VP Marketing

The VP Marketing at Overstory holds a vital role in developing and executing international marketing strategies that align with sales goals. Responsibilities include building and leading a high-performing team, crafting impactful storytelling to resonate with various stakeholders, overseeing public relations efforts, and ensuring cross-departmental collaboration to support overarching company objectives.

To be considered for the VP Marketing position at Overstory, candidates should possess extensive experience in senior marketing roles, preferably within B2B SaaS, AI, or climate technology sectors. Strong skills in sales-driven marketing, product marketing, and exceptional storytelling capabilities are essential, along with a collaborative spirit and a deep commitment to Overstory's mission.

The VP Marketing at Overstory plays a crucial role in framing the company's mission to combat climate change through innovative technology. By creating targeted marketing campaigns that highlight Overstory's value proposition and environmental impact, the VP aids in attracting like-minded customers and partners, fostering a shared commitment to a more sustainable future.

At Overstory, the VP Marketing will join a vibrant and diverse culture characterized by openness, collaboration, and respect. Our team comprises individuals from various backgrounds and nationalities, working together to tackle climate challenges with empathy and creativity. This culture promotes personal growth and encourages innovative ideas to flourish.

Overstory offers a range of benefits for the VP Marketing position, including a competitive salary, equity options, remote working arrangements, flexible budgeting for professional development, and a supportive team environment focused on personal well-being and mission-driven work related to climate action.

In developing a marketing strategy for a B2B SaaS company like Overstory, first, I’d conduct thorough market research to understand customer needs and industry trends. Next, I'd establish clear goals that align with sales targets and use data analytics to drive decisions. A collaborative approach with cross-functional teams would ensure the strategy is effectively executed.

Certainly! One successful campaign I led involved leveraging customer testimonials and success stories to highlight a product's value. By creating a narrative that resonated with our target audience, we saw a significant increase in engagement and lead conversion, resulting in a 30% uplift in sales during that quarter.

To ensure alignment between the marketing and sales teams, I believe in establishing regular communication channels, such as joint meetings and collaborative planning sessions. Sharing key metrics and campaign results openly would foster a unified approach, allowing both teams to work toward shared goals and learn from each other's insights.

Storytelling is crucial in marketing strategies as it helps humanize the brand and connects emotionally with the audience. By articulating the mission, value proposition, and real-world impacts of the product, storytelling can create a compelling narrative that drives engagement and builds trust with customers and partners.

To measure the success of a marketing campaign, I focus on defining clear KPIs at the outset, such as lead generation, conversion rates, and customer engagement metrics. Using analytics tools allows tracking performance in real-time, enabling us to make data-driven adjustments during the campaign for optimal results.

Handling negative feedback about a marketing strategy involves taking a step back to assess the concerns raised. I prioritize open communication, seeking to understand the feedback's basis, and then collaboratively discuss necessary adjustments to improve our approach and resolve any issues raised.

To keep my marketing team motivated, I prioritize open communication, celebrate successes, and encourage a culture of learning and development. Regular check-ins, recognition of individual contributions, and team-building activities foster a positive environment that promotes collaboration and engagement.

The biggest challenge in marketing climate tech solutions is overcoming skepticism and misperceptions about the technology's effectiveness or scalability. It’s crucial to convey credible evidence demonstrating the product's impact and real-world applications while raising awareness of the importance of addressing climate change.

Building partnerships to enhance Overstory's marketing efforts involves identifying organizations or influencers that align with our values and mission. Engaging in co-marketing initiatives, joint webinars, or community events can amplify our reach and foster relationships that ultimately drive customer acquisition and brand loyalty.

Entering a new international market requires in-depth research to understand cultural nuances, customer preferences, and regulatory considerations. Tailoring our marketing strategy to align with local values while establishing partnerships with regionally respected organizations can help us build credibility and facilitate a smoother entry.