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Sr. Marketing Manager - job 1 of 23

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Visa is seeking a versatile Sr. Marketing Manager with a generalist approach to join our dynamic team. The ideal candidate will have a broad marketing skill set in the small business marketing space and will be responsible for creating compelling content for our digital, social media, and events platforms, managing customer advocacy and success stories, and coordinating both in-person and virtual events in collaboration with a supportive team. This role requires a creative, strategic thinker with a profound understanding of how to use content to engage audiences and develop strategies that drive revenue growth. The role will sit within the Authorize.net brand of Visa Acceptance Solutions, an open digital payments management platform. This role reports to Head of Marketing for Authorize.net, a Visa Solution.
This Position Will Be Responsible For
Develop and execute a content strategy for our digital and social media platforms that aligns with our business goals and is tied to revenue growth.

Create engaging, digital, SEO-optimized content that resonates with our target audience and promotes brand engagement.
Support content creation and management with 3rd party publishers tied to quarterly growth campaigns.
Lead creation of webinars and break down content into other digital usable formats.
Draft regular newsletters to our target audiences and other email content to promote crossell/upsell opportunities to our clients and report back findings with a test and learn mindset.
Manage customer advocacy programs, including the collection and promotion of customer success stories tied to business goals and bringing value to our clients.
Coordinate and manage both in-person and virtual events, such as webinars.
Collaborate with cross-functional teams to ensure brand consistency and meet content objectives.
Support product collateral updates and messaging for new and improved features and functionalities.
Monitor, analyze, and report on performance to inform future strategies and provide points of view into best practice and ways to improve.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)

min

max

$90000K

$120000K

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What You Should Know About Sr. Marketing Manager, Visa

Visa is looking for an enthusiastic Sr. Marketing Manager to join our team in Austin! In this exciting role, you’ll be at the forefront of small business marketing, crafting engaging content that captivates our audience across digital and social media platforms. You'll take the lead in developing strategies that not only enhance our brand visibility but also drive revenue growth. Your creativity and strategic thinking will shine as you manage customer advocacy programs, create compelling success stories, and coordinate both in-person and virtual events. Additionally, you'll work closely with cross-functional teams to ensure our messaging is consistent and impactful. If you're a team player who loves to analyze performance and apply those insights to continuously improve, then you are exactly who we’re seeking! You'll be part of the Authorize.net brand, an open digital payments management platform under Visa Acceptance Solutions, reporting directly to the Head of Marketing for Authorize.net. Get ready to engage with a diverse set of tasks, from content creation for newsletters and webinars to monitoring our marketing performance. We can't wait to see the innovative ways you'll contribute to our growing success. This is a hybrid position, and the specific in-office days will be confirmed during the hiring process. Join us and let's make an impact together!

Frequently Asked Questions (FAQs) for Sr. Marketing Manager Role at Visa

What are the primary responsibilities of a Sr. Marketing Manager at Visa?

The Sr. Marketing Manager at Visa is tasked with developing and executing a comprehensive content strategy aligned with business goals. This includes creating SEO-optimized digital content, managing customer success stories, coordinating events, and collaborating with cross-functional teams to ensure brand consistency while driving revenue growth.