Influencer & Marketing Manager, Italian native

The Influencer & Marketing Manager at Findasense is responsible for orchestrating influencer campaigns by closely coordinating with various agencies. This involves managing the planning and execution of local influencer media plans, monitoring activations, and addressing any challenges that arise. You will also be working with the EU influencer team and other departments to ensure a smooth workflow and strategic alignment with brand objectives.

To thrive as an Influencer & Marketing Manager at Findasense, you should possess knowledge of project management and have a solid understanding of recent trends in influencer marketing. Proficiency in Italian, as well as English, is essential for effective communication within our international teams. Additionally, flexibility and the ability to manage multiple exciting events are key qualifications for this role.

The ideal Influencer & Marketing Manager at Findasense should have a flair for influencer event production, strong organizational skills, and a strategic mindset. Familiarity with social media best practices and a passion for connecting with Gen Z will give you an extra edge. The role also requires someone who can maintain a positive attitude under pressure and is proactive in solving problems.

At Findasense, we believe in self-management and fostering an environment that allows team members to thrive. We provide opportunities for professional development through regular training sessions, collaborative projects, and a culture that encourages innovation and sharing ideas. When you join us as an Influencer & Marketing Manager, you will be part of a community that values transparency and collaboration.

Findasense champions a collaborative culture where our EPIC model (Strategy, Purpose, Identity, and Culture) drives everything we do. As an Influencer & Marketing Manager, you will be immersed in a supportive atmosphere where integrity and motivation are valued. Our focus on transparency and teamwork means you will feel empowered to contribute your ideas and influence the direction of our projects.

When answering this question, highlight your methodical approach to planning, which includes researching potential influencers, understanding their audience, setting clear objectives, and collaborating with agencies to execute the campaign efficiently. Be sure to mention your ability to adapt to changes and remain goal-oriented throughout the process.

Provide a specific example that showcases your skills. Describe the goals of the campaign, the influencers involved, the strategy you implemented, and the results achieved. Be sure to emphasize your role in the project and any challenges you faced, explaining how you overcame them to ensure success.

Discuss key metrics such as engagement rates, reach, conversion rates, and return on investment (ROI). Explain how these metrics provide insights into the effectiveness of your campaigns and how you use them to inform future strategies.

Share your routine for staying informed, such as following industry leaders on social media, reading relevant blogs and reports, attending webinars, and participating in networking events. This shows your commitment to continuous learning and adapting to the evolving marketing landscape.

Provide a structured explanation of your strategy for tackling setbacks. Discuss how you assess the issue, communicate with relevant parties, and adjust plans accordingly to minimize disruption to the campaign, emphasizing your problem-solving skills and proactive approach.

Highlight your experience in building and maintaining relationships with influencers. Discuss how you manage expectations, provide support during campaigns, and follow up after to gather feedback. This demonstrates your ability to foster lasting partnerships in influencer marketing.

Explain your process for understanding your audience's preferences, behaviors, and demographics. Describe how you curate content and choose influencers who resonate with specific segments, showcasing your ability to customize marketing strategies effectively.

Mention any specific tools or platforms you have used for managing influencer campaigns, tracking performance, or analyzing data. Discuss how these tools aid in streamlining your workflow and enhancing campaign results.

Discuss the importance of aligning campaigns with the brand's mission and values. Explain how you research potential influencers to ensure they share similar values and how you guide content creation to maintain brand integrity.

Illustrate a scenario where collaboration was key to success. Describe your role within the team, the techniques you used to facilitate teamwork, and how the final results benefited from your collective efforts.