Senior Product Marketing Manager

The Senior Product Marketing Manager at TextUs will handle various responsibilities including owning go-to-market (GTM) and release plans, defining product positioning and messaging, and leading market research and competitive analysis. This role ensures cross-functional collaboration to facilitate effective product launches and communicate product value consistently across platforms.

The ideal candidate for the Senior Product Marketing Manager role at TextUs should have between 5 to 9 years of B2B product marketing experience. Critical skills include analytical thinking, project management, and strong communication. Familiarity with MarTech is a plus. Candidates should be curious, collaborative, and able to articulate product value effectively.

The Senior Product Marketing Manager contributes significantly to the success of TextUs by driving initiatives that lead to measurable outcomes aligned with strategic objectives. By leveraging market insights and customer feedback, this role helps shape the messaging and positioning of TextUs products to meet market demands effectively.

At TextUs, the culture values collaboration, innovation, and results. Senior Product Marketing Managers will find themselves in a supportive, data-driven environment where they can take initiative and make impactful contributions, surrounded by approachable leadership and a focus on personal and professional growth.

TextUs offers a competitive benefits package for Senior Product Marketing Managers, including health, dental, and vision insurance, an HSA contribution, and a 401K plan with company matching. Other perks include unlimited PTO, cell phone and internet reimbursements, and a home office stipend after six months of employment.

To answer this question effectively, discuss specific GTM strategies you've successfully executed in past roles. Highlight your ability to work cross-functionally, anticipate market needs, and tailor messaging to different audiences, particularly in a B2B context.

In responding to this question, emphasize your systematic approach to market research, detailing methods you’ve used to gather insights and analyze competitors. Talk about how you've translated this data into strategic decisions and effective marketing campaigns.

Discuss your strategy for developing a product's value proposition by highlighting customer pain points, market needs, and differentiators. Share examples of how you’ve communicated these elements to align marketing efforts and sales teams.

Share a specific example involving a challenging stakeholder, describing the situation and your approach to building rapport, addressing concerns, and ultimately turning the scenario into a win for all parties. This demonstrates your diplomatic skills and stakeholder management capabilities.

Mention specific metrics like engagement rates, conversion rates, and sales growth. Talk about how you use these metrics to assess the effectiveness of marketing campaigns and adjust strategies to optimize results.

Elaborate on your experience in maintaining messaging consistency by creating brand guidelines and aligning with different teams to ensure every piece of content adheres to the defined messaging framework.

Explain how you view the relationship with product management as a partnership. Discuss how you gather insights from them, shape marketing strategies based on product features, and provide feedback from the market to influence product development.

List marketing automation tools, CRM systems, and analytics platforms you’ve used in previous roles. Explain how these tools have helped you streamline processes, track performance, and enhance overall marketing strategy.

Provide a concrete example of a marketing decision driven by data analysis. Discuss the data sources you utilized, insights you gained, and how those insights impacted your strategy and execution.

Prepare thoughtful questions that reflect your enthusiasm for the role, such as inquiring about team dynamics, success metrics for the position, and how the company culture aligns with employee development opportunities.