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Sr. Director, Affluent & Consumer Segments - job 1 of 20

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Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
Provide guidance and support to team members, enabling their professional growth and development.
Drive accountability and performance through clear objectives and regular feedback.

International Focus:

Leverage significant international experience to drive global strategies and adapt them to regional markets.
Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)

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$150000K

$200000K

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What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

Are you ready to take the lead as the Senior Director of Affluent & Consumer Segments at Visa in San Francisco? This isn't just another role; it's a chance to define and drive the strategy for Visa's elite offerings. Our Consumer Card Product & Segments group is dedicated to innovating payment solutions globally, and you will play a key role in harnessing that energy. In this position, you will not only develop game-changing propositions for Ultra High Net Worth individuals but also breathe new life into our existing Mass Affluent product set. With your visionary mindset and hands-on approach to product development and go-to-market planning, you'll collaborate across teams to ensure our solutions meet the unique needs of our affluent consumers. Your mission will involve identifying market trends and opportunities while fostering strong relationships with internal and external stakeholders. As you align your strategies with Visa's overarching goals, you'll also motivate and lead a talented team, driving a culture of excellence and innovation. Your international experience will be crucial as you tailor strategies to various regional markets and diverse consumer preferences. If you're looking for a role that challenges you while allowing you to make a significant impact in the financial technology arena, this is the perfect opportunity. Join us in our mission to continue transforming the world of payments!

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa

What are the primary responsibilities of the Sr. Director, Affluent & Consumer Segments at Visa?

The Sr. Director, Affluent & Consumer Segments at Visa is responsible for developing and executing strategies for both Mass Affluent and Ultra High Net Worth segments. Key responsibilities include identifying market opportunities, leading product development and enhancement, managing stakeholder relationships, and mentoring a high-performing team to foster innovation and collaboration.