Associate Channel Marketing Manager

As an Associate Channel Marketing Manager, your key responsibilities include developing and maintaining relationships with field sales and distributors, identifying buying opportunities, leading marketing campaigns, and collaborating with cross-functional teams to execute impactful channel marketing initiatives. You'll assist in creative development, communicate with various partners, and conduct analyses to optimize future marketing efforts.

To qualify for the Associate Channel Marketing Manager role, a marketing or business degree is required, along with 2-4 years of related experience in marketing, brand management, or shopper marketing. Experience in the building materials industry is preferred. Strong skills in communication, project management, and data analysis will also serve you well in this position.

We highly value candidates with a background in building materials or a related field for the Associate Channel Marketing Manager role. Additionally, familiarity with current marketing channels such as e-commerce, digital marketing, and in-store signage will enhance your effectiveness in this position.

This role does require some travel, estimated at up to 10% of your time. You'll have the opportunity to meet with field sales teams, distributors, and retail partners to foster relationships and enhance our marketing initiatives.

Our Associate Channel Marketing Manager role includes a comprehensive benefits package with medical, dental, vision coverage, a wellness program, a Health Savings Account (HSA) with a company contribution, voluntary benefits, a 401(k) retirement plan with a generous contribution, and 22 days of Paid Time Off (PTO) among other perks!

When developing marketing strategies, I begin by gathering insights from the field sales team and analyzing market trends. I focus on aligning marketing campaigns with sales objectives to ensure relevance. Creativity comes into play as I ideate around promotions or displays that cater to the target audience at the point of purchase.

In my prior roles, I've managed product detail pages, optimized them for SEO, and collaborated with teams to enhance e-commerce strategies. I've also leveraged analytics to drive decision-making—skills that will be essential in enhancing our brand's success as the Associate Channel Marketing Manager.

One successful campaign I led involved a cross-promotional strategy with our distributors, which garnered significant engagement. What made it successful was the collaboration with sales teams and tailored messaging that resonated with our target demographic. The thorough post-campaign analysis helped us refine our approach further!

I prioritize tasks based on their potential impact on business objectives. I often use project management tools for visibility and organization, and I communicate regularly with team members to stay aligned and agile in addressing shifting priorities.

I am well-versed in advanced PC applications, particularly Microsoft Office Suite, and specialized marketing tools for data management and campaign tracking. Familiarity with analytics and project management software will enable me to deliver and report on effective marketing programs efficiently.

To ensure product information accuracy, I collaborate closely with our creative and e-commerce teams to verify all content on product pages before launch. Additionally, I implement regular audits and updates based on new product releases or changes, maintaining consistent communication with our distributors and retail partners.

I use a combination of KPIs such as ROI, engagement metrics, and customer feedback to determine campaign effectiveness. Post-campaign analyses shed light on what worked, enabling us to apply these insights to future initiatives for continual improvement.

Collaboration is key! I aim to foster strong relationships with sales teams through regular communication, aligning our goals, and gathering their insights to shape effective marketing strategies. Building trust allows us to work effectively together, driving better results.

In prior roles, I've conducted extensive market research, analyzing customer demographics, competitive landscapes, and industry trends. This research informs our marketing strategies and ensures that campaigns resonate with target audiences effectively.

I am drawn to your company's commitment to innovation and quality within the building materials industry. I believe my passion for strategic marketing and my skills in creating impactful campaigns can significantly contribute to your success. I'm excited about the potential for professional growth and collaboration within your dynamic team.