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Manager, Visual Creative

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Interscope Geffen A&M Records (“IGA”) is home to some of the biggest artists in the world including: U2, Eminem, Kendrick Lamar, J Cole, Lady Gaga, Billie Eilish, Playboi Carti, Selena Gomez, Olivia Rodrigo, GloRilla and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our team.

How we LEAD:

The Manager, Visual Creative will be responsible for leading in execution and project management of visual media created for Interscope artists such as: concept and press photography, art direction for digital cover art and physical packaging (CD, vinyl, etc.), music video creative ideation and production, behind the scenes content filming, executing creative for live and taped broadcast performances, tour visuals, in-person activations, billboard designs (physical/digital/interactive),  assets in support of ad campaigns, etc.

This position will work closely with marketing and digital core teams, as well as relevant departments across the label based on project needs. Alongside the Visual Creative leadership team, this role will be responsible for supporting the visual identity of the Artist roster and Label brand across projects and releases across all genres.  

How you’ll CREATE:

  • Oversee creation of artist project visual assets (ex. music video / press & DSP photos / concept cover art) – lead process of ideation with artist and management team, execution, and trafficking and obtaining approvals internally and externally.
  • Oversee distribution of approved creative assets internally to respective departments.
  • Sourcing creative talent – directors, photographers, production companies, reps, designers, retouchers, stylists, hair, makeup.
  • Strategizing creative content ideas for artists with our marketing and digital teams.
  • Drafting production agreements for art / photo / music video / misc. content.
  • Lead in conversations and negotiations for production bids and deal memos with 3rd party vendors
  • Liaise with 3rd party production vendors / partners for execution of time sensitive budgets/invoices/payments 
  • Ensure final approved delivered assets + corresponding hard drives / files / elements arrive in-house.
  • Maintain the ability to juggle multiple projects with highly confidential information
  • Hit tight deadlines with a can-do attitude; ability to travel and work in office and remotely.
  • Turn around projects on extremely tight deadlines.

Bring your VIBE:

  • 5+ Years of relevant experience, label preferred
  • Strong ability to communicate creative direction and feedback on assets to/from artist/mgmt. and external creative partners (vice versa)
  • Collaborate with Creative leadership team to develop artist/project moodboard/brand bible
  • Proficiency in Adobe Creative Suite (Photo Shop, Illustrator, Premiere, etc.)
  • Ability to edit short and long form content and getting relevant approvals internal/external is preferred
  • General retouching capability for images for social/digital/print/billboards is preferred
  • Staying abreast of current trends and other artists we can learn from.
  • Deep knowledge of music, art, fashion, popular culture.
  • Keep up with design and editorial trends.

Perks Playlist:

  • Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit

  • Comprehensive medical, dental, vision, and FSA options, as well as:

    • 100% coverage for out-patient mental health services

    • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

    • A lifetime fertility support allowance of $30,000 to plan participants

    • Student Loan Repayment Assistance and Tuition Reimbursement

    • 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

  • Variety of ways to prioritize much-needed time away from work including:

    • Flexible Paid Time Off (PTO) for exempt employees

    • 3-weeks PTO for non-exempt employees

    • 2-weeks paid Winter Break

    • 10 Company Holidays (including Juneteenth and Wellbeing Day)

    • Summer Fridays (between Memorial Day and Labor Day)

    • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


Job Category:

Creative, Design & Production

Salary Range:

$84,705 - $99,880

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

Average salary estimate

$92292.5 / YEARLY (est.)
min
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$84705K
$99880K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Visual Creative, umusic

Join UMG as the Manager, Visual Creative in sunny Santa Monica, California, where creativity meets the vibrant world of music. At Universal Music Group, we're passionate about making an impact in the industry, and as a pivotal member of our team, you'll be at the forefront of shaping visual content for our incredible roster of artists at Interscope Geffen A&M Records. Your role will be diverse and dynamic—leading everything from concept and press photography to art direction for digital cover art and physical packaging. Imagine brainstorming music video concepts that showcase the essence of artists like Billie Eilish and Kendrick Lamar, or strategizing creative campaigns that resonate with fans worldwide. You'll collaborate closely with marketing and digital teams, ensuring our artists' visual identity shines across all platforms. Sourcing top creative talent and managing production agreements will also fall under your expertise. Working under tight deadlines is part of the thrill, and your can-do attitude will be essential for navigating this fast-paced environment. We're looking for someone who not only possesses 5+ years of relevant experience but who also has a strong grasp of current trends in music, art, and culture. Proficiency in Adobe Creative Suite is a must, and your ability to effectively communicate creative direction will be paramount. If you're excited about the idea of working with iconic artists and being part of a globally recognized brand, this is your chance to shine with UMG and help bring incredible art to life!

Frequently Asked Questions (FAQs) for Manager, Visual Creative Role at umusic
What are the primary responsibilities of the Manager, Visual Creative at UMG?

The Manager, Visual Creative at UMG will be responsible for overseeing the creation of visual assets for artists, including music videos, press photography, and digital cover art. This role requires strong project management skills to ensure timely execution and delivery of creative materials, as well as effective collaboration with various departments and external creative partners.

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What qualifications are needed for the Manager, Visual Creative position at UMG?

Candidates for the Manager, Visual Creative position at UMG should have at least 5 years of relevant experience, preferably within a music label context. Proficiency in Adobe Creative Suite and a deep understanding of music, art, and current cultural trends are essential. Strong communication skills for providing creative feedback to both artists and external partners will be crucial for this role.

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How does the Manager, Visual Creative support UMG's artists?

The Manager, Visual Creative plays a vital role in supporting UMG's artists by leading the ideation and execution of visual content that aligns with the artists' identities and projects. This includes collaborating on mood boards, overseeing production agreements, and ensuring all creative assets are delivered to the respective teams in a timely manner.

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What does a typical day look like for a Manager, Visual Creative at UMG?

A typical day for a Manager, Visual Creative at UMG involves managing multiple projects simultaneously, checking in with artists and creative teams, brainstorming content ideas, negotiating with external vendors, and ensuring the timely delivery of creative assets. Flexibility and adaptability are key, as priorities may shift based on project timelines and artist needs.

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What opportunities for career advancement are available for the Manager, Visual Creative at UMG?

At UMG, there are ample opportunities for career advancement for the Manager, Visual Creative. With access to a wide array of projects and artists, individuals in this role can develop their skills, take on more significant responsibilities, and potentially move into higher leadership positions within the creative department or beyond.

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Common Interview Questions for Manager, Visual Creative
Can you describe your experience with overseeing visual projects?

Certainly! When answering this question, focus on specific examples of past projects where you led visual content creation, mentioning the processes you implemented from ideation to execution. Highlight your ability to keep projects on track and meet tight deadlines, showcasing your organizational skills and attention to detail.

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How do you ensure collaboration between various teams when working on visual assets?

In your response, emphasize the importance of clear communication and regular check-ins with all involved parties. Discuss your strategies for fostering a collaborative environment, such as scheduled meetings, shared project management tools, or creative brainstorming sessions that include feedback from artists and marketing teams.

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What steps do you take when sourcing creative talent for projects?

When answering this question, outline your process for identifying and evaluating potential creative talent. Mention how you analyze their portfolios, assess their fit for the project, and how you initiate negotiations and agreements with them to ensure a successful collaboration.

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How do you stay current with design and cultural trends?

Sharing your methods for staying updated, like following industry blogs, attending workshops, or participating in relevant creative communities can showcase your commitment to ongoing learning. You could mention specific sources or trends that inspire you and how you integrate them into your work.

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Describe a challenging project you've managed and how you overcame obstacles.

Choose a specific project that reflects your problem-solving skills. Discuss the challenges faced—whether related to deadlines, budgets, or creative differences—and detail the strategies you employed to navigate these obstacles, demonstrating your resourcefulness and leadership abilities.

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How do you handle feedback on creative projects?

In your response, highlight your openness to feedback and describe how you perceive it as an opportunity for growth. Discuss your approach to incorporating feedback from artists, management, and external partners while maintaining the integrity of your creative vision.

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What artistic elements do you believe are essential to achieving a strong visual identity for an artist?

Talk about the key artistic elements like typography, color schemes, and imagery that resonate with the artist's brand and audience. Emphasize the importance of consistency across different visual assets to contribute to a coherent and recognizable brand identity.

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Can you explain your approach to meeting tight deadlines while maintaining quality in visual content?

Discuss your time management techniques, such as prioritizing tasks or breaking down projects into manageable steps. Highlight any tools or systems you use to stay organized and effective, emphasizing how you balance speed and quality to meet a project's requirements.

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What do you think makes a successful visual campaign for an artist?

Focus on elements like creativity, emotional connection, and clear messaging. Explain how understanding the artist's persona and fanbase informs your campaign strategies and how you measure the success of a visual campaign through engagement metrics.

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How do you ensure that all creative assets align with the brand and vision of UMG?

Your answer should reflect your attentiveness to brand guidelines and collaborative processes with stakeholders. Talk about how you liaise with the creative leadership team, adhere to brand bible standards, and ensure that every asset not only meets artistic expectations but also forwards UMG's overarching goals.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 14, 2025

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