation for an Account Executive at Tatari ranges from $110,000 to $150,000 annually, which is comprised of a base salary and incentive bonus plan. Additionally, the package includes equity compensation, health insurance, and various benefits aimed at promoting well-being and professional development.

In answering this question, highlight your previous roles in performance advertising, focusing on specific achievements and metrics that showcase your ability to drive sales and achieve growth. Explain how your experience aligns with the goals of Tatari as they push the boundaries of TV advertising.

Discuss an empathetic approach to understanding the client's concerns, emphasizing the benefits of TV advertising based on data and case studies of successful transitions. Showcase your ability to communicate value proposition effectively, demonstrating how Tatari can support their business goals.

Share proactive strategies you would deploy, such as leveraging your network, utilizing social media platforms for outreach, and developing tailored marketing materials. Discuss your ability to establish relationships and foster connections in the media and advertising space.

Highlight techniques you use to maintain motivation such as setting personal sales goals, continuous learning about industry trends, and collaborating with your team to share success stories and tips. Your answer should reflect a positive and resilient mindset.

Use the STAR method (Situation, Task, Action, Result) to frame your answer. Describe the context of the negotiation, your strategy, and how you navigated challenges to reach a successful outcome. This showcases your negotiation skills and ability to close deals.

Stay informed on current industry trends, such as the rise of streaming services and data-driven advertising. Offer insights on how these trends are impacting advertiser strategies and how Tatari is poised to lead the charge in adapting to these changes.

An effective sales presentation is tailored to the audience, focuses on their pain points, and highlights specific solutions along with case studies that demonstrate success. Encourage engagement through questions and interactive elements to strengthen connections.

Discuss how you utilize CRM to track leads, manage customer interactions, and analyze sales data. Explain the value it brings in maintaining organization, fostering relationships, and ultimately driving sales success, particularly with experience in tools like Hubspot.

Convey your skills in handling objections by actively listening to the client's concerns first and then providing thoughtful responses that address their fears while highlighting the unique benefits Tatari offers. Preparing useful data and examples can strengthen your case.

Share your passion for helping businesses grow through effective marketing strategies. Discuss how the dynamic nature of sales and the advertising industry fuels your enthusiasm, as well as your enjoyment of building lasting relationships with clients.