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Head of Marketing

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About Tern

Tern is a venture-backed software company on a mission to reshape the $127B travel agency industry—by giving power back to the entrepreneurs who built it.

Nearly 98% of travel agencies are small businesses. These businesses have been chronically underserved by technology. We’re here to change that. Our platform helps travel advisors run more efficient, professional, and profitable operations—giving them the modern infrastructure they need to lead the next chapter of travel.

But the impact goes beyond business. Travel advisors help clients move more intentionally through the world. When a traveler works with an advisor, they're more likely to avoid overtouristed hotspots and more likely to spend their dollars in places where they can do real good. That’s the kind of travel we want more of.

At Tern, we believe in small business. We believe in the power of travel. And we’re building the future of both.

About the Role

We’re looking for a Head of Marketing to build our marketing function from the ground up. This is a zero-to-one leadership role for someone who thrives in ambiguity, moves fast, and is obsessed with impact.

You’ll report directly to the CEO and work alongside our Events Lead. You’ll be responsible for everything that touches brand, content, and communication—from social to podcast, PR to product updates, case studies to community posts. You’ll be supported by a part-time brand designer—but otherwise, this is your show to run.

This is a role for a builder. Someone who’s done a crazy amount of work at a startup or agency and is ready to bring that energy in-house. Someone who knows how to stretch their creativity, their time, and their tools to make magic happen. Someone who wants to create momentum—not just manage it.

If you want to help small businesses around the world thrive—and bring more intentional, meaningful travel into the world—this is your role.

What You’ll Own

You’ll build and scale the entire marketing engine. Key responsibilities include:

💡 Strategy & Execution

Define and execute a full-funnel marketing strategy across every channel: social, case studies, video, podcast, PR, white papers, and more
Set the vision and then do the work—from idea to asset to measurement
Use AI tools to move faster without losing the human voice that makes a brand matter

📣 Storytelling & Content

Build a storytelling machine that brings the voices of our advisors to the forefront
Create high-impact case studies, videos, and written content that highlight the people we serve and the change we’re driving
Lead and grow the Flight Path podcast to reach and inspire the next wave of travel entrepreneurs

🌐 Engagement & Community

Own our social media presence, community engagement (especially in FB groups), and email comms
Design and execute webinars, virtual events, and drip campaigns that build connection and brand affinity
Partner with our Events Lead to make every in-person opportunity count

🎯 Brand Operations & Performance

Track and own key brand metrics and engagement KPIs
Collaborate cross-functionally to amplify product updates and launches
Work in tools like Figma, video editors, and CMS platforms to ship great content fast

About You

You’re a full-stack marketer with deep executional chops. You’ve juggled multiple priorities and still found ways to ship beautiful, strategic work. You want your next chapter to be one that matters.

You’ll thrive in this role if:

You’ve built marketing programs in early-stage startups or done high-output work across multiple clients in a fast-paced agency
You’re fluent in the tools of the trade—Figma, video editing, AI writing tools, email platforms, and more
You can write, produce, publish, and measure—with little to no support
You have strong editorial judgment and know how to tell stories that spark emotion and drive results
You move fast, hold a high bar, and love the challenge of building something new

If you thrive on structure and long lead times, this won’t be a fit. But if you love the thrill of 10x more work than time, and want to help reshape an industry while telling unforgettable stories, there’s no better role.

Our Values

🔁 We’re always leveling up: We believe progress is a habit. We seek feedback, embrace challenge, and get better—together.

🌄 We act with optimistic agency: We take initiative, seek clarity, and move forward even when the path is unclear.

🚀 We have extraordinary ambition: We’re building a category-defining company—and we’re doing it with urgency, clarity, and conviction.

Our Operating Principles

We're anchored in a profound understanding of our users
We embrace the power of and
We speak up and move forward
We move fast and sweat the details
We take the work seriously, but not ourselves

What You Should Know About Head of Marketing , Tern Travel

Introducing the Head of Marketing position at Tern, an innovative venture-backed software company that’s on a mission to revolutionize the travel agency industry. As the Head of Marketing, you will be in charge of building and scaling our marketing function from the ground up — a thrilling opportunity for someone who thrives in fast-paced environments and enjoys wielding a significant influence. You will report directly to the CEO and collaborate closely with our Events Lead, overseeing everything related to branding, content creation, and communication. Your responsibilities will range from designing comprehensive marketing strategies across various channels like social media and podcasts to crafting engaging stories that will highlight the voices of travel advisors. Here at Tern, we believe that travel should be intentional and enriching, and with your marketing expertise, you’ll help empower small businesses globally. Creativity, strategic thinking, and a can-do attitude will be your best friends as you work to establish Tern’s brand presence and community engagement. This is your chance to create a substantial impact in an industry that craves innovation and connection, all while supporting entrepreneurs who are passionate about delivering meaningful travel experiences. If you’re ready to build something extraordinary and help shape the future of travel, this role is calling your name!

Frequently Asked Questions (FAQs) for Head of Marketing Role at Tern Travel

What are the primary responsibilities of the Head of Marketing at Tern?

As the Head of Marketing at Tern, your primary responsibilities will involve crafting and executing a comprehensive marketing strategy that encompasses various channels including social media, content creation, and public relations. You will lead storytelling efforts that highlight the experiences and successes of travel advisors while ensuring that Tern’s brand message resonates with your audience. Additionally, community engagement and campaign execution will fall under your purview.