Staff Product Manager, Ads Monetization

As a Staff Product Manager in Ads Monetization at Tubi, your primary responsibilities include leading strategy and execution for our advertising products, developing innovative ad formats, and optimizing monetization strategies using machine learning. You'll also need to communicate the ads product roadmap clearly to senior leadership while collaborating closely with Sales and Marketing to align on market needs.

To qualify for the Staff Product Manager role in Ads Monetization at Tubi, candidates should have at least 8 years of product management experience, particularly in digital advertising. Proven success in launching and scaling ad products, alongside strong analytical skills and proficiency in AI-driven ad optimization, is essential. Excellent communication and partnership-building abilities are also vital.

At Tubi, collaboration is key. As a Staff Product Manager, you'll work closely with cross-functional teams, including Sales, Marketing, Engineering, and Product Marketing Management. This role requires establishing meaningful partnerships to ensure alignment on revenue goals and market needs, facilitating an environment of teamwork and shared objectives.

Success for the Staff Product Manager in Ads Monetization at Tubi can be measured through improvements in ad performance and revenue generation, the effectiveness of newly launched ad formats, and enhanced viewer experience metrics. Regular tracking and iterative learning from monetization experiments will also play a role in evaluating success.

The Staff Product Manager position in Ads Monetization at Tubi is based in San Francisco, California. This is a hybrid role, providing flexibility while being part of our innovative team focused on enhancing advertising strategies.

When answering this question, highlight specific instances where you led a product from concept to launch. Discuss the challenges faced, strategies used for market research, and the objectives achieved to showcase your expertise in ad product management.

It's essential to discuss your strategies for building relationships with stakeholders from different departments. Elaborate on your communication techniques, regular check-ins, and tools used to ensure everyone is aligned on project goals.

Here, you should emphasize your analytical skills and how you utilize data to inform product decisions. Provide examples of how you assessed ad performance metrics and made data-driven adjustments to optimize outcomes.

Share a specific example demonstrating your effective communication skills. Describe the product vision you presented, the feedback you received, and how you incorporated that feedback while still driving your vision.

Explain the methodologies you prefer for running experiments, such as A/B testing or multivariate testing. Highlight your experience with machine learning tools that help refine ad performance and drive revenue.

Discuss your proactive approach to staying informed, such as attending industry conferences, following leading publications, and networking with other professionals. You can mention specific resources or networks that have been beneficial.

Consider addressing emerging challenges like ad fatigue among consumers, increasing privacy regulations, or market saturation. This question allows you to display your insights and strategic thinking about the industry.

Talk about your framework for prioritizing projects based on factors like potential revenue impact, alignment with company goals, and resource availability. Provide examples of how you've managed competing priorities in past roles.

Identify attributes such as strategic vision, adaptability, effective communication, and strong analytical capabilities. By backing your points with personal experiences, you can effectively demonstrate how you embody these qualities.

Discuss the types of environments where you thrive, such as collaborative, innovative, and data-driven workplaces. Mention how the culture at Tubi aligns with your working style and professional goals.