Senior Manager, Social Program Manager - job 11 of 20

The Senior Manager, Social Program Manager at Visa focuses on developing and executing high-quality social content projects. Key responsibilities include project planning, team coordination across various departments, ensuring quality assurance of content, managing project risks, and maintaining clear communication with all stakeholders. This role is vital in driving successful social media campaigns that align with Visa's marketing strategy.

Candidates for the Senior Manager, Social Program Manager role at Visa should possess significant experience in program management, particularly with complex projects in social media. A deep understanding of social platforms, strong communication skills, and proficiency in project management tools like Wrike or Asana are essential. A proven track record of teamwork and quality assurance processes is also important to ensure successful project delivery.

The Senior Manager, Social Program Manager plays a crucial role in embodying Visa's marketing voice through social content. By overseeing the entire content creation process—from ideation to execution—this position helps to drive engagement and brand loyalty, ensuring that all campaigns are executed flawlessly and align with Visa’s overarching marketing goals.

Success as a Senior Manager, Social Program Manager at Visa hinges on a mix of creative and technical skills. Strong project management and team coordination abilities are crucial, along with expertise in social platforms and content quality assurance. Excellent communication skills, risk management, and continuous improvement mindset are also necessary to navigate the complexities of social project lifecycles.

Yes, the Senior Manager, Social Program Manager position at Visa is a hybrid role. This means you will have the flexibility to work both remotely and from the office in San Francisco, with specific in-office expectations confirmed by your hiring manager, allowing for balance and collaboration with team members.

When planning social media campaigns, I prioritize clarity and structure. I start by outlining objectives and key messages, then create a detailed project plan that includes timelines, responsibilities, and milestones. I also incorporate regular check-ins to adapt to any changes and ensure that we stay on track.

Effective coordination requires open channels of communication. I use project management tools to keep everyone aligned and hold regular status meetings to discuss progress and challenges. This collaborative approach helps ensure that all departments work towards common goals seamlessly.

I identify potential risks at the outset of a project through a risk assessment. For each identified risk, I develop mitigation strategies and a contingency plan. Consistent monitoring throughout the project ensures I can address issues promptly before they escalate.

Monitoring quality starts with establishing clear guidelines and benchmarks for success. I review content against these standards, seeking input from team members to refine and improve it. Continuous feedback loops also help align content with Visa’s brand guidelines and objectives.

In a previous project, we faced a tight deadline and shifting stakeholder expectations. I organized a quick brainstorming session to gather creative input and adapted our project plan accordingly. By communicating proactively with all stakeholders, we found solutions to meet both quality and timing requirements.

I have experience using tools like Wrike, Asana, and MS Project Manager. I prefer Asana for its user-friendly interface and ability to create task dependencies, which helps visualize project timelines. However, my choice often depends on the specific needs of the team and project.

I value stakeholder feedback and make it part of our review process. I utilize structured feedback sessions after key project milestones to gather insights, which I then evaluate and integrate into future project phases to improve outcomes continuously.

Continuous process improvement involves regularly evaluating our workflows and identifying areas for enhancement. I advocate for an iterative approach where we learn from each project's successes and challenges, implementing changes to improve efficiency and effectiveness with each new project.

I believe in keeping morale high by celebrating small wins along the way. Regularly recognizing team efforts and encouraging open dialogue helps maintain motivation and engagement, making even long projects feel rewarding and collaborative.

Communication is at the heart of effective project management. I ensure transparency by providing regular updates and encouraging team members to share their thoughts and concerns. A culture of open communication fosters trust and collaboration, leading to more successful project outcomes.