Marketing Manager, Social Video Creative - job 19 of 24

The Marketing Manager, Social Video Creative at Visa is responsible for conceptualizing, creating, and editing engaging social video content that aligns with the brand's voice and marketing objectives. This includes producing videos for platforms like TikTok, Instagram, YouTube, and X, as well as working closely with Social Creatives and Strategists to develop responsive content that resonates with current trends.

Candidates applying for the Marketing Manager, Social Video Creative role at Visa should possess a strong background in video editing and production, particularly for social platforms. Proficiency in tools such as Adobe Premiere Pro and in-app editing tools like CapCut is essential. Additionally, a creative mindset, coupled with an understanding of social media trends in sports, music, and travel, will significantly enhance the candidate's effectiveness in this role.

Successful Marketing Managers, Social Video Creative at Visa must exhibit a blend of creative and strategic thinking. Key skills include video editing expertise, a strong understanding of social media trends, and the ability to translate concepts into compelling content quickly. Collaboration and the capability to inspire creativity across teams are also essential for thriving in this role.

The Marketing Manager, Social Video Creative plays a critical role in boosting Visa's marketing strategy by producing 'made for social' video content that enhances brand visibility and engagement. By creating videos that align with current trends and audience interests, this role significantly contributes to campaigns that drive Visa’s branding efforts in the digital space.

The Marketing Manager, Social Video Creative position at Visa is a hybrid role, allowing for a flexible work arrangement. While there will be some days required in the office, specific expectations will be confirmed by your hiring manager, providing a balance between collaborative in-person work and the convenience of remote tasks.

Highlight specific projects where you edited videos tailored for platforms like TikTok or Instagram. Mention tools you have utilized, such as Adobe Premiere Pro or CapCut, and discuss how your editing style aligns with social media trends.

Discuss your methods for research, including following industry leaders, analyzing trending content on social platforms, and participating in webinars. Illustrate how this knowledge influences your content strategy.

Explain your brainstorming process, including collaboration with other creatives or strategists, and how you integrate brand objectives with audience insights to develop compelling video concepts.

Provide examples of past experiences where you successfully met tight deadlines. Discuss your prioritization skills, ability to work under pressure, and strategies for efficient video production.

Share a specific example that highlights your role in the campaign, the concept behind the videos, the process of creation, and the measurable success achieved in terms of engagement or reach.

Discuss your understanding of brand guidelines and how you incorporate them into your creative process. Describe methods you use to maintain brand voice and messaging consistency.

Mention key performance indicators such as engagement rate, view counts, shareability, and feedback from the audience. Explain how you would leverage this data to improve future content.

Provide insights on how you balance whimsical creativity with the goal of meeting business objectives. Give examples of how this dual focus has led to successful campaigns.

Discuss your collaborative style, emphasizing open communication and respect for different expertise areas. Provide examples of successful collaborations that resulted in effective video content.

Describe how you incorporate audience insights and feedback into your video development process. This could involve adapting content based on viewer preferences and testing new ideas.